How to Talk about Yourself, Without ALWAYS Talking about Yourself with guest Dave Lohman - 𝐓𝐡𝐞 7 𝐅𝐢𝐠𝐮𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐠𝐠𝐢𝐧𝐠

Xpansv // art + science + execution

Sep 08, 2022•36 min

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Episode description

How to Talk About Yourself Without ALWAYS Talking About Yourself - 𝐓𝐡𝐞 7 𝐅𝐢𝐠𝐮𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐁𝐫𝐚𝐠𝐠𝐢𝐧𝐠 ɢᴇᴛᴛɪɴɢ ᴘᴇᴏᴘʟᴇ ᴇxᴄɪᴛᴇᴅ ᴀʙᴏᴜᴛ ᴛʜᴇɪʀ ᴠɪsɪᴏɴ ᴡɪᴛʜ ʏᴏᴜ ɪɴ ɪᴛ. “The only people in the world who can change things are those who can sell ideas.” -Lois Wyse Artists and Entrepreneurs are out to change things whether artists know it or not artists sell IDEAS.

The IDEA may look like a song,
The IDEA may look like a live experience,
The IDEA may look like a product bundle.

Messaging and copy matters. It touches everything:

EVERY Show,
EVERY Fan,
EACH Post,
EVERY Sale.
EVERYTHING.

This episode is sponsored by Artistwerx - a record label as a service company. They partner with artists, filmmakers, authors and companies to create products and experiences and engage your customers, drive revenue, build careers and surpass your competitors. Unite and Conquer with Artistwerx. https://www.artistwerx.com Hacking Music is the proprietary training system that aligns “The 4 Ts” of Talent, Training, Tech and Team. To dig in to the Hacking Music Training, check out our 30 tips in 3 Minutes. https://www.hacking-music.com/30_tips

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