Women of Influence by SheSpeaks - podcast cover

Women of Influence by SheSpeaks

SheSpeaks, Inc.www.shespeaks.com

Join us each week on the Women of Influence podcast, hosted by Aliza Freud and presented by SheSpeaks. Each week, Aliza sits down with trailblazing women from various fields—business leaders, social media influencers, authors, speakers, entrepreneurs, and thought leaders—who are using their platforms to create meaningful impact. Discover how these women harness their influence to inspire, motivate, and drive change, and gain actionable insights you can apply to your own life! 


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Episodes

Redefining Gamers: A New Era of Opportunity for Brands

In this episode, we’re joined by Aimee Baller , Head of Partnerships, West & Central at Overwolf —the engine behind the gaming creator ecosystem that’s reshaping how brands connect with modern audiences. Aimee reflects on her path into gaming as the first female leader on Overwolf’s Brand Partnerships team, exploring the power of in-game advertising, why brands can’t ignore gaming culture, and how Gen Z is rewriting the rules of media. She also offers thoughtful insights on mentorship, leade...

Jun 20, 202518 min

Gen Z Doesn’t Play by the Rules—And That’s the Opportunity

In this episode, we’re joined by Shaquana Joseph , Strategic Account Director at Group Black , a media collective dedicated to bridging the gap between today’s most influential consumers and the brands that want to reach them. Shaquana shares her inspiring journey from college radio at Howard University to leading game-changing brand partnerships at Group Black. She unpacks how Gen Z is rewriting the rules of influence, why authenticity matters more than ever, and how brands can build lasting lo...

Jun 05, 202526 minEp. 202

Curiosity, Collaboration & a Viral Stroller: Marketing Lessons from Dorel Juvenile Omnichannel Leader, Chase Cooper

In today’s episode, we’re joined by Chase Cooper , omnichannel marketing leader at Dorel Juvenile , one of the largest baby product companies in the world (behind brands like Safety 1st, Maxi-Cosi, Tiny Love, and Walmart’s exclusive Monbébé). Chase shares her remarkable journey from starting out in the agency world to now leading U.S. media efforts across Dorel's brands — and how she’s weaving motherhood into her career path along the way. Here’s what you’ll hear in this episode: Chase's career ...

Apr 29, 202536 min

On Her Terms: Redefining Success with Erica Lockheimer of HumanizeHer

In this episode, we welcome Erica Lockheimer. Known for her remarkable career in tech, Erica shares insights from her career journey at LinkedIn, where she not only played a crucial role in the growth of the platform, but also founded the Women in Tech initiative. Erica shares her story and challenges she faced as one of the few women in her field. We discuss the pivotal moments that led her to redefine success on her own terms, breaking away from expectations to pursue what she had a passion fo...

Mar 14, 202536 minEp. 200

The Art of Publicity: Expert Advice on Success from Heidi Krupp

In this episode, we sit down with PR powerhouse Heidi Krupp, a master publicist and brand strategist with decades of experience shaping bestselling books and personal brands. From working at ABC’s 20/20 to launching her own successful agency, she shares her journey, the art of storytelling in PR, and what it takes to craft a message that resonates. We also dive into the current media buzz surrounding the Justin Baldoni & Blake Lively case, breaking down what people get wrong about publicists...

Feb 28, 202529 minSeason 2025Ep. 199

What is 'High Functioning Codependency? Healing Your Relationships with Terri Cole

In this episode, we sit down with Terri Cole, a best-selling author, licensed psychotherapist, relationship expert, and empowerment coach. We discuss Terri's career transition, her work (and first book) on setting boundaries, and her expertise in high-functioning codependency. You will learn what is high-functioning codependency (HFC) and learn how you can recognize and address your own codependent behaviors, set healthy boundaries and have better relationships. Terri shares tangible tips and ta...

Feb 05, 202540 min

In Her Words: Redefining Sports Media & Stories of Women Athletes with Flamebearers

In this episode, we dive into a world of storytelling, resilience, and sports with Jamie Mittelman, the voice behind the award-winning podcast Flamebearers . Flamebearers amplifies the stories of women Olympians and Paralympians from around the world, shining a light on the intersection of sports, gender equity, and human perseverance. Jamie shares how her Harvard experience and passion for amplifying underrepresented voices led to the creation of this groundbreaking podcast. You’ll hear the ins...

Jan 22, 202527 minEp. 197

Redefining Productivity: Prioritize Your Time to Do Less & Achieve More

In this episode, we hear from Kendra Adachi, the bestselling author of The Lazy Genius Way to discuss compassionate time management. Kendra shares her journey from perfectionism to finding balance, introducing her transformative framework: "Be a genius about the things that matter and lazy about the things that don’t." We explore actionable strategies for prioritizing what truly matters, embracing small steps, and showing kindness to ourselves in every season of life. Key Highlights: The Origin:...

Jan 09, 202528 minEp. 196

Reality Check: Navigating the New College Landscape for Parents & Students

The college admissions process has changed drastically, and so has the reality of what students face once they’re admitted. In this episode, our guest Jennifer shares her expert insights into the challenges of the modern education landscape, the post-pandemic impact on students, and what parents can do to set their kids up for success—not just in college, but in life. We cover practical strategies, the importance of resilience, and how to embrace a growth mindset to thrive academically and profe...

