Write Medicine

Alexandra Howson PhD | CME Writer, Educator, Researcher•www.writemedicine.com

If TED Talks and a mastermind group had a podcast baby for CME professionals, it would be Write Medicine. Think of Write Medicine as the NPR of continuing medical education—smart, engaging, and always packed with insights you can use right away. Every week, your host, Alexandra Howson PhD, cracks open the secrets of powerful CME content, decoding adult learning, designing impactful outcomes, and navigating the fast-changing world of medical education. Sometimes, she goes solo. Other times, she invites industry pros to share their expertise. Either way, you’ll get practical strategies to elevate your CME writing game. Whether you’re just starting in CME or you're a seasoned pro looking for that extra edge, Write Medicine is your weekly power-up session for crafting education that truly makes a difference. Listen, learn, and level up your CME game—because better education means better patient care.

Last refreshed: July 6th, 2025 at 2:31 PM ⓘ

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Episodes

Writing Medical Case Studies: The Details Matter

Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried an...

Mar 14, 2021•23 min•Season 1Ep. 4

Plain Language Patient Education

Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medical Writers Association since 2002 and is the past president of AMWA-Northwest. She also teaches at the University of Chicago Graham School on the s...

Mar 01, 2021•47 min•Season 1Ep. 3

Design Thinking in Clinician Education

My conversation today is with Dr. Andrew Chacko, a psychiatrist and leader in healthcare innovation. Andrew uses his medical experience to teach others how to become design thinkers using cognitive, strategic and practical processes by which design concepts (proposals for new products, buildings, machines, etc.) are developed. He is passionate about transforming healthcare into the vital, rewarding, and life-changing practice that it can be for patient, provider, and support professionals alike....

Feb 14, 2021•41 min•Season 1Ep. 2

Creativity and Failure in CME/CPD

Audrie Tornow is Managing Partner at Excalibur Medical Education. We talked about the role of creativity, intentionality, and failure in designing education content for clinicians in healthcare. 01:27 Introductions with Audrie Tornow 02:31 Audrie talks about her beginnings and journey into medical education: No one majored in CME… 04:34 Does anyone remember transparencies? 05:50 How has your background in English informed the way you approach education design and delivery? “When we plan educatio...

Feb 01, 2021•29 min•Season 1Ep. 1

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