Following Through on Size Inclusivity

A lot of fashion brands claim to care about size inclusivity – some offer capsule collections or limited extensions, but few have built their entire business around serving this consumer. FullBeauty Brands has done just that – not just recently, but for over 120 years.

Today, the company is a leading force in size-inclusive fashion, home to more than a dozen brands across apparel, intimates, swim and lifestyle – each serving a deeply loyal and historically underserved customer. In just the past two years, FullBeauty’s has also been on an acquisition tear, adding names like Eloquii, Avenue, Cuup and Dia & Co., to its portfolio.

In this episode of WWD Voices for Retail Rx, Ian Fredericks, president and CEO of Hilco Consumer-Retail, chats with Jim Fogarty, CEO of FullBeauty Brands, about the opportunity, momentum and responsibility that comes with leading a truly inclusive fashion business at scale.

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