In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podca...
Jul 01, 2025•23 min•Ep. 194
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and st...
Jun 17, 2025•30 min•Ep. 193
In this episode, Jodi talks with sales copywriter and author Nicole Kepic about her book journey with Don't Ask Me to Be the Introverted Girl's Guide to Online Business. Nicole shares her journey of writing and marketing her book as an introverted business owner and offers insights on how introverts can thrive in the online business world without having to be loud or bold. The conversation covers the writing process, the importance of storytelling, and practical strategies for using a book to bu...
Jun 03, 2025•22 min•Ep. 192
In this episode, Jodi is joined by business scaling strategist AnnMarie Rose. AnnMarie shares her insights around refining business models for growth without overwhelming business owners and leaders. AnnMarie explains the benefits of using books and paid workshops as strategic tools for scaling, creating trust, and attracting high-quality leads. Jodi and AnnMarie also explore the benefits of repurposing content and testing book ideas through workshops. Time Stamps: 00:00 Considering business ove...
May 20, 2025•26 min•Ep. 191
In this episode, Jodi shares an update on the third edition of Write.Publish.Market., set to launch in October 2025. Jodi talks about using her Master Book Project Planner to stay organized with timelines, budgeting, and team coordination. Jodi also revisdits the idea for a companion workbook and begins to share her potential marketing and publicity strategies. Time Stamps: 00:00 Book editing and planning process 06:09 Pockets of time in publishing schedules 08:11 Holiday season book publishing ...
May 06, 2025•11 min•Ep. 190
In this episode, Jodi chats with Teddy Smith about Amazon ads for authors. Teddy walks listeners through Amazon as a search engine and underscores the importance of relevancy and purchase history in ad success. He also shares strategies for setting up effective ad campaigns, the role of ads in book relaunches, and the balance between manual and automated ad management. Time Stamps: 00:00 Write Publish Market Podcast intro 05:51 Amazon as a search engine 09:30 start ads immediately and seek revie...
Apr 29, 2025•29 min•Ep. 189
In this episode, Jodi is joined by business strategist Diane Mayer, who offers a grounded perspective on the importance of assessing the right timing for writing a book, particularly when considering its impact on business growth. The conversation underscores the significance of evaluating financial readiness, time management, and strategic planning before taking on book writing. Diane also shares her unique approach to writing a book in real-time through an email series. Time Stamps: 00:00 Welc...
Apr 22, 2025•43 min•Ep. 188
In this episode, Jodi discusses the potential synergy between books and podcasts, revealing how business owners can leverage both to amplify their message and engage their audience. Jodi shares practical strategies for using the content from one medium to benefit the other, such as creating podcasts based on book chapters or referencing podcasts in book content. She also highlights real-world examples from business owners who have successfully integrated their books and podcasts, offering listen...
Apr 15, 2025•10 min•Ep. 187
In this episode, Jodi talks with Louise Brogan about her journey as a LinkedIn expert and her experience writing her new book on LinkedIn. Louise shares her love of writing, the challenges she faced during the publishing process, and how her book is enhancing her business strategy. Time Stamps: 00:00 Book marketing for business growth 04:26 Becoming a paid writer 07:53 Remote work challenges and motivation 11:00 Questionable editing offer 14:02 LinkedIn branding restrictions impact business 18:1...
Apr 08, 2025•44 min•Ep. 186
In this episode, Jodi shares a progress update for the third edition of Write.Publish.Market. Jodi discusses her strategic approach to revising her work, ensuring she's delivering valuable content without overwhelming readers. She also talks about the timing of her book's release in October, aligning with business planning for the upcoming year. Time Stamps: 00:00 Streamlining content for a workbook 04:53 Overcoming analysis paralysis in writing 07:05 October: prime time for business books 10:12...
Apr 01, 2025•11 min•Ep. 185
In this episode, Jodi talks with Sage Rountree, a multi-book author and expert in yoga for athletes, to explore her diverse book publishing journey. Sage shares insights from her experiences with both traditional and self-publishing, highlighting her collaboration with multiple publishers and the value of having a literary agent. The conversation includes how Sage determines which ideas become books versus courses or some other offering, her method for efficient drafting, and the essential role ...
