Testing your story before writing a single word | Interview with Carolina Rayo of LATAM Airlines
Oct 08, 2019•39 min
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Episode description
The largest airline company in South America has a unique approach when it comes to UX writing. They’re user-centered and everything about their digital experience is content-driven.
In our latest episode, Carolina Rayo, a senior UX writer from LATAM, shares valuable wisdom and insights about:
Putting your ego aside and staying humble
Testing stories before designing anything
How to absorb content like a sponge and learn as you go
How not to be an a**hole to your users
Enjoy this one!
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