Millions, Billions, and TikTok | Evan Horowitz
Episode description
Meet Evan Horowitz, CEO and co-founder of Movers+Shakers, a creative agency whose mission is to “spread joy by connecting brands to culture.” Listen in as Evan shares his success stories with TikTok, how to grow on the platform, trends to look out for, and how to connect your brand to the ever-changing cultural landscape. Evan’s agency is responsible for Elf’s Eyes, Lips, Face TikTok ad campaign that generated over a billion views on the platform.
Timestamped show notes
02:08 - Evan’s Journey
04:39 - Exponential growth
06:43 - Success stories
12:24 - the impact of TikTok almost getting banned in the U.S.
13:40 - Interactivity
16:31 - The realness mindset
18:06 - Competition in the space
20:00 - The evolution of TikTok
23:54 - Gathering data
25:32 - Advice for small business owners who want to enter the TikTok space
28:22 - Consistency!
30:19 - Evan’s thoughts on Facebook’s response to TikTok
32:26 - Sound on vs sound off platforms
35:48 - Evan talks about his successes and challenges
39:37 - Advice for entrepreneurs
43:27 - Up next for Evan
Links
Movers+Shakers: https://moversshakers.co/
Evan’s LinkedIn: https://www.linkedin.com/in/evanhorowitz/