202: Packaging and Pricing for Productized Services
Episode description
When productizing services, it can be a challenge to figure out how to package and price those services. Additionally, having the discipline to stick to a productized framework is often more difficult than people realize.
In this episode of the Working Without Pants podcast, I share a methodology that has helped me productize services successfully, and the benefits it can bring to your business.
In essence, I recommend building three core packages to align with different tiers of service, as well as offering à la carte options you can use to customize packages as needed.
This will streamline your sales process, reducing the time spent negotiating with clients. It also helps keep your operations team organized and able to scale more efficiently and quickly.
It’s also important to have your packaging and pricing information organized on a simple rate card that you can easily share with clients. There may be cases where you alter pricing for specific clients, but the line items stay the same.
If you can be diligent about following a productized framework like the one above, you’ll minimize your team’s workload and have less confusion about your services.
Want to work with me as an advisor? Visit jake-jorgovan.com/coaching
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