Visibility with Purpose – How to Show Up Authentically with Krista Goon (Thrive Meetup Replay) In this special Season 9 finale , the mic flips as I become the guest in a conversation hosted by leadership coach and content strategist Rowena Morais for her Thrive Meetup. Together, we explore what it truly means to be visible with purpose —especially as women who often struggle with self-promotion, imposter syndrome, and the pressure to “have it all figured out.” I share personal stories of how I b...
Apr 24, 2025•34 min•Season 9Ep. 14
In Episode 13 of Season 9 of Womenpreneur Asia, we meet Jillian Tan, the creative entrepreneur behind Poppylab, a Malaysian costume jewellery line known for its colourful and joyful designs. Jillian shares her journey from starting Poppylab more than a decade ago and growing it into a brand that celebrates individuality and happiness through unique costume jewellery that her clients have come appreciate. In this episode: Discover how Jillian's passion for crafting and her experiences in Australi...
Apr 18, 2025•49 min•Season 9Ep. 13
What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia , I speak with Sarah Mei Chiang , founder of Red Line Limited , a Hong Kong-based marketing agency that helps businesses craft meaningful, emotion-driven brand experiences. In this collaborative episode, Sarah Mei and Krista pull back the curtain on what it truly takes to build a business—from understanding your customer journey to identifying your niche and validating your idea through real...
Apr 11, 2025•56 min•Season 9Ep. 12
What does it really take to turn passion into a profitable business? In this episode of Womenpreneur Asia , I speak with Sarah Mei Chiang , founder of Red Line LImited , a Hong Kong-based brand strategy and storytelling agency that helps businesses craft meaningful, emotion-driven brand experiences. She is also the founder of Women Beyond Nine to Five and a podcaster with her podcast, Hokma Women. Sarah Mei together with Krista pull back the curtain on what it truly takes to build a business—fro...
Apr 11, 2025•56 min•Ep. 12
In today's solo episode, I speak about the power of storytelling in personal branding. If you’re a solopreneur looking to stand out, build trust and attract the right clients, this episode is packed with actionable insights! I unpack why personal branding matters, how to craft a compelling story, and how to use it effectively in your marketing. Plus, I share tips on overcoming imposter syndrome and putting yourself out there with confidence. What You’ll Learn in This Episode: ✔️ Why personal bra...
Apr 03, 2025•23 min•Season 9Ep. 11
Have you ever held back from asking because you feared rejection? I used to play by the rules, thinking that if something wasn’t meant for me, I shouldn’t even try. But then I discovered a game-changing truth— opportunities open up when you dare to ask. In this episode, I share: ✅ How a simple “why not” mindset led me to unexpected opportunities ✅ The time I applied for a conference outside the stated age range—and got in ✅ How asking for help in Manila got me out of a tricky situation ✅ The lif...
Mar 28, 2025•11 min•Season 9Ep. 10
Amy Tsien, the CEO and Founder of Eve Bliss, embodies resilience and passion. Her journey from overcoming childhood bullying to creating a functional wellness brand is a testament to her mantra: Laugh, rise, and thrive through chaos. She was bullied twice in her early years—once at nine in Hong Kong and again at fifteen in England. Instead of letting these experiences define her negatively, Amy used them as stepping stones to build mental resilience. She found solace in journaling, a practice sh...
Mar 20, 2025•46 min•Season 9Ep. 9
Harmony Tee made the bold decision to leave the corporate world and take on the emotionally and physically demanding role of a funeral director at Harmony Funeral Care in Singapore. In this episode of Womenpreneur Asia, she shares her journey as a woman in an industry known for its unsavoury characters, navigating a major business crisis that almost broke her and modernizing an industry many shy away from. In this episode,, she talks to Krista about: ✅ How she overcame doubts and family concerns...
Mar 13, 2025•52 min•Season 9Ep. 8
🔥 In celebration of International Women’s Day 2025 , this special episode, repurposed from a webinar, features an insightful conversation about personal branding, stoytelling and selling . The webinar features Krista Goon and Roselin Das and is hosted by FutureLab. What You’ll Learn in This Episode: ✅ Why storytelling is the most powerful tool for women entrepreneurs ✅ How to build a strong personal brand that attracts the right clients ✅ Overcoming imposter syndrome and self-doubt in business ...
Mar 06, 2025•1 hr 3 min•Season 9Ep. 7
In this episode of Womenpreneur Asia , we dive into the fascinating world of audio branding with Phoebe Lee , founder and managing director of Sonic Lobby in Malaysia. Have you ever wondered why some brands are instantly recognizable just by a sound? From McDonald’s signature jingle to Netflix’s iconic "ta-dum," audio branding is everywhere—yet often overlooked. Phoebe shares her entrepreneurial journey , from her childhood love for singing to launching a business in a niche industry. She opens ...
