How Outcast Clothing is Going Beyond Selling Bikinis on Instagram - podcast episode cover

How Outcast Clothing is Going Beyond Selling Bikinis on Instagram

Dec 16, 202418 min
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Episode description

In this episode of WWD Voices, host Arthur Zaczkiewicz interviews Lawrence Lees, co-founder of the Australian fashion brand Outcast Clothing. The brand's name was penned by Lees’ wife and co-founder, Paris Merchant. The fashion brand initially launched in 2014 with bikinis sold on Instagram. It quickly added party, occasion and festival wear, and has now expanded into swimwear, casual wear, shoes, accessories, loungewear and lingerie.

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