The America’s Cup in Jeddah

Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… The Script… Intro Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style.  There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event.  I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… David Graham Live interview…  America’s Cup Preliminary Event in Jeddah In the interests of disclosure, […]

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