In this final episode of the year 2023, discover Areej’s wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what’s next for the podcast in 2024. You can connect with Areej through her LinkedIn and Twitter/X and her Website . You can connect with Isaline through her LinkedIn and Twitter/X and her Website . You find this episode transcript and all other...
Dec 12, 2023•28 min•Season 5Ep. 10
Veruska is a Multilingual SEO & Localization Consultant with 20+ years of experience with brands wanting to enter non-English-speaking markets. With a background in sociology & sociolinguistics, she follows a culturalized approach to SEO and Localization. In this episode, she discusses the benefits and opportunities that emerge from years of experience, while not neglecting to discuss the challenges that such accrued wisdom may entail. There's a necessity to focus on societal stereotypes...
Dec 05, 2023•30 min•Season 5Ep. 9
Originally from the US and now living in Germany, Adriana Stein is the CEO and founder of the marketing agency AS Marketing. She leads a team of multi-language marketing experts who develop holistic international marketing strategies for global companies. In this episode, she discusses the personal and professional challenges she has faced as a marketing agency CEO, and how she found ways to overcome them. From her burnout to breakthroughs, she shares the lessons she learned while scaling her ag...
Nov 28, 2023•30 min•Season 5Ep. 8
Kavi Kardos is an altruistic SEO evangelist with nine years’ experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and a contributor to Whiteboard Friday and the Professional's Guide to SEO. Kavi is currently Director of SEO at Uproer. When she’s not obsessing over spreadsheets, Kavi can be found hosting pub quizzes for Geeks Who Drink or watching baseba...
Nov 14, 2023•30 min•Season 5Ep. 7
Ebere Jonathan is a Medical Technologist who found love in the Digital Marketing space. She got into Tech SEO through Chima Mmeje's FCDC Initiative and worked as a Contract SEO Specialist with The Gray Dot Company. She spends most of her time auditing and analysing websites for opportunities to improve their performance. When she's not working, Ebere spends her time reading or getting updates and making friends on social media. She discusses how to build a connected and inclusive SEO remote work...
Oct 31, 2023•29 min•Season 5Ep. 6
Melissa Popp is the Content Strategy Director at RicketyRoo. She works with clients to create engaging and authoritative content that dominates local search results. In this episode, Melissa shares how she found herself in an unexpected situation when she was laid off from a job she loved due to company-wide downsizing. She wasn't prepared for this sudden change, and the experience left her scrambling for the next opportunity. In her haste and panic, she accepted a job offer that she wasn't enti...
Oct 17, 2023•28 min•Season 5Ep. 5
Shé Langley is a full-stack digital marketer with over 17 years of experience in helping businesses grow their online presence. Since 2018 Shé has been the caregiver for her mother while raising two children with her husband. Being an SEO professional and entrepreneur (Shé runs her agency Rank Lift) has had its benefits and disadvantages during this period. In this week’s episode, Shé shares one of the lessons she has learned: ways to package SEO skills to make them scalable. We also find out wh...
Oct 03, 2023•35 min•Season 5Ep. 4
In this week's episode, Preeti Gupta shares mistakes she made in her messaging, branding, her website, and the blog posts she has written during her first year as a SEO consultant. She is a consultant and founder of Packted. She offers 1:1 SEO coaching, courses, and shares resources to learn SEO. Preeti genuinely discusses how she defined her services, their pricing and how she started targeting her customers. We find out what inspires Preeti and what empowers her to be the brilliant woman she i...
Sep 19, 2023•29 min•Season 5Ep. 3
In this week's episode, Esther Akinsola, a content marketer for travel Saas startups and small businesses, shares how she pivoted into an SEO role. It does not look like a one size fits all or a linear process. It is an intentional path involving personal development, research and learning. Esther shares how she finds enthusiasm and curiosity and stays aligned with her vision and her goals. She genuinely discusses how she answered her why and her what and how she just goes out to achieve it. We ...
Sep 05, 2023•28 min•Season 5Ep. 2
In this week's episode, Jo Juliana Turnbull (SEOJoBlogs) shares tips for freelancing that no one talks about. Jo finds that many people talk about how they make more working freelance than working at an agency or in house and how much better their life is when going freelance but sometimes we do not always hear the stories on how to get those good clients, to have enough cash in the bank or manage our own time to not feel overwhelmed or burnt out. Jo shares how she manages her workload and 3 tip...
Aug 22, 2023•31 min•Season 5Ep. 1
In this week's episode, Heba Said shares how she has started her SEO Consultancy after working several years for world famous brands as an in-house SEO. She shares how she leverages her knowledge about multilingual SEO to convert clients, how she adjusts her language and offer during the pitching process to her client’s needs and current knowledge of SEO. She also discusses the Arabic-speaking markets and how getting organised has helped her get her SEO consultancy up and running. We find out wh...
May 16, 2023•27 min•Season 4Ep. 7
In this week's episode, Sara Greta Koivikko shares what it is like to work with a neurodiversity. She discusses what she means when she says ‘being on the spectrum’, her personal tips to manage time and work relations (including adjusting to British politeness) and how she is able to intensely focus on tasks. She also tells how co-workers can be mindful and what she has learned about herself. We find out what inspires Greta and what empowers her to be the brilliant woman she is today. You can co...
