You can get PAID to post? A lesson from Calming the Chaos

I say random , crazy shit , which is why I called this podcast the way that I did , and I really hate long drawn out intros , so let's fucking go . Yesterday , I told you that I was going to talk about my client and her social media presence . I don't remember exactly what I said , that I was going to talk about my client and her social media presence .

I don't remember exactly what I said that I was going to talk about , but I have so many good stories about her social media and how her business just blew up in the most amazing way . So in February , she had come to me in one of our coaching sessions we meet weekly for an hour and she had come to me and said that she was feeling stuck .

She wasn't sure what to post . We did a brand filter strategy session . Now these , these are my signature branding sessions . I think everyone needs one . Come to think of it . I should probably do my own again , but I think it just makes it so .

It's so important because we spend so much time worrying and I did this when I was a first in business so much time worrying about , like , what colors am I going to use and what's true , you know what's my logo ? Like fuck that shit doesn't matter . It doesn't matter , but your vibe does . We have to figure out , like , what is your vibe ?

How are you going to show up in the , in the world ? What are you going to say ? What is your posting strategy ? Look like , where are you going to show up ? What is it that you want to say to the world ? Why are you here ? Cause it's not just to make money . If you're here just to make money , I mean , that's not a bad thing .

But if you're listening to this podcast , it's because you have something to say . You want to level up in the world , you want to make your life mean something , right . So let's find your personal brand , let's figure it out . My son , it's so crazy because you can see his personal brand so easily and he comes through like his Snapchat filter .

My daughter showed it to me . It is so him Cut off jeans , cowboy boots and a cowboy hat and a t-shirt . What A Carhartt t-shirt that is . So him , where's the football ? I don't know , but that is like his vibe , you know , and we all need that vibe .

We all need that strategy behind our lives , whether we have a business or not actually strategy behind our lives , whether we have a business or not actually . So back to her . So she came to me in February and said I don't know what to post . We did a brand filter strategy session and I felt intuitively that her personal page was not the deal .

I felt she was on TikTok , she was on Instagram , she was on her personal page and I felt intuitively that her Facebook business page would have been the thing . So we and she was up to trying it . I think trying anything is amazing . When threads opened up , she was on threads too . I said try it , see what you think . And she did . And she didn't like it .

Perfect , like let's ditch it Right , let's not get tied to any social media strategy . That's like we grow , we evolve , we should , right . So she started off with her business page . She went back to her business page . I think she had like 150 people following an old business page that she wasn't posting on .

She and I talked about frequency and knowing that she has a business it's CBD for pets she does . She's got a number of different streams of income , but one of them that she really wanted was CBD for pets .

She's got a number of different streams of income , but one of them that she really wanted was CBD for pets and it's an amazing product and she's heard so many people say this is the only CBD that works for my dog , my cat , whatever and she loves animals .

So we really started to create a social media presence that really focused on the animals , but also focused on her chaotic life and how to calm that . So , if you are reading right or if you're listening to me right now , her Facebook page is called calming the chaos . She decided that .

So , in order to sell her CBD , she was going to do one sales post a day for CBD or or something that she was selling . But in order to do that , you just don't want to show up every single day on social media with a post and talk about in every single post , talk about CBD for pets . You don't want to do that . You kind of want to like expand it .

I am every single day talking about my my course worth it . I'm not really talking about the other course that goes with it , which is what the fuck did ? She ? Just manifest , and if you want both of them , they're called that girl manifesting bundle . So don't really talk about . Well , I kind of talk about them almost every day , but podcasts are different .

Just podcasts are different . But social media you want to be social . So she decided she was going to show the fuck up four times a day . One of those would be ads . And then we figured out part of her filter , part of her vibe , part of her frequency and what she wanted to say in the world , and so she had a posting strategy . She started posting .

She for the first little bit , I think , posting she for the first little bit , I think started using Facebook ads for likes and she I don't know how she even did this , but she was getting like 2 cents a like , which , if you've ever done a Facebook ad for your page for likes that is so insanely low Like normally you're paying 20 , 30 , 40 cents .

I remember some people saying they were paying $2 a like . What the hell ? She had it at two cents they . It was just a post that was resonating with so many people and so she started building her page and then we just consistently started to shift the game . We made it a game . We made her social media become a game . How can we make it fun ?

How can we challenge ourselves ? She got to the point where it was like , well , I'm at 5,700 now , so my goal is to be 6,000 people by tonight . I'm like what ? 300 people ? Okay , let's go , and she would do it . When we started , I mean , we started at 150 , right , she got up to , I think , 1,000 , maybe before she stopped the ads .

And then we just kept growing , we kept loving the process , we kept challenging ourselves . Well , she did all the work , but I just sat back and smiled . It was amazing to see . And her page just started to grow and grow and grow and she started loving posting four times a day . At first was it tough ?

Yeah , but the consistency matters , which is why now I can see it so clearly Consistency with this podcast . It just starts to feel easier and easier and easier and easier and easier . We spend so much time overthinking the magic out of everything instead of just showing the fuck up in a consistent manner . Consistency is like holding yourself .

When we're consistent , we're demonstrating self-worthiness , right , integrity . I said I'm going to do this and I'm going to do it . That's holding ourselves to a higher standard . It's focusing on where we want to go and not our fucking bullshit excuses and that doesn't matter . That is the same for social media . It's the same for weight loss .

It's the same for workouts . It's the same for school . It's the same . It's the same for everything . It's the same for social media . It's the same for weight loss . It's the same for workouts . It's the same for school . It's the same . It's the same for everything . It's the same for everything when we make a commitment to ourselves . We got to follow through .

