Dick's Sporting Goods
Nov 22, 2024•17 min
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Episode description
In this special episode of WWD Voices hosted by FN, Emily Silver, chief marketing officer and chief athlete experience officer at Dick's Sporting Goods, chats with FN senior business editor Shoshy Ciment about the retailer's strategies for marketing this holiday season. In addition to her projections for consumer shopping trends in footwear and beyond, Silver discusses how Dick's is imbuing more humor into some of its campaigns.
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