May 02, 2023•27 min•Season 5Ep. 6
In this week's episode, Sara Moccand-Sayegh shares how she joined a new team when she started as an SEO specialist in an agency. She discusses how often she saw her recommendations implemented during the first year, how she built trust as an SEO and what she learned about herself. We also find out what inspires Sara and what empowers her to be the brilliant woman she is today. You can connect with Sara through her LinkedIn and Twitter and her website . You find this episode transcript and all ot...
Apr 18, 2023•29 min•Season 4Ep. 5
In this week's episode, Alice Roussel, Growth Marketing Manager, shares how she quitted manager roles for operational roles and discusses how what can be seen as an unconventional career path brought her. We also find out what inspires Alice and what empowers her to be the brilliant woman she is today. You can connect with Alice through her LinkedIn and Twitter and her website MerciLarry . You find this episode transcript and all other transcripts on WTS Website. Introducing #WTSPodcast The Wome...
Apr 04, 2023•26 min•Season 4Ep. 4
In this week's episode, Katherine Nwanorue shares how she landed her first job as an SEO down to the nitty gritty of ‘job-hunting like a job’ and how to prepare and dress for the interview - even as a videoconference. We also find out what inspires Katherine and what empowers her to be the brilliant woman she is today. You can connect with Jo through her LinkedIn and Twitter and on her website Tech SEO Journal . You find this episode transcript and all other transcripts on WTS Website. Introduci...
Mar 21, 2023•29 min•Season 4Ep. 3
In this week's episode, Jo O’Reilly, Digital PR Manager, shares how she approaches public speaking as a first time speaker down to the nitty-gritty of preparing her pitch as a speaker, dealing with rejection and preparing for the D-day. We also find out what inspires Jo and what empowers her to be the brilliant woman she is today. You can connect with Jo through her LinkedIn and Twitter . You find this episode transcript and all other transcript on WTS Website. Resources from the episode: Four T...
Mar 07, 2023•30 min•Season 4Ep. 2
In this intro episode, Areej and Isaline get together to chat about the upcoming season 4 for WTSPodcast. Discover what’s coming up in 2023. Introducing #WTSPodcast The Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We’re on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way. Where to find Women in T...
Feb 21, 2023•11 min•Season 4Ep. 1
In this bonus episode, Areej and Sarah get together to chat about stand-out episodes, what Google did good and bad this year, and predictions for SEO in 2022. Thanks to all of our guest speakers, sponsors, and listeners - we wouldn't have the #WTSPodcast without you. Roll on Season 4 in 2022! Stand out episodes: Kristie Plantinga Abby Reimer Jamie Indigo Miracle Inameti-Archibong Michelle Race Katherine Ong Beth Nunnington Laura Brady Shoutout to 2021 sponsors: Deepcrawl MediaSesh Novos Screamin...
Dec 14, 2021•25 min
In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency. Where to find Laura: LinkedIn Twitter Website Resources from the episode: Search Engine Journal Search Engine Land --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider s...
Nov 23, 2021•28 min•Season 3Ep. 8
In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust. Where to find Levi: LinkedIn Twitter Resources from the episode: BrightLocal Academy BrightLocal blog StrategiQ blog --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just ...
Nov 16, 2021•31 min•Season 3Ep. 7
In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: LinkedIn Twitter Website --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They’ve just released version 16 of their SEO Spider software, which includes - improved JavaScript ...
Nov 09, 2021•27 min•Season 3Ep. 6
In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: Facebook LinkedIn Twitter Instagram Website Resources from the episode: QuickBooks Persado Monday Trello PageSpeed Insights Google Analytics Semrush Google SEO starter kit Moz beginner guide to SEO Learningseo.io --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawl...
Nov 02, 2021•32 min•Season 3Ep. 5
In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR. Where to find Beth : LinkedIn: https://www.linkedin.com/in/bethenynunnington/ Twitter: https://twitter.com/bethnunnington/ Resources from the episode: Free relevancy tool The Drum article --- Episode Sponsor : This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the...
Oct 26, 2021•30 min•Season 3Ep. 4
In this week's episode, we chat with Kristie Plantinga, Founder of TherapieSEO about how to manage feelings of imposter syndrome. Where to find Kristie: Website: https://www.therapieseo.com/ Twitter: https://twitter.com/kristie_plant Facebook: https://www.facebook.com/therapieseo Instagram: https://www.instagram.com/therapieseo/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to suppo...
Oct 19, 2021•32 min•Season 3Ep. 3
In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations. Where to find Billie: Website: https://billiegeena.co.uk/ Twitter: https://twitter.com/billiegeena LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They ar...
Oct 12, 2021•27 min•Season 3Ep. 2
We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ Thruuu - https://app.samuelschmitt.com/ Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277 Where to find Abby: Twitter: https://twitter.com/abbyreimermpls LinkedIn: https://www.linkedin.com/in/abby-reime...
Oct 05, 2021•34 min•Season 3Ep. 1
In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provide...
Aug 24, 2021•28 min•Season 2Ep. 12
This week we chat with Diana Richardson, Social Media & Community Manager for the SEO division of Semrush, all about SERP features. Where to find Diana: Twitter: https://twitter.com/DianaRich013 LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ --- Resources: https://www.semrush.com/blog/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global...
Aug 17, 2021•30 min•Season 2Ep. 11
In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema. Where to find Beth: Twitter: https://twitter.com/bethbarnham --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom & Wild and Not On The High Street. They are running an exclusive...
Aug 10, 2021•31 min•Season 2Ep. 10
On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university. Where to find Dhriti: LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands...
Aug 03, 2021•30 min•Season 2Ep. 9
