A Bold New Chapter: Macy's Challenges the Status Quo

Last year, Macy’s unveiled its Bold New Chapter initiative with the goal of challenging the status quo. Balancing the art and science of retail, the strategy was informed by comprehensive customer research, and had three distinct tiers: strengthen the Macy’s nameplate, accelerate luxury growth, and simplify and modernize end-to-end operations.

In this episode, which falls during Women's History Month, Lauren Parker, director of Fairchild Studio, chats with Nata Dvir, Macy’s chief merchandising officer Nata Dvir, who is leading the company’s merchandising strategy. Dvir discusses her career trajectory at Macy's, from executive trainee to C-Suite, and how she is helping Macy's challenge the status quo with its Bold New Chapter.

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