Mar 25, 2025•24 min•Ep. 184
In this episode, Jodi presents three easy tips/strategies for staying on track with your book writing project as a busy business owner: setting deadlines, establishing progress goals, and scheduling consistent “book time” to effectively manage and complete the project. Time Stamps: 00:00 Publishing Timeline and Productivity Tips 04:39 "Realistic Goals: Scheduling for Success" 06:56 "Take the First Step" Keywords: book writing, business owner, publishing, marketing asset, book publishing strategi...
Mar 18, 2025•8 min•Ep. 183
In this episode, Jodi and guest Isabelle Knight discuss author branding as well as the importance of understanding your ideal readers and creating a compelling author brand story. Isabelle shares her journey from being a publicist in film and television to helping authors leverage PR and brand-building strategies to connect with their audiences. They explore the challenges of book marketing for business owners and how authentic engagement can transform book marketing from a task to an opportunit...
Mar 11, 2025•26 min•Ep. 182
In this episode, Jodi updates listeners on her current book revision project, focusing on the unexpectedly detailed process of revising the working table of contents and organizing new material into chapters. Jodi shares her strategy aroumnd deciding to self-publish once again, discusses plans to incorporate a pre-order option, and talks about considerations for assembling her book team.. Time Stamps: 00:00 Revising Third Edition Contents 03:14 Endless Research vs. Writing Transition 06:23 "Mana...
Mar 04, 2025•8 min•Ep. 181
In this episode, Jodi interviews Nailah Harvey for a conversation about the impact of book writing on professional growth. Nailah reflects on her journey from traditional teaching in South Korea to coaching clients on book writing and influence-building. They discuss the challenges of maintaining a daily writing habit, the importance of a supportive network, and the parallels between teaching and book coaching. Nailah also outlines her doctoral focus on writing literacy for Black high school stu...
Feb 25, 2025•30 min•Ep. 180
In this episode, Jodi breaks down the complexities of book marketing for business owners writing books, emphasizing that while writing may seem challenging, the true test lies in the sustained, strategic efforts required for long-term visibility and success. Jodi discusses how to prioritize marketing activities, avoid burnout, and play the “long game” by focusing on efforts that align with your business goals rather than short-term and/or vanity metrics. Listeners will gain valuable insights int...
Feb 18, 2025•8 min•Ep. 179
In this episode, Jodi speaks with Ashley Shepherd, an author and book marketing strategist, about the often-overlooked but powerful strategy of leveraging preorders for self-published books. Ashley breaks down the distinction between preorders and presales, the benefits for self-published authors, and her preferred method of hosting preorders on websites to maximize profit and control. The conversation highlights timeline considerations and best practices for business owners writing books. Time ...
Feb 11, 2025•27 min•Ep. 178
In this episode, Jodi updates listeners on the status of the Write.Publish.Market. Book revision. Jodi is in the preparatory stage and went through her course Book Prep Bootcamp to reorient her mindset from business owner to writer, and organized her notes and ideas using sticky notes on the wall. Jodi also discussed her plan moving forward, preparing listeners for detailed explorations of the writing, publishing, and marketing phases in upcoming episodes. Time Stamps: 00:00 Mindset-focused book...
Feb 04, 2025•10 min•Ep. 177
In this episode, Jodi chats with self-publishing expert Monique Mensah about how business owners writing books and other self-publishing authors can achieve traditional publishing quality. They discuss essential steps like hiring genre-specific professional cover designers, understanding the various editing types available in the marketplace, and leveraging platforms beyond Amazon to maximize control and profit. Monique also shares practical tips on building an author's brand, maintaining design...
Jan 28, 2025•45 min•Ep. 176
In this episode, Jodi discusses the importance of comparative titles (AKA comp titles) no matter how business owners writing books plan to publish their books. She explains how understanding and leveraging comp titles can significantly improve book positioning, messaging, and audience targeting. She also shares practical tips and resources, including utilizing AI and browsing bookstores, to effectively research and utilize comp titles for successful book marketing. Time Stamps: 00:00 Identify bo...
Jan 21, 2025•11 min•Ep. 175
In this episode, Jodi talks with Renee Hribar, seasoned sales coach and TEDx speaker, about harnessing the power of a book to connect with the right audience and build a brand as well as community. Renee shares her book journey of transforming email content into a robust book and discusses innovative marketing strategies like using Airbnbs to reach readers in self-care settings. Jodi and Renee’s conversation explores overcoming mental blocks, the value of foundational work, and the role of commu...
