In the latest episode of Worth Your Salt, host Jennifer Orechwa welcomes Ali Guy, founder of The Shared Co., who believes that business should focus on people, not just transactions. As a certified Business Made Simple and Unreasonable Hospitality Coach, Ali helps businesses simplify, surprise, and serve—ensuring customers return, rave, and share their experiences. With her southern roots, Ali’s approach includes a commitment to doing things the right way, and she emphasizes slowing down to get ...
Jul 24, 2025•36 min
In this episode of Worth Your Salt, host Jennifer Orechwa is joined by the one and only Michael R. Hunter—founder of PersonalBrand.com and the brains behind some of the most successful personal brands in the world. Together, they explore what it really means to build a personal brand that reflects your values, expands your reach, and unlocks new opportunities beyond your wellness practice. Whether you’re dreaming of launching a course, speaking on bigger stages, or becoming the go-to expert in y...
Jul 10, 2025•41 min
Looking for a smarter, simpler way to keep clients coming back? In this episode of Worth Your Salt, we’re diving into the future of client loyalty with Crystelle Topatan, CEO of Launchy.io and creator of the KCard—a cutting-edge digital loyalty program that lives right in your clients’ Apple or Google Wallet. We talk about why traditional punch cards and outdated loyalty systems just don’t cut it anymore, and how wellness practitioners can use the KCard to boost repeat visits, drive revenue, and...
Jun 26, 2025•37 min
Hormone Clinic Marketing for Wellness Practitioners Are you ready to simplify your marketing and grow your wellness practice with proven strategies? In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into ...
Jun 12, 2025•14 min
Hormone Clinic Marketing for Wellness Practitioners Are you ready to simplify your marketing and grow your wellness practice with proven strategies? In this episode of Worth Your Salt, host Jennifer Orechwa is sharing the 5 Systems Every Wellness Practice Needs to attract more clients, build trust, and create consistent growth. Whether you’re a med spa owner, functional medicine practitioner, or run a weight loss clinic, these actionable systems will help you turn your passion for wellness into ...
May 29, 2025•22 min
Hormone Clinic Marketing for Wellness Practitioners In this episode, we’re talking about marketing hormone replacement therapy – an increasingly competitive service area! So if you’ve been thinking that HRT is what you need to be marketing, listen in as host Jennifer Orechwa sits down with Jody Felson Layne , co-founder of Accelerated Medical Practices , to dive deep into her journey and expertise that have revolutionized hormone clinic growth. Jody shares her transformational career path—from h...
May 15, 2025•35 min
Boutique Fitness Studio Owners, It’s Time to Grow! If you’re a boutique fitness studio owner or wellness practitioner struggling to convert inquiries into paying clients, turn trial members into long-term clients, or create a marketing system that actually works, host Jennifer Orechwa is here to help you get over that hurdle! In this episode of Worth Your Salt, Jennifer talks with Seran Glanfield, founder of Spring Three, business consultant and marketing expert who helps boutique fitness studio...
May 01, 2025•46 min
In this episode of Worth Your Salt, host Jennifer Orechwa sits down with sales guru Cyndi Padilla of Gain The Edge to explore how wellness practitioners can master authentic sales strategies that align with their values and elevate the client experience. Cyndi shares practical tips, mindset shifts, and proven methods to help wellness professionals embrace sales as a tool for service, connection, and growth. This conversation emphasizes the importance of sales skills not just for growing a busine...
Apr 17, 2025•34 min
In this episode of Worth Your Salt, host Jennifer Orechwa welcomes Megan Belanger, National Channel Manager at Thryv, for a game-changing conversation on how wellness practitioners can overcome digital overwhelm and start turning online clicks into loyal clients. Megan shares how small business owners—especially in the health and wellness space—can boost local visibility, streamline online booking, and build authentic engagement without sacrificing time or sanity. From demystifying local search ...
Apr 03, 2025•39 min
In this episode, host Jennifer Orechwa talks about the art of creating an irresistible “Hell Yes!” wellness offer with the amazing Jessica Miller, a Business Made Simple Certified Coach. If you’re in the wellness industry and feeling stuck, you know how challenging it can be to design an offer that truly connects with your clients and fuels sustainable growth. Jessica shares her proven strategies for getting out of the hustle and into a flow that not only attracts clients but also scales your bu...
Mar 20, 2025•29 min
Host Jennifer Orechwa interviews Hive CEO John Furneaux on how health and wellness practitioners can elevate their marketing efforts by adopting project management strategies and tools.
Mar 06, 2025•31 min
Dr. Kusher has created a seamless, tech-enabled approach to weight loss that enhances patient outcomes while scaling his business.
Feb 20, 2025•30 min
In this episode of Worth Your Salt, host Jennifer Orechwa shares five powerful website tweaks that can double your leads overnight, specifically tailored for wellness practitioners.
Feb 06, 2025•6 min
Packed with insights on marketing, influencer partnerships, and building trust with customers, this episode offers practical advice for wellness practitioners and entrepreneurs looking to grow their impact.
Jan 23, 2025•37 min
In this episode of "Worth Your Salt," Jennifer sits down with Chloe Williamson, a podcast marketing expert from Interview Valet who specializes in helping health and wellness practitioners elevate their authority and connect authentically through podcast guesting.
Jan 09, 2025•29 min
Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone, EOS Implementer, explains how to install an operating system in your business.
Dec 26, 2024•11 min
Join Worth Your Salt host Jennifer Orechwa to discover how an Operating System can help your Wellness business thrive in the marketplace. Guest Marc Cotone, EOS Implementer, explains how to install an operating system in your business.
