#75 – Mark Westguard on Launching a Plugin Into an Already Competitive Market

On the podcast today we have Mark Westguard. Mark is an agency owner and the developer behind the WS Form plugin, and he’s on the podcast to chart his journey in the WordPress space and the different ways he’s explored to grow the reach of the plugin. First up, we talk about why Mark started to use WordPress, then we move onto the subject of turning a well-developed plugin into a viable business. We then explore the subject of turning a well-developed plugin into a viable business. It’s one thing to build a product, but if you’re going to make it commercial, much of the work will revolve around ensuring that the world knows about it. Marketing is a relentless enterprise and one that you should not ignore or underestimate. We also get into the subject of pricing, and what Mark felt was the right place to pitch his plugin. Is the WordPress ecosystem guilty of expecting a lot from plugins at prices which are realistic?