Re-Imaging Brand Purpose
Mar 07, 2022•34 min•Ep. 12
Episode description
As consumer priorities have permanently shifted, retailers hit the reset button, which includes repositioning their brand. In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market.
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