¶ Transformational Design Business Name Critique
I'm so glad that you're here . You are listening to what the fuck did she just say with your host ? That's me , sandra Priestly . I'm all about living our best life and finding our zone of brilliance and then removing the resistance so that we can go all in .
I say random , crazy shit , which is why I called this podcast the way that I did , and I really hate long drawn out intros , so let's fucking go . Okay , yesterday I said that I was going to talk to you about my very first business .
I was a feng shui consultant and I decided that what I wanted to do was I wanted to go into people's homes in the city that I live in or surrounding area .
I was going to ask them for their top three goals that they wanted to achieve , and then I was going to provide them advice , talk to them about how their space actually can support them in the goals that they're achieving .
And it's almost like this magic Once you've decided what you want to do and gone all in on that thing , you can use your space as the extra little bit of universal magic in order to make it happen faster , in order to make it happen at all . And so , as I sat there when I had received my certification . I think it was 2011 when I started this business .
Actually , I started thinking okay , so what is my business name ? I talked to my husband , we tried to come up with various different business names and I decided that what I wanted to call it was transformational design . Why ?
Because I knew that if you design your home intentionally , with the knowledge of the energy patterns of your space and I know that because your space speaks to your subconscious mind then you can literally transform your life . So to me , it was so brilliant because it is like design your home with intention and you can transform your life .
Transformational design logical . I loved it . I printed out the business license business name transformational design . I was so fucking excited about it . I drove to the licensing place . I don't know whatever it's called licensing bureau that doesn't sound right , but I think that that's what it's called . I drove there .
I was so excited about this first business you wouldn't believe that , like I was .
I got dressed up I mean , I just was so thrilled to be doing this and I walked into the building and I proudly handed my paper to the chick behind the desk and she looks at me and she goes to the chick behind the desk and she looks at me and she goes transformational design .
And I'm all excited , yeah , and feng shui consulting that's what you do , feng shui consulting . And I'm all excited , yes . And I'm thinking , fuck , this chick could be my first customer , right ? Like , oh , why wouldn't everyone want to do Feng Shui ? Oh , yay , Look at , my business is already flying and I'm just registering the name .
She looks at me and she goes that's kind of a long name , isn't it ? That's kind of a long name , isn't it ? Like , even as I'm telling you this long pause , I feel like when she spoke it was probably 20 times longer than that . The pause that I had while I was staring at her . What are you talking about ?
You're not wanting to immediately sign up as my first customer ? You're going to judge my name , what ? And then I'm thinking why is she asking me about how long
¶ Discovering Transformational Design
the name is ? Like , did I write it in the right ? I said , yeah , like did I ? Did I ? Did I put it in the wrong like line ? Like I did I , did I write it in the wrong line ? Nope , business name , transformational design . Like yeah , yeah , it's kind of a long name , isn't it ? And I , so I stopped and said does it not fit in the squares ?
Like , does it not ? Is it too long for the squares ? Like , do I need to what ? What's happening ? No , I'm just saying it's a lot to type out and I mean I'm still , as I'm telling you this story , I'm still in shock that this chick , this random chick that's sitting behind the desk , is offering me unsolicited coaching .
Advice like unsolicited business advice , I'm sorry . Advice like unsolicited business advice . I'm sorry If typing out the name is too difficult for you . I guess we're not ideal clients , like I'm not sure , or you're not my ideal client , like I . I there was such thought to this business name and I was so excited to register it and she shit all over it .
Now , this many years later , 13 years later , I could go in , I could go into that same building , I could speak with the same person and she could make a comment and it would just roll off my back . I would not give two shits what she said , I wouldn't and I would think , oh , okay , so she doesn't like the name . I love the name .
Like we're okay Because , like I said before , she can like Whoppers and I can like Big Macs and it doesn't really matter . It doesn't like you know , it's like irrelevant in the scheme of my life whether this random chick behind the desk appreciated my name . Felt it was too long , like .
If she doesn't want to type out the name , then I guess she's not my ideal client . That's it , no big deal . No skin off my ass . At the time , though , I registered the name and I got back in the car and I thought , wow , I was so excited when I was sitting in this car , so excited to go in and register my name how things changed in one interaction .
Because now I am sitting in my car and feeling deflated and fearful and wondering if no one will ever type in transformational design because it's too many fucking keystrokes . What if my business doesn't take off because my name is too many keystrokes ? I'm not joking . That is exactly where my brain went . I sat and thought , shit , should I change my name ?