Dec 19, 202425 minEp. 195

Becoming a Leader: Finding Confidence & Success with Forbes' Laura Brusca

In this episode, we sit down with Laura Brusca, the Chief Communications Officer at Forbes and President of New York Women in Communications (NYWICI). Laura shares her inspiring journey from her early days in communications to becoming a leader in the industry. We dive into her career path, the challenges she’s faced, and the lessons she’s learned. She offers advice for young professionals entering the field, discusses the value of building networks, and emphasizes the importance of stepping out...

Dec 04, 202424 minEp. 194

Empowering Latinas: Breaking Barriers with Cynthia Kleinbaum Milner & Claudia Romo Edelman

Did you know that Latina women earn only 53 cents to every dollar compared to men and hold a mere 2% of executive positions despite being 9% of the U.S. population? In this episode of Women of Influence, we welcome Cynthia Kleinbaum Milner and Claudia Romo Edelman, two powerhouse Latinas championing the cause for Latina representation in leadership roles. With a lack of visible role models and adequate networking opportunities, Latinas face unique challenges. Cynthia and Claudia share their pers...

Nov 07, 202439 min

Inside the Toy Industry: Trends & Insights with Laurie Schacht of The Toy Insider

In this fun episode, our guest Laurie Schacht, the President & Chief Toy Officer at Toy Insider, gives us an inside look into the toy industry and how she got her start. Laurie shares her unique story, from growing up rooted in the toy business to unexpectedly taking over her father's business, reestablishing The Toy Book and launching The Toy Insider. Laurie discusses the evolution of toys, key industry trends, and what to expect in the upcoming holiday season. Plus, she offers an exclusive...

Oct 24, 202428 min

Introducing Women of Influence & Highlights from Inspiring Guests

Over the past 2 years, the SheSpeaks podcast has shared the stories of amazing women. Recently, we announced a new name, Women of Influence. We’re excited about this shift as we feel it defines best what we have always done and continue to do, amplify the stories and experiences of amazing women. We realized the common thread through our conversations was women using their influence to build, to grow, to share and inspire. All of these amazing women, be it founders, CEOs, authors, experts, celeb...

Oct 11, 202417 min

Breaking the Silence on Menopause with Tamsen Fadal

In this episode, our conversation centers around menopause — something that affects millions of women worldwide yet is often misunderstood and under-discussed. Our guest, Tamsen Fadal, is an advocate for menopause education, sharing insights into the community for women she is creating, her upcoming documentary and book. From the lack of research to the ongoing stigma and limited understanding in both healthcare and the workplace, we explore the challenges women face during this life stage and t...

Sep 26, 202432 minEp. 190

Gen Z in the Workforce: Insights with Jade Walters

In this episode, we sit down with Jade Walters to discuss her journey as a successful content creator and expert on the experiences of Gen Z in the workplace. Jade shares her experiences of starting a blog during her college years, the impact of a viral tweet, and how she turned her passion for professional development into an ebook. We also delve into the perceptions and myths of Gen Z in the workplace, discussing how this generation is challenging the status quo and redefining career paths. Hi...

Sep 18, 202418 minEp. 189

Finding Main Character Energy & Building a Brand with Tiff Knighten

In this episode, we welcome Tiff Knighton, founder of Brand Curators and host of the "Main Character Energy" podcast. Tiff shares her journey from studying PR and journalism to building a creative agency that champions diverse voices and holistic brand curation. She talks to us about the importance of authenticity in social media, the significance of community-building, and navigating trends without losing your brand’s identity. Tiff also discusses the impact of the "QuitTok" trend during the Gr...

Aug 22, 202425 minEp. 188

A Sponsored Wedding, Likeable Media & Empowering Women in Business with Carrie Kerpen

In this episode, we sit down with Carrie Kerpen. An entrepreneur, author, and social media pioneer, Carrie joins us to discuss the landscape of connecting with audiences, the intricacies of building and selling a business, and the unique challenges and opportunities for women creators and social media. Carrie shares her journey from co-founding Likeable Media with her husband, Dave Kerpen, to crafting innovative marketing strategies and sponsoring their wedding—a move that garnered massive media...

Aug 15, 202434 minEp. 187

Creating Scroll-Stopping Food Content & Building Community with Courtnee Futch

In this episode, we sit down with the talented Courtnee Futch, a chef, mixologist, cookbook author, and culinary producer. Courtnee shares her unique approach to creating food content that engages the senses and inspires her audience to get in the kitchen and cook. Courtnee discusses her passion for making fancy, approachable food and the importance of simplifying what's shown on camera to make it accessible to home cooks. She also delves into her love for building community and fostering genuin...

Aug 08, 202426 minEp. 186

Women’s Voices on the 2024 Election: Insights from the SheSpeaks/Luminary Study with Cate Luzio

In this episode, we welcome back to the show, Cate Luzio the Founder & CEO of Luminary. Cate joined us to discuss the results of a joint study conducted by She Speaks and the Luminary community. The study focuses on the emotions and sentiments of women as they approach the 2024 election. Cate and Alize share the results of the study and dive into insights on the emotional states of women, the perception of the economy, the impact of reproductive rights, and the motivation to vote. This episo...

Jul 31, 202428 