Writing as Thought Leadership
May 16, 2013•50 min
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Episode description
Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
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