Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing - podcast cover

Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur www.robbinkent.com

***TOP 2% Global Podcast!*** 

Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?


Well you’re in the right place! Because I used to be you!


I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!


I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF. 


You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!


What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF! 


So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions.  I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast. 


Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.


Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.


If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …

-What do I write in my emails?

-What do I say on my website?

-How do I connect with others online?

-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?


Then this podcast is for you!

Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message. 


If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!




 

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Episodes

162 | Big Announcements: Why “Write Copy that Connects” Is Pressing Pause. But Still Here to Serve You!

Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are still here and loaded with gold for creating better messaging, branding, and killer copy for your course or coaching program. I’ll also fill you in on ...

May 20, 202511 min

161 | Getting Out of Your Head to Clarify Your Business Message & Attract the Right Audience

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted to share and what was actually coming across. Take a listen, so you can start moving forward today! 📌...

Apr 29, 202512 min

160 | Permission to Pivot: Embrace Change in Your Course Platform & Business Strategy

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in your business decisions. We chat about the factors to consider when choosing a platform, the process of moving between them, and the liberation of adj...

Apr 08, 202513 min

159 | Build Your Email List with these Simple Strategies! [Exclusive Group Training]

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead magnet with your final product or service, I've got you covered. We'll dive into how crucial it is to know your ideal client inside and out, and how tha...

Mar 25, 202527 min

158 | Master Your Brand Voice: 3 Key Elements for Engaging Copy (& Messaging) Everywhere

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it’s for your website, social media, or emails. Get ready to discover why individua...

Mar 18, 202514 min

157 | LIVE COACHING: How to Use AI to Write Authentic Copy & Sales Page Copy Strategies

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of using AI as a tool for enhancing her message, while keeping her unique voice at the forefront. We explore the balance of leveraging AI for structure an...

Mar 11, 202536 min

156 | 4 Ways to Win Your Audience Over with Powerful Copywriting Techniques

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly resonate. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple &...

Mar 04, 202513 min

155 | Avoid these 5 Copy & Messaging Mistakes That Could Be Costing You Sales

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I ...

Feb 25, 202516 min

154 | LIVE COACHING: Website Copy Optimization to Build Your Know, Like, & Trust with Your Audience

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨ Click here to sign up for your 20 min Messaging Makeover today! 📌Are...

Feb 18, 202540 min

153 | Struggling with Storytelling? My 4 Step E.P.I.C. Framework to Write Authentic Stories that Connect and Convert with Your Audience

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support with storytelling, then reach out to me in the DM's and let's chat about how I can help you create a your very own copy bank. 📌Are you ready to move for...

Feb 11, 202518 min

152 | Ready to Build Trust Fast? 5 Steps to Writing a Brand Story that Connects with Your Target Audience

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key parts to kickstart your brand story today. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then mak...

Feb 04, 202515 min

151 | 8 Phrases to Elevate Your Copywriting Strategy & Capture Your Audience's Attention in 6 Seconds!

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precious first six seconds of your audience's attention. You'll learn practical tips like using "What if I told you __ was possible?" to spark curiosity or ...

Jan 28, 202517 min

150 | Struggling with Engagement? 4 Simple Copywriting Hacks to Nail Your Copy & Increase Your Conversions

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages! I also throw in some bonus tips on optimizing your content visually for better readability. These hacks are designed to make your messaging resonate with your audience and drive real results. 📌Are you ready to ...

Jan 21, 202515 min

149 | Let’s Talk Copy: 5 Strategies for Writing Powerful Engaging Copy for Course Creators

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away. In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy to mastering the art of connecting with audiences through authentic communication. Ready to learn 5 simple yet powerful strategies to make your copy i...

Jan 14, 202521 min

148 | What's Coming in 2025? Learn How to Market Your Course Even Better. Create Deeper Connections that Convert!

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement. After months of market research and digging into the numbers, I’ve discovered that many of you are eager to learn how to better connect with your audience through your messaging and copy. ...

Jan 07, 202516 min

147 | Digging Deeper in 2025. Grab Your Homework Assignment to Get Ready to Dig In with Me!

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me. Make sure to catch Episode 131 , where we dive deep into understanding the customer journey. Trust me, having this foundation will prepare you for the exciting layers we’ll be exploring in 2025. Whether you're listening at the start of the year or month...

Dec 31, 20245 min

146 | 4 Key Ways to Boost Engagement and Connection with Your Audience as a Course Creator

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple...

Dec 17, 202414 min

145 | How I Messed Up My Course Launch (And What You Can Learn): 6 Mistakes to Fix Now as a Course Creator

Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them. We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successful course to the more challenging course. You'll learn why clear and aligned messaging is crucial can make or break your course. Let's Go & Grow, M...

Dec 10, 202419 min

144 | Email Subject Lines that Convert: Proven Strategies to Increase Your Email Open Rate

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate! Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can ...

