Great Writing. What is it? What Does it Achieve? (handout)
Mar 14, 2013
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Episode description
To be able to apply our written strategic communication skills, first we need to understand the power of the written word to MOVE people. From Elvis and Mark Twain to the principles of persuasion, we explore what makes writing ‘great’ and how it is used as a tool of strategic communication.
Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.
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