Pink Dollar

Word of the Gay

Sep 23, 2018•33 min

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Episode description

Pink Dollar is what economists use to describe LGBT+ buying power. Leni and Brendy discuss the profits that can be made from the communities by targeting them through rainbows, representation in advertisements and sponsoring and appearing in their pride parades, from Absolut Vodka (and the moral issues associated with alcohol sponsorship), GAYTM's and even pop stars. Is it ethical marketing or exploitation? This is Word of the Gay.

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