Dec 03, 202420 min

143 | Are You in the Right Environment for Growth? 3 Ways to Check If It's Time to Change! [Spotlight Series on Personal Growth]

How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth . We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's crucial to align yourself with people who fuel your journey rather than drain it. Let's Go & Grow, My Friend 📌Are you ready to move forward on ...

Nov 29, 202416 min

142 | Email Marketing 101: 11 Tips for Connection & Conversion in Your Email Community as an Online Course Creator

Ever get overwhelmed by email marketing? Not sure how to get started or what types of emails to send? Trust me, I used to feel the same way. In this episode of "Online Courses Made Easy," I'll break down email marketing basics to help you connect with your audience without the stress. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you ...

Nov 26, 202425 min

141 | Building Credibility: 4 Reasons People Stay Engaged with Your Content [Spotlight Series on Personal Growth]

Are you curious about why people listen to you? Or how you can build credibility in your communication? In this episode, I dive deep into personal growth with insights from John Maxwell's book, "The 16 Undeniable Laws of Communication." Since episode 133, we've been focusing on personal growth, and today we continue that trend by exploring key nuggets from the book. Let's Go & Grow! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then ma...

Nov 22, 202420 min

140 | Communication that Converts: 5 Reasons Why Audience Connection Boosts Online Course Sales

How well do you know your audience? Are you connecting with them like a BFF? In this episode, I share why building a strong connection with your audience is crucial for your course's success. I'll break down the top 5 reasons why tuned-in conversations and focused messaging can make all the difference in your marketing and course creation journey. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure ...

Nov 19, 202416 min

139 | 10 Strategies to Strengthen Your Self Value & Confidence as a Course Creator [Spotlight Series on Personal Growth]

Ever struggled with seeing the value in yourself or wondered how your self-image impacts your ability to create and sell an online course? You're not alone! In this episode of "Online Courses Made Easy," we're digging into John Maxwell's "The 15 Invaluable Laws of Growth," specifically focusing on the Law of the Mirror. Discover 10 actionable ways to enhance your self-image, from guarding your self-talk to celebrating small victories and moving beyond your limiting beliefs. Join me as I share pe...

Nov 15, 202423 min

138 | Tackle these 2 Messaging Layers to Turn Your Words into Paying Online Students

Curious about what truly sets you apart from others doing the same thing? Ever wondered why your messaging matters so much when creating an online course? In this episode, I share how to create a true transformation for your student with your words. I'll guide you through two essential layers – the straightforward value-driven content and the deeper, heartfelt message that makes you unique. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right c...

Nov 12, 202414 min

137 | Passion Meets Purpose - Dream Bigger as a Course Creator [Spotlight Series on Personal Growth]

Ever wondered how to truly reach your potential or how personal growth ties into becoming a better course creator? In today’s episode, I dive deep into John Maxwell’s "The 15 Invaluable Laws of Growth," specifically focusing on the Law of Awareness. I share my own insights and challenges about dreaming big and knowing where you are versus where you want to go. Let's Go & Grow, My Friend! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Th...

Nov 08, 202418 min

136 | Strategies for Introverts: Mastering Conversations and Online Engagement with Jenna Tracy

How do you start conversations without feeling awkward? Are you an introvert who's looking to improve your communication skills? Jenna shares excellent tips for introverts and extroverts on avoiding that awkward silence in conversations and even more tips on today's interview here on the podcast. Here are the links we mentioned in this podcast episode: Three Hurdles to Overcome as an Introvert Business Owner: https://www.momswhointrovert.com/hurdles My website: https://momswhointrovert.com Insta...

Nov 05, 202435 min

135 | Growing Intentionally to Help Your Online Business Thrive in 2025 as a Course Creator [Spotlight Series on Personal Growth]

Are you ready for a ripple effect ... strengths are amplified, weaknesses are managed, and businesses flourish, all because of intentional growth? Did you know that procrastination has been dubbed one of the biggest dream killers? In the episode, we discuss how saying "I'll do it later" can derail your success and how taking action now can put you on the fast track to your goals. Let's Go & Grow, my friend! 📌Are you ready to move forward on creating the right message, the right copy, and th...

Nov 01, 202418 min

134 | Struggling with Time to Create a Course? Top 4 Time Saving Tips to Get You Started!

Wondering how to find the time to get started? Feeling overwhelmed by the thought of creating your online course? In this episode, I break down 4 of my favorite time-saving tips to help you finally bring that course idea to life. I'm sharing the biggest hurdles that aspiring course creators face: finding the time to actually create a course. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free appli...

Oct 29, 202414 min

133 | Personal Growth Tips to Elevate Your Life and Business as a Course Creator [Spotlight Series on Personal Growth]

Have you ever wondered how personal growth can fuel your business success? Or how focusing on yourself first can lead to serving your students better? I share my journey and insights on shifting focus from merely growing to truly thriving, inspired by John Maxwell's “15 Invaluable Laws of Growth.” Together, we'll explore growth gaps like perfectionism and the fear of mistakes, and how identifying and overcoming these hurdles can set us on a path to sustained success. In the remaining Friday's of...

Oct 25, 202427 min
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