Dec 12, 2024•33 min
In this episode of Worth Your Salt, host Jennifer Orechwa is exploring one of the most powerful yet under-utilized tools for health and wellness businesses: text messaging. Whether you run a med spa, CrossFit gym, or therapy practice, SMS marketing can dramatically increase client retention, boost foot traffic, and help you stay connected with your audience in real-time.Joining Jennifer is Bianca Blake, co-founder of Klickrr, a platform that’s helped hundreds of service-based businesses harness ...
Nov 27, 2024•34 min
In this episode of Worth Your Salt, host Jennifer Orechwa engages with Monica SanMiguel, the visionary founder of HueTrition, to explore the powerful intersection of HR and wellness business growth. Monica shares her journey from launching a successful nutrition platform to expanding her services to include comprehensive HR consulting tailored specifically for wellness-focused enterprises. This episode dives deep into how employer branding can attract top talent and boost practice growth. Monica...
Nov 14, 2024•19 min
In this episode of Worth Your Salt, host Jennifer Orechwa engages with Monica SanMiguel, the visionary founder of HueTrition, to explore the powerful intersection of HR and wellness business growth. Monica shares her journey from launching a successful nutrition platform to expanding her services to include comprehensive HR consulting tailored specifically for wellness-focused enterprises. This episode dives deep into how employer branding can attract top talent and boost practice growth. Monica...
Oct 31, 2024•19 min
In this episode of "Worth Your Salt," Jennifer Orechwa sits down with Solita Roberts, founder of "Style to Impact," to discuss the transformative power of wardrobe choices for health and wellness practitioners. Solita shares her journey from the finance industry to style coaching, emphasizing how intentional clothing choices can elevate professional presence, build trust, and enhance credibility. She also discusses the importance of developing a signature style that aligns with personal brand va...
Oct 17, 2024•34 min
In this essential episode of Worth Your Salt, host Jennifer Orechwa takes you on a fast-paced journey through the shifting health and wellness landscape and talks about whathealth & wellness practitioners must do now to scale and thrive.Wellness practitioners are facing new challenges—rising costs, discerning clients, and a growing demand for clinically proven solutions. Jennifer dives into three transformative strategies that will help you not just survive but thrive in these changing times...
Oct 03, 2024•12 min
Are you a wellness practitioner feeling overwhelmed by the constant hustle of running your business? Do you find yourself stuck on the income rollercoaster, struggling to meet your goals despite your passion and dedication? If this sounds familiar, you’re going to love our latest podcast episode where host Jennifer Orechwa talks with Joanna Sapir, a seasoned wellness business coach who has mastered the art of transforming chaotic practices into thriving, profitable businesses.Joanna shares her p...
Sep 19, 2024•35 min
In this episode of "Worth Your Salt," host Jennifer Orechwa sits down with Arvell Craig, nationally recognized speaker and expert in AI and marketing. Arvell is the author of "The AI Strategy Playbook: 21 Marketing Plays for Cutting Costs, Increasing Performance, and Speeding up AI Adoption." With his extensive experience and passion for helping businesses leverage breakthrough technologies, Arvell provides valuable insights into how health and wellness practitioners can use AI to transform thei...
Sep 05, 2024•38 min
From the outside looking in, the growth of The Winchester Spa & Salon might look easy. They've gone from mere glam to greatness, having doubled or even tripled year over year, and done it with such grace, all you see is a swan gliding across the surface. But underneath, they are paddling like crazy to make it all seem effortless! Behind the phenomenal success of scaling a spa & salon is Dayna Nyman, the Business and Marketing Director of the Winchester Spa & Salon, who combines her i...
Aug 22, 2024•32 min
In the wellness space, there are often multiple solutions to any health challenge your clients may face. Getting noticed online for your unique approach and solution can be incredibly difficult. Enter Greg Brooks, co-founder of SearchTides and a leading authority in SEO. On this episode of Worth Your Salt, Greg shares why SEO is crucial for wellness businesses, and offers outstanding insights into navigating the ever-evolving landscape of online search - including how to take AI into account. Fr...
Aug 08, 2024•33 min
Even if you've done all the right things to drive visitors to your website, converting website visits into actual customers can be an ongoing struggle. I sat down with Brent Nygard from Celebration Marketing to uncover a game-changing solution to this very problem. His company, Celebration Marketing blends old-school direct mail with digital marketing savvy to turn online visits into in-person customers for brick-and-mortar wellness practices. Brent's journey into this space is nothing short of ...
Jul 25, 2024
Today, people are focusing on their well-being and longevity more than ever... which means the health & wellness the marketplace has become really crowded. Like you, every practitioner is looking for effective ways to scale, and in this episode of the Worth Your Salt podcast, host Jennifer Orechwa helps you discover actionable strategies to expand your reach, impact, and profitability - without compromising your authenticity.Jennifer welcomes a true visionary in the wellness industry, Cate S...
Jul 11, 2024•24 min
Our comfort zones may feel like cozy cocoons, but what if breaking free could lead to deeper engagement with your prospective clients? On this episode of Worth Your Salt, we're talking about how you can overcome your hesitancy to connect with strangers to build meaningful connections and genuine community interactions. And who better to guide us through this journey than MK Stahl, the dynamic force behind audience engagement at Fit Body Boot Camp. As the Community Manager for over 250 Fit Body l...
Jun 27, 2024•34 min
Building authority in health and wellness takes time and dedication. Dr. Anna Marie Frank has given both in pursuit of her mission to remove the stigma around mental health and help us all upgrade our brains and our biology! After over 150 episodes of her podcast, "Happy Whole You," Anna Marie is sharing her insight into how you can confidently and consistently share your expertise to make an even more meaningful impact. As an entrepreneur, author, speaker, and advocate for holistic well-being, ...
Jun 13, 2024•33 min
