Mediaocean CEO Bill Wise - building the operating system for advertising

Bill Wise is the CEO and co-founder of Mediaocean, an adtech platform that processes over $200 billion in global media spend annually.

In this episode of World of DaaS, Bill and Auren discuss:

• The hidden plumbing of global advertising
• Measurement monopolies in adtech
• The transition from linear TV to CTV
• Cultural integration in tech acquisitions

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You can find Auren Hoffman on X at @auren and Bill Wise on X at @billwise. 

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com)