What does accessibility compliance look like post-Brexit? Fay explores how UK laws intersect with the EAA , what businesses in or selling to the EU need to prepare for, and how to bridge regulatory differences while maintaining high accessibility standards.
An eye-opening look at why digital accessibility and compliance are no longer optional. Joelle introduces the business-critical implications of the EAA , the basics of WCAG , and how compliance goes beyond legal checkboxes. It’s all about inclusive, responsible digital design.
This session looks at the AI tools and real-world use cases that are redefining scalable, automated product experiences. We'll showcase how intelligent automation is transforming commerce - from data enrichment to real-time personalization. Talking Points: Meet SPIDER: our AI engine for data enrichment, validation & competitive intelligence From manual to intelligent: automation in onboarding, SEO, tagging & compliance How AI powers unified commerce & real-time personalization...
We break down the strategic shift from DXP to PXM , and how brands can embrace data efficiency to unlock growth. Talking Points: Framing the commerce evolution: DXP → PXM "The Age of Efficiency Starts with Data": why structured product data is the foundation for personalization and automation Why product experience is the future of customer experience
We kick off the series with a bold look at how Product Experience Management (PXM) is redefining modern digital commerce. Join Rudi (Pimcore) as he sets the stage for how brands can move beyond traditional platforms to deliver personalization at scale. Talking Points: What PXM is, and how it differs from PIM and DXP Why commerce platforms and DXPs can’t solve personalization challenges alone The strategic need for enriched, flexible product data Real-world impact; time-to-market improvements, ef...
In this session of our replatforming series, we: Break down the replatforming process: evaluating options, mitigating risks, and planning a smooth transition. Highlight the importance of aligning platform decisions with business goals and customer expectations. Share expert advice on avoiding common pitfalls and ensuring minimal disruption during the transition.
Are legacy platforms holding your business back? In the first episode of our series 'The eCommerce Replatforming Dilemma', Martin Macmillan , Senior Implementation Consultant at Youwe , will delve into the hidden costs of outdated systems and the risks of failing to evolve. Key insights you’ll gain: ✔️ How inefficiencies, vulnerabilities, and missed opportunities drain your bottom line. ✔️ Warning signs your legacy platform is holding you back. ✔️ Lessons learned from businesses that delayed—and...
Join digital strategist Gary Cheers and our host Rowan Smith as they bridge the gap between enterprise strategies and agile SME approaches, offering a comprehensive look at building effective plans for 2025. Learn how to navigate challenges like cross-departmental alignment, data management, and real-time adaptation, while balancing quick wins with long-term goals.
Join our host Rowan and digital strategist Matthijs as they break down what a digital yearly plan is, the key elements it should include, and how it can help your team to stay focused and data-driven throughout the year. We’ll also cover some common misconceptions, exploring why some companies skip planning and the trade-offs of staying agile versus organized. Perfect for those who want to elevate their 2025 approach but still need flexibility.
Focusing on the sale is not enough for sustainable growth in B2B anymore . The final session of this series focuses on how to create a post-purchase experience that keeps your buyers engaged and loyal. Discover the power of effective follow-up communication, how to offer ongoing support that truly adds value, and how to design loyalty programs that reward your best customers. Remember to subscribe to be notified of the upcoming series. It's going to be a good one!...
Join our special guest Dave Smallwood from Mollie, as he talks about making checkout easier for your buyers. He answers questions like: - How can checkout optimization reduce friction and drive conversions in B2B? - What role do 'buy now, pay later' and cross-border payments play in B2B? - How can 'personalization beyond login' be used to deepen customer engagement? Don't forget to subscribe to the podcast!
In this episode, learn how to set yourself apart from the competition by building meaningful connections with the right prospects. Learn: - practical strategies for attracting high-quality leads - how to use data and AI to deliver personalized experiences throughout the sales cycle. Discover how to create content that resonates, nurture relationships with automation that feels genuinely human, and build connections with the people who matter.
Improve your B2B Buyer Journey - our brand-new X:30 series! Scaling your digital platform doesn’t have to be a headache. This session will show you how a composable commerce approach can keep your business flexible as it grows, allowing you to adapt quickly to changing customer needs. Learn: - What is composable commerce, and how does it serve the B2B market? - How can you get started with composable commerce? - What impact can composable commerce have on operations and budget? Don't forget to s...
Join our host Rowan Smith and expert Kamilla Heap as they answer your questions about the future of marketing and AI. - Why do so many businesses struggle to implement AI? - How machine learning can be used to make us more human, and why we would want that. - What does the future of AI look like for marketers? Don't forget to subscribe to the podcast!
Nilay Oza, CEO and co-founder at Klevu, talks about how AI-powered search, personalized product recommendations and smart category merchandising can boost your online sales and customer engagement. Don't forget to subscribe to the podcast and get notified when the next episode is published!
Join us as expert Rudi Schubert from Pimcore talks about: - how AI has changed data management - what the data quality requirements and first steps are for businesses looking to implement AI - how AI improves efficiency and ROI, and what role human controls play in ensuring data accuracy. Subscribe to get notified when our next AI episode goes live!
You've probably heard of dynamic pricing. But did you know that AI can take dynamic pricing to the next level? In this episode, Vincent from Symson explains: - What internal buy-in an organization needs to start working with AI pricing. - How a business can mature their pricing from Excel to AI. - What the future of dynamic pricing looks like. Subscribe to get notified when the next AI episode drops!
Join Sebastiaan, AI and Data Science expert, as he answers all your burning questions, like: - How will the rate of AI development impact future decision-making? - What does the future look like for businesses choosing not to adopt AI? - How should a business choose which AI solutions to prioritize and why? And most importantly...will you business die without AI? Subscribe to our podcast to be the first to know when the next AI episode drops!...
In this episode, our experts Stephanie and Miles answer all your burning questions about UX design and CRO. Find out: - How UX and CRO can work together to boost your bottom line - How to integrate UX and CRO into your existing work processes - How to communicate the value of UX/CRO to your stakeholders and more! Follow the X:30 podcast to stay updated on new episodes!
In this episode of X:30, we delve into the critical role of quantitative metrics in Conversion Rate Optimization (CRO). Our expert, Miles, discusses: - What the merits of a quantitative approach in the user journey are - Which key metrics top eCommerce brands focus on to monitor their success - How you can build and test CRO hypotheses to drive revenue Subscribe to X:30 on Spotify to keep up with the latest expert advice and strategies designed to help you achieve your business goals....
In this UX-focused episode of X:30 , Stephanie explains what qualitative metrics are and how to use them to improve your user experience design. She covers: - How quantitative and qualitative analyses can work together - What a usability testing framework looks like and how to get started with one - What value can be gained from qualitative testing for your business and your customer Subscribe to X:30 on Spotify to stay informed about the latest online strategies and expert advice....
In this episode of X:30 , we dive into the world of eCommerce User Experience (UX). Our expert, Stephanie, uncovers the most common UX pitfalls that could be costing your business conversions and sales. This is not your usual UX advice. Stephanie will be talking about: - How to tell if your design approach still works for your users - When and how to involve real user feedback in UX design - How to manage cognitive load and avoid experience rot Tune in to discover actionable strategies that will...
