Today I’m joined by Jenni Romaniuk , Research Professor at Ehrenberg-Bass Institute, for a hugely valuable discussion around evidence-based marketing and insights. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com Further links: www.jenniromaniuk.com/ business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow business.linkedin.com/conte...v1.pdf business.linkedin.com/conte...dy.pdf business.linkedin.com/conte...se.pdf b...
Apr 09, 2025•1 hr 6 min•Season 1Ep. 24
Today I’m joined by Greg Hahn, Co-Founder & CCO of Mischief USA, for an exciting discussion on how to build a brand admired around the world and how to create award-winning adverts. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Mar 19, 2025•51 min•Season 1Ep. 23
Today I’m joined by Rory Sutherland, Vice Chairman at Ogilvy UK and TED Global Speaker, for a masterclass on all things advertising and behavioural science. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Mar 05, 2025•1 hr 6 min•Season 1Ep. 22
Today I’m joined by Les Binet, world-renowned expert in the field of marketing effectiveness, for a fascinating discussion on how marketing and advertising really works and how to create the most effective campaigns. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Feb 19, 2025•1 hr 23 min•Season 1Ep. 21
Today I’m joined by Peter Fader, author, keynote speaker, and co-founder at Theta and Encompass Labs, for a fascinating discussion on how to develop your company’s customer-centricity and how to be more strategic in your conversations with your CFO. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Jan 28, 2025•1 hr 3 min•Season 1Ep. 20
Today I’m joined by Chris Baker, author of ‘Obsolete: How Change Brands are Changing the World’ and Founder and CEO of Serious Tissues, for a fascinating discussion on how changing the way we spend our money has the potential to change the world. Use the code obsolete25 on the Bloomsbury website to buy a discounted copy of the book. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com...
Jan 08, 2025•1 hr 1 min•Season 1Ep. 19
Today I’m joined by Tom Goodwin, business transformation consultant and highly-acclaimed author and keynote speaker, for a exciting discussion on why brands are so important in today’s digital age, how AI will impact the marketing sector, and how to innovate to stay competitive in the future. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com...
Dec 18, 2024•57 min•Season 1Ep. 18
Today I’m joined by Peter Weinberg and Jon Lombardo, Co-Founders of Evidenza, for a hugely valuable discussion on the future of B2B marketing and the importance of B2B brand building. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Dec 03, 2024•56 min•Season 1Ep. 17
Today I’m joined by Alex Osterwalder, Founder and CEO at Strategyzer, for a hugely valuable discussion on how to use business models to be more innovative and what it takes to build an invincible company. Learn more about Strategyzer and their guided programs: https://strategyzer.com/greatest-business-thinkers Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com...
Nov 14, 2024•1 hr 1 min•Season 1Ep. 16
Today I’m joined by Jayshree Seth, Corporate Scientist and Chief Science Advocate at 3M, who discusses our relationship with science and engineering and the important role it plays in innovation, problem solving, and professional and personal growth. Show notes and further links: Jayshree’s 3rd book in the ‘Heart of Science’ series, ‘The Heart of Science: Engineering Blueprint’: https://a.co/d/7DUD3lv Fast Company article with Prof Amy Edmondson: https://www.fastcompany.com/91012097/4-big-morale...
Oct 31, 2024•1 hr 8 min•Season 1Ep. 15
Today I’m joined by Tiffani Bova, a leading growth strategist, keynote speaker and bestselling author, for an insightful discussion on how to develop an experience mindset to fuel unprecedented revenue growth. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Oct 16, 2024•1 hr 9 min•Season 1Ep. 14
Today I’m joined by Netta Jenkins, a leading authority on DEI and CEO of Aerodei, for an insightful discussion on how to build inclusive organisations. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Oct 10, 2024•48 min•Season 1Ep. 13
Description: Today I’m joined by Asheesh Advani, accomplished entrepreneur and CEO of JA (Junior Achievement) Worldwide, for a fascinating discussion on how young leaders can succeed in our rapidly-changing modern reality. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Sep 18, 2024•50 min•Season 1Ep. 12
Today I’m joined by Mats Georgson, hugely experienced marketing leader and strategy expert, for a masterclass on all things branding and brand strategy. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Jul 25, 2024•1 hr 6 min•Season 1Ep. 11
Today I’m joined by Scott Anthony, Senior Advisor at Innosight and Professor at The Tuck School of Business at Dartmouth, for an insightful discuss on leadership, innovation and strategic thinking. Sponsored by https://www.b2bframeworks.com Brought to you in partnership with https://awardsinternational.com
Jul 11, 2024•57 min•Season 1Ep. 10
Today I’m joined by Chip Conley, a New York Times bestselling author and hugely successful entrepreneur, to discuss rebranding midlife to help people understand a life stage that is often misunderstood. Sponsored by https://www.b2bframeworks.com
Jun 27, 2024•48 min•Season 1Ep. 9
Today I’m joined by Kevin Bolen, trusted strategy consultant and proven growth leader, to discuss how to spot and capitalise on innovative new growth opportunities and technologies. Sponsored by https://www.b2bframeworks.com
Jun 12, 2024•47 min•Season 1Ep. 8
Today I’m joined by Michael Bungay Stanier, internationally renowned thought leader, keynote speaker, and author of the hugely popular “The Coaching Habit”, to discuss how to build the best possible relationships with the people you work with. Sponsored by https://www.b2bframeworks.com
May 29, 2024•52 min•Season 1Ep. 7
Today I’m joined by Urs Koenig, internationally renowned keynote speaker and leading expert on humble leadership , to discuss how to inspire, engage, and develop employees while still delivering stellar results. Sponsored by https://www.b2bframeworks.com
May 20, 2024•42 min•Season 1Ep. 6
Today I’m joined by Pia Lauritzen, entrepreneur, Tedx speaker, and author of 5 books on leadership and questions, to discuss the importance and impact of questions on effective leadership and business success. Sponsored by https://www.b2bframeworks.com
May 01, 2024•54 min•Season 1Ep. 5
Today I’m joined by Celine Schillinger, award-winning entrepreneur, change agent, and consultant, to discuss strategies and best practices for workplace change, engagement, and leadership. Sponsored by https://www.b2bframeworks.com
Apr 18, 2024•41 min•Season 1Ep. 4
Today I’m joined by Rita McGrath, best-selling author, strategic advisor, and Professor at Columbia Business School, to discuss strategic thinking and innovation in highly uncertain environments. Sponsored by https://www.b2bframeworks.com
Apr 03, 2024•28 min•Season 1Ep. 3
Today I’m joined by Herminia Ibarra, best-selling author and ranked by THINKERS50 as one of the world’s top management thinkers, to discuss top tips and strategies for leadership and career advancement. Sponsored by https://www.b2bframeworks.com
Mar 27, 2024•30 min•Season 1Ep. 2
Today I’m joined by Wendy Smith, author of "BOTH/AND THINKING", to discuss how to turn the challenges we all face everyday of our lives into opportunities for growth and development. Sponsored by https://www.b2bframeworks.com
Mar 27, 2024•46 min•Season 1Ep. 1
Welcome to the World’s Greatest Business Thinkers Podcast, with me, your host, Nick Hague. Throughout my 26-year career, I’ve navigated the intricate landscapes of business, leading B2B International to become the world’s largest B2B market research agency. Now I want to focus on sharing my own experiences in business and also opening doors to the minds of the world’s most brilliant business thinkers. We’ll delve into their latest ideas, management theories, and the ever-evolving landscape of gl...
Mar 27, 2024•2 min
