How Outcast Clothing is Going Beyond Selling Bikinis on Instagram
Dec 16, 2024•18 min
Episode description
In this episode of WWD Voices, host Arthur Zaczkiewicz interviews Lawrence Lees, co-founder of the Australian fashion brand Outcast Clothing. The brand's name was penned by Lees’ wife and co-founder, Paris Merchant. The fashion brand initially launched in 2014 with bikinis sold on Instagram. It quickly added party, occasion and festival wear, and has now expanded into swimwear, casual wear, shoes, accessories, loungewear and lingerie.
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