Jan 14, 2025•28 min•Ep. 174
In this episode, Jodi kicks off a special series by announcing the upcoming revision of Write.Publish.Market., scheduled for early 2025. This third edition addresses significant industry changes since the second edition was released in 2019. Jodi discusses the rise of AI in publishing, advanced print-on-demand options, and evolving standards for self and hybrid publishing. Throughout this series, Jodi will offer a behind-the-scenes look at her revision process, inviting listeners to join the jou...
Jan 07, 2025•7 min•Ep. 173
In this episode, Jodi interviews Ruthie Sterrett of The Consistency Corner. Ruthie offers Write Publish Market listeners practical advice on creating Instagram 9-grids and 3-grids to streamline content and messaging for busy entrepreneurs and business owners. Jodi and Ruthie both emphasize the importance of integrating mission, vision, and values into marketing efforts for business owners, particularly those writing books. The episode wraps up with tips on maintaining effective marketing strateg...
Nov 12, 2024•31 min•Ep. 172
In this episode, Jodi uses the analogy of a "choose your own adventure" as it relates to self-publishing. Jodi highlights the numerous options and decisions business owners writing books face at each stage of the book process (writing, publishing, and marketing), emphasizing the importance of defining personal success and tailoring the process accordingly. She also offers practical advice on tasks that can be outsourced and encourages business owners to embrace the flexibility and control that s...
Oct 29, 2024•10 min•Ep. 171
In this episode, Jodi explores the concept of sales multipliers and how they can significantly boost the effectiveness of your book within your business ecosystem. She explains various strategies such as upsells, downsells, order bumps, and tripwires, all aimed at increasing the overall value of each transaction and ensuring your book serves its role in growing your business. Jodi also provides practical examples and insights to help business owners integrate these techniques to maximize both cu...
Oct 22, 2024•9 min•Ep. 170
In this episode, Jodi interviews Chantelle Andercastle about her book journey. Chantelle shares her insights on making aligned decisions and the importance of hiring out tasks outside of one's expertise. Jodi and Chantelle discuss Chantelle’s unique approach to creating a print-only, visually engaging book series intended to serve as a practical “business binder” for entrepreneurs. They also discuss the benefits of handwriting notes for deeper cognitive engagement and provide tips for navigating...
Oct 15, 2024•38 min•Ep. 169
In this episode, Jodi explores the role of AI in the book publishing processand notes its utility for research, self-editing, marketing, and more – in other words, during the writing, publishing, and marketing phases – while cautioning against using it to actually write your book. The episode provides practical examples of how business owners can leverage AI tools to enhance their writing efficiency, improve their book structure, and streamline their marketing efforts. Jodi also notes the curren...
Oct 08, 2024•8 min•Ep. 168
In this episode, Jodi talks about the inevitability of errors in published books, discussing why even meticulously edited and proofread books are not immune to typos and mistakes, and highlighting a 95% “acceptable” error rate in the publishing industry. The episode explains the roles of human and AI editors, the importance of multiple editing passes, and the potential pitfalls that sometimes come during the self-publishing process. Jodi emphasizes the significance of building time for self-edit...
Oct 01, 2024•11 min•Ep. 167
In this episode, Jodi chats with Irena Miller, an empathic intuitive and spiritual life guide, about her book journey in writing and self-publishing a planner and journal designed to help empaths harness lunar energy. Irena shares insights into her self-publishing process, emphasizing the importance of having knowledgeable support and sticking to one’s vision, even when faced with logistical challenges. The discussion also highlights how Irena integrates her book into her Moon Club, offering bot...
Sep 24, 2024•26 min•Ep. 166
In this episode, Jodi interviews Jenn Zellers, co-founder of Virtual Summit Search and Visibility Ecosystem, about building sustainable marketing systems for business owners. Jodi and Jenn talk about strategies for leveraging collaborations and speaking opportunities, particularly through podcast tours, to promote one's book and enhance business visibility without burning out. The episode also includes practical tips for introverted authors and the benefits of having a cohesive strategy to effec...
Sep 17, 2024•24 min•Ep. 165
