Musto’s Marketing Man – Nick Houchin

In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind. Show Notes & Bookmarks The phrase “There is no such thing as bad weather, only bad clothing” is often attributed to the Norwegian saying, “Det finnes ikke dårlig vær, bare dårlig klær.” This saying reflects the Scandinavian approach to dealing with challenging weather conditions. In regions with cold climates like Norway, Sweden, and other Nordic countries, people emphasize the importance of proper clothing to stay comfortable and safe in various weather conditions. It encourages individuals to be prepared and properly dressed for the weather, rather than simply avoiding or complaining about it. ChatGPT – What do you think?

The post Musto’s Marketing Man – Nick Houchin appeared first on Yacht Business.