Feb 27, 2025•53 min•Season 9Ep. 6
In a male-dominated industry, Renee Ismail , founder of Peachy Pixx , has defied expectations and built a successful videography business in Singapore. From navigating gender bias to pivoting her business model, Renee’s journey is a masterclass in resilience and adaptation. In this episode, she shares: 🎥 How she went from staying behind the scenes to building a strong personal brand 📱 The impact of social media on her business and why video is more important than ever 💡 Why she diversified he...
Feb 20, 2025•1 hr 2 min•Season 9Ep. 5
In this episode of Womenpreneur Asia , we sit down with Sharyne Fong, founder of Insight Business Advisory in Fiji. Sharyne shares her inspiring journey from a 30-year corporate career in financial services to taking the bold leap into entrepreneurship. She opens up about the challenges she faced, including pricing her services with confidence, navigating the uncertainties of entrepreneurship, and leveraging her network for success. Sharyne also reveals how the COVID-19 pandemic unexpectedly acc...
Feb 13, 2025•50 min•Season 9Ep. 4
Whei Chern Ho is the co-founder of MIEA Health , a startup in Singapore offering AI chatbot software as a service for clinics. But her entrepreneurial journey didn’t start with a business plan or even the intention to launch a startup. Instead, it was born from her years of experience in corporate healthcare communications and her desire to address a long-standing problem in patient care: effective communication. Whei Chern’s startup, MIEA Health , is on a mission: “I want small clinics to thriv...
Feb 07, 2025•1 hr 6 min•Season 9Ep. 3
This episode of Womenpreneur Asia is with a Malaysian entrepreneur Melor Mokhtar. She is a New York-based artist coach with a passion for empowering Asian women artists. With a career rooted in the global art market and a life shaped by diverse cultural experiences as a child of a diplomat growing up in various parts of the world, Melor’s journey has been a journey of self-discovery which in turn has now become a journey of helping other women discover themselves. As a coach, Melor combines busi...
Jan 31, 2025•1 hr•Season 9Ep. 2
Welcome to Season 9 of Womenpreneur Asia ! In this special solo episode, Krista shares exciting updates and reflections on her journey as a podcaster, entrepreneur, and advocate for women in business. Here’s what you’ll discover in this episode: 🎙️ A Fresh Format: Krista introduces solo episodes to share her personal insights, actionable tips and entrepreneurial wisdom alongside the usual inspiring interviews. 🌏 The NEW API Alliance: Learn about the launch of the Network for Women Entrepreneur...
Jan 24, 2025•45 min•Season 9Ep. 1
In this bonus episode, I team up with Payal Nayar, Founder and Director of *Voices And More*, for an enlightening conversation that bridges cultures, experiences, and podcasting journeys. We dive into the art of storytelling and the power of elevating diverse voices through our respective podcasts. I launched my podcast - Womenpreneur Asia - in March 2020 during the pandemic, creating a space for the stories of Asian women entrepreneurs to be heard. My podcast highlights the challenges and succe...
Sep 19, 2024•43 min•Season 8Ep. 15
Celina Lee calls her vision - a Disneyland for data scientists. Or if you prefer, a Github meets LinkedIn. Ultimately, it’s about creating opportunities all around the world for those who don’t necessarily have access to those opportunities. This female co-founder and CEO started her platform as a passion project and it has become the leading professional network of data scientists today with some 70 000+ data scientists. Zindi is the first data science competition platform in Africa and hosts a...
Aug 15, 2024•1 hr 4 min•Season 8Ep. 14
Dr. Vimi Ramasamy, Founder and CEO of STRAVIK, makes a much-anticipated return to discuss a core business topic - Environmental, Social, and Governance (ESG) - and why ESG is riddled with confusion and apprehension among businesses. Vimi candidly discusses the challenges that most business owners have when integrating ESG into their operations. She shares how most business owners have no idea where to begin. A key part of the interview is devoted to debunking common ESG myths, such as the notion...
Aug 09, 2024•1 hr 3 min•Season 8Ep. 13
Today's episode is with Annie Chan who is the Founder and Principal Trainer of Red Box Events Pte Ltd. based in Singapore. As an experience designer, adjunct lecturer and trainer, she has extensive experience in creating, planning and organizing events. She knows all the ways to glam up an event and ensure the show runs smoothly so that her clients can make a distinct and positive impression all around. Unlike most entrepreneurs, Annie had a roster of paying clients the day she started. And she ...
Aug 02, 2024•1 hr 6 min•Season 8Ep. 12
Today, we meet a Malaysian entrepreneur, Shariffa Sabrina, the founder of Tanah Aina Sdn Bhd. Tanah Aina which began as a glamping experience has now become an eco-resort experience complete with dining and nature activities. It serves up an eco-experience in the heart of the Malaysian jungles and it is as much a passion as it is a business for its owner, Shariffa Sabrina. Tanah Aina Eco Resorts and Cafes lets people reconnect with nature while enjoying the comforts and amenities of luxury accom...