We want the universe to follow through . We got to follow through for ourselves . So we started . She started off focusing on consistency . Then she started to make it a game how many page likes can I get ? Can I get 300 page likes in a day so that I can hit 6,000 ? Can I get 500 page likes in a day so that I can hit 7,000 ?

And she quickly moved up like so fast , I think to 11,000 in six months or something like that . But throughout the process we shifted the game . We went from focusing on page likes to let's focus now on how many post likes you can get . So we shifted the energy and all of a sudden , post likes started to increase .

Right , we needed to shift the strategy a little bit . She had more CTAs , but for the most part , it was really , I think , just her focus on . This is what I want to achieve , this is what I want to get . And she started seeing a ton of post-likes the next month . I said , okay , so you've got post likes , you've got your pages going through the roof .

You've got a ton of post likes . Let's focus on engagement . Let's focus on trying to get more people engaging in your posts . I'm telling you , there were times where she was getting so many comments she couldn't keep up with them . Where she was getting so many comments she couldn't keep up with them . And then we posted on shares .

Let's see if we can make this go viral . What can we do ? She was getting 200 , 250 , 300 . Some of her shares were crazy , crazy , the number of shares she was getting . And then we started focusing on sales . How many sales can we get ? How many sales can we focus on ? How many sales can we get today ? How many sales can we get this week ?

And we started on focusing . We started focusing on the number of sales we could get without her being actively in the DMs . No one likes that . It's thirsty as hell and no one likes being active in the DMs . No one likes .

And PS , if you are listening to this podcast and you want to message me saying , sandra , I listened to your podcast all the time , I will drop everything to talk to you . But if you message me , you see that we have a number of personal friends on Facebook and you message me in the DMs Hi , sandra , I love what you're doing .

And then you give me 13 paragraphs of how you want me to get into your Facebook group or a free analysis on is my prostate causing me a problem ? Like , get the fuck off of my DMs . No one loves cold DMs at all and if you're asking me about my prostate , you clearly do not know me .

So we started focusing on how can we make business simple as fuck for her . How can we get her to just make sales in her sleep so that she didn't have to be actively involved in that sales process . She would just post her link and do her thing . It was amazing because she almost broke every single algorithm locker that I've ever heard .

I mean she basically like she did everything that I have been told not to do Don't put links in your post and she would say what should I do if they're sharing it ? They're not getting my links ? I said , let's just try it . Let's just try it and see .

It was like she created her own stories , she created her own Facebook rules and Facebook started paying her to post . I'm not joking , she was getting paid by Facebook in her PayPal to post and they'll do that if what your posts are , if your posts are providing some value to the people on Facebook .

So she like this was a shock to both of us and there was one moment that I there was one time where I had gotten a message and I just thought it was spam , and so did she . But no , it's not , she's getting paid , but throughout this process . So we just kind of made it a game throughout this process .

What was interesting is , once she started to really explode online , she started getting a couple of bitchy comments , like just stupid asshole comments and really judging her and I thought , how can it's amazing to me when she's only posting fun things , positive things , messages about how you can calm the chaos , whether that's for your dog by giving them CBD oil ,

whether it's for you by giving them CBD , but also like whether calming the chaos means getting your shit together emotionally or decluttering your home or putting some things into place so that you could show up in your business and not feel like you're scattered to all hell . And people started crapping on her .

I was so shocked I thought are you kidding me right now ? Who shits on someone who's like super positive in their social media ? Like it's just , this is ridiculous . But she managed to make it through that and I think that this is the thing is like like a I mean we're going to go back to .

Sometimes the universe takes the trash out right , like okay , that's probably not your ideal person and I would just like delete and block or leave it there and let everyone shit on that person . I mean , depends on what you want , but that person is not going to pay our bills , so we can just let that girl go .

But also , it was this real sign of she was showing up and she was threatening to other people . She was threatening their negativity that they wanted to hold on to . That sucks , but that has nothing to do with her and everything to do with that person . So she pushed through that and as soon as she did , it was like magic happened on the other side .

On the other side , so often we sit in the in the shit and we like we really we feel sorry for ourselves .

And all this goes back to what I was saying last episode really like this could be part two , but we feel so sorry for ourselves and we think this , this shouldn't be , we shouldn't be doing this , and we go over and over and over and over and over and over in our heads about what happened , how it was unfair , and sometimes we play small .

That's what those people want , right ? They want to stop us . They want us to play small . But we didn't come here to play small , nor did we come here to succumb to some assholes . Comments Like and PS . What is with the comments , if you like ? Why did we forget this old adage of if you have nothing nice to say , don't say it at all ?

Did we forget that ? Or is it just if you're 50 and over , you remember that , and anyone under like 20 years old doesn't , or 30 or 40 . I can't even say that , because people my age can be real jackasses . Anyway , all is to say , she pushed through that and all of a sudden it was like it just opened up for her .

Don't get stuck in the pit for too long . Feel the feelings and then let them go . It is okay to feel how you're feeling , but it is not okay to stay there . No one wants you in the world . None of your spirit guides , none of your angels , god , not the universe . No one wants you to stay down , no matter what happens .

Pick yourself back up because you're meant for something great . What happens ? Pick yourself back up because you're meant for something great . Thank you so much for listening . I hope you've had some laughs , maybe some ideas , and that you've been inspired to take some type of action toward the life you've always dreamed of .

If you feel so called , I would love it if you would share with your besties . Leave a review down below . I look forward to bringing you along on this journey and I will see you in the next episode .