Yi-Tan Tech Call 338: Cannes Advertising Gala
Aug 01, 2011
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Episode description
The advertising business has come a long way online since the first online banners back in 1993.
Simulmedia CMO Brian Wieser is just back from an annual ad festival in Cannes.
With Brian, let’s discuss:
- What’s happened to advertising since the Net and mobile phones showed up?
- How are ad-industry players positioning themselves? Who has the most leverage now?
- Where is the industry headed? Who are the harbingers?
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