Jul 26, 2024•47 min•Season 8Ep. 11
Today’s episode is with a Malaysian entrepreneur, Coach Wendy Wong . Wendy is the Managing Partner of Petadiri Leadership and a Leadership Performance Coach in Malaysia. She was a high flyer with a tonne of corporate experience in finance and HR. When she decided to start her own business as a coach, she hired a coach to help her strategize. Her coach had advised that she would take at least 3 years to get stabilized in her business but she thought she could do it in 6 months. You are in for a t...
Jul 18, 2024•1 hr 7 min•Season 8Ep. 10
In today’s episode, we meet Afi Sulaiman, a digital artist and illustrator in Malaysia. I was introduced to her by Michelle Yeo of Dandy as Afi and Dandy were collaborating. Michelle was a former guest of mine on this podcast and she knew that I would be open to meeting Afi. If you’d like to check out Michelle’s episode where she talks about starting her restaurant business, look for Ep 11 in Season 2. Afi is a millennial who was dabbling with digital art when she was in her gap year. At that ti...
Jul 11, 2024•1 hr 2 min•Season 8Ep. 9
In today’s episode, we meet Malaysian entrepreneur Karen Tan who is the founder of Menoplus based in Penang, Malaysia. Juggling her business, taking care of her family and caring for elderly parents while navigating menopause led her to a dark place. She also experienced a slew of medical problems - from itchiness to hot flushes, coupled with frustration and sleepless nights. But from the depths of despair and a desire to figure things out came an "aha!" moment, a turning point that ignited a mi...
Jul 04, 2024•54 min•Season 8Ep. 8
Today, we meet Ida Othman, a Malaysian entrepreneur who started with a quest for a brighter smile. Ida is the owner of Asia Natural Essentials Sdn Bhd and the mastermind behind the Gogy Natural oral care brand, a proudly Made in Malaysia product. This is not her first business, mind you but she has finally found a business that she is happy with. She once owned a spa business and even a food business from home. This episode is filled with a lot of wisdom and learning as she shared how her own de...
Jun 27, 2024•59 min•Season 8Ep. 7
Forget everything you thought about leadership! In this episode, we have Nandini Das Ghoshal who is the Co-Founder & Director, ION Consulting International Pte Ltd, based in Singapore. Nandini shares her experiences from the fascinating world of applied neuroscience in the context of organisations, teams and leadership. She reveals how we can leverage our brains to develop better teams, create better results and fundamentally shape us as more effective leaders. Nandini is an experienced exec...
Jun 20, 2024•58 min•Season 8Ep. 6
Tahreem Shah is the co-founder and the Head of Growth at AmarLab based in Singapore. She describes it as the Uber for medical diagnostics. Additionally, she is the co-founder of Bhorosha, an alternative job-sourcing platform in Bangladesh that connects informal sector women with skills training and matches them to better-paying jobs. Tahreem’s journey seamlessly integrates architecture, business and technology through her two startups. With a background in architecture and a passion for social c...
Jun 13, 2024•1 hr 7 min•Season 8Ep. 5
In this episode, you will meet Mayuree Aroonwaranon, the CEO and co-founder of GEPP Sa-Ard Co., Ltd., a Bangkok-based company that helps companies in Thailand with waste management. Yet her story didn’t begin in waste management. This French-speaking Thai national who grew up in the slum area of Bangkok has an inspiring story to share about herself and why she gave up a lucrative career in oil and gas to become an entrepreneur. Coming from a challenging background and growing up in the slums, Ma...
Jun 07, 2024•1 hr 27 min•Season 8Ep. 4
This episode is with Wendy Lim who is the founder of Wei Ling Chambers in, Malaysia. She owns a boutique law firm in Kuala Lumpur and handles initial public offerings, securities regulations, mergers and acquisitions, foreign direct investments and more. As a young female lawyer, she is not unusual in that she chose to set up her law firm after working with other law firms. What’s unusual is that Wendy has always wanted to be a lawyer since young and she still carries that fire and passion in he...
May 30, 2024•57 min•Season 8Ep. 3
This episode features Mandy Pao from Hong Kong, the founder of The Aligned Entrepreneurs. Mandy's entrepreneurial venture emerged from burn out that resulted from running her first business, a branding and marketing agency for 10 years. Our conversation is particularly illuminating as Mandy bravely unravels the less-discussed facets of entrepreneurship. She opens up about the pressure to conform in Hong Kong, where success is often equated with perpetual busyness and "the bigger, the better". If...
May 23, 2024•55 min•Season 8Ep. 2
The first episode of Season 8 features My Holland. My is the CEO of EQuest Asia, a coaching and training business based in Vietnam. Despite never residing in Vietnam, My felt a profound calling to return to her ancestral homeland to establish her business. She advocates for embracing happiness and fulfillment in the workplace while nurturing one's cultural identity, particularly among overseas Vietnamese and empowering women to find their voices. She is also a speaker, consultant and coach in co...
May 16, 2024•1 hr 4 min•Season 8Ep. 1
