Writing for Strategic Communication (handout) - podcast episode cover

Writing for Strategic Communication (handout)

Mar 07, 2013
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Episode description

In this introductory lecture, we look at what strategic communication is and the role writing plays in effective strategic communication. We discuss some examples of types of strategic communication writing and do some media analysis to seek to identify the impact strategic communication writing has on the media.

Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

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