It's only going to be another a hundred dollars . Maybe I should just change my name . Maybe I should go Like . I went back home I said to my husband maybe I should change my name . She says it's too long . He must've thought I was nuts . But we sat trying to find a different fucking name for my business . I couldn't find one .
I didn't want to pay the extra a hundred dollars and so I left it . Transformational design .
This , many years later , when I'm looking at all that I do , when I'm looking at all of the mindset work that I do , all the subconscious reprogramming that I do , all the business coaching that I do , all the personal coaching that I do , all the relationship coaching that I do , that I do all the relationship coaching that I do , and the fact that I also
suggest feng shui shifts in order to solidify the changes that you're making in your life , in order to solidify the transformation that you make in your life , doesn't transformation coach make fucking sense ? I find it so funny because I have sat here and I've called myself so many different types of coaching coaches names .
I decided that I was an empowerment coach Do I help empower women ? Yes . Brand business and brand strategist Do I do that ? Fuck .
Yes , I love branding so much and I think that we do ourselves a disservice when we don't go so deep into our brands when we just really look at what colors do I like and what names do I like and how am I going to price things and how I'm to . It goes so deeper than that .
It goes back to not only why are you here , but what are you meant to fucking say ? What are you meant to fucking do ? What is your place in the world ? Why are you here ? Let's go there . So . Am I a business and brand strategist ? Am I an intuitive business coach ? Am I a relationship coach ?
Or am I just the person who listens to her intuition and just responds and gives you advice on where to go ? Am I consultant ? I mean , I have looked at so many different fucking names you would not believe it . And every single time , every single time , I went to think what do I want to call myself ? What came up ? Transformation coach .
And it wasn't until recently that I realized that I didn't want to go all in on the name transformation coach . But I had , because I had that tiny little story in the back of my mind , placed there by a chick who stands behind a desk is not a business coach , doesn't know me , doesn't know my business , doesn't care to fucking know it .
I had this little voice in the back of my mind transformational design , isn't that a little long ? So much time avoiding what I already knew because of a tiny little voice in the back of my mind that said maybe she was right , maybe she was right all those years . She wasn't right . Her opinion is her opinion , based on her experience .
But she was not a fucking expert because she was the one who , every once in a while , registered a business name for a small city when they happen to be in her lineup . Right , like logically . How many business licenses does she do every day ? I don't know , not even one . Would she maybe register one a week ?
Not even I don't have a clue , but she was far from a fucking expert and her opinion does not matter to me . But all of that time ago I was holding myself back from the word transformation because of that .
What's beautiful is that when we start to really dig in and do the mindset work , when we start to really dig in and do all of this in the background , we can uncover it , we can heal it and we can move forward with what we always knew to be true in the very beginning . In the very beginning , what I believed was that I wanted to transform people's lives .
In the very beginning , I wanted to understand what their goals were and help them to fucking achieve them , and whether that is using their space and or shifting the way they think and or shifting the way that they act . I believe that I could help them be , do and have everything that they desired , and that is fucking transformational .
Sometimes what we need to do is realize that just because someone had an opinion doesn't make it right . Judgment is not truth . And when we can look back and look and go , fuck , you know , I had that , I had that idea 13 years ago . That felt so good .
What if this is my thing , when it is a message that you keep getting in the back of your mind on and on and over and over and , over and , over and over again transformational design , transformation , transformation , transform . Listen to it .
There will be something like a message from god , like a message from the universe , a message from your spirit guides that constantly , constantly and constantly is leading you to where you want to go . Will someone shit on that in the way ? Sure ,
¶ Overcoming Others' Negative Opinions
probably .
It usually happens , but all it does is it happens for us so that we can move through it , because we're going to need to be able to practice moving through other people's bullshit opinions if we're going to be in business and that's the thing that I love probably the most to help women with is moving through other people's bullshit opinions because they're too
scared to do it themselves and they want to hold us back . This is bullshit . Let's fucking go . And they want to hold us back ? This is bullshit . Let's fucking go . Thank you so much for listening . I hope you've had some laughs , maybe some ideas , and that you've been inspired to take some type of action toward the life you've always dreamed of .
If you feel so called , I would love it if you would share with your besties . Leave a review down below . I look forward to bringing you along on this journey and I will see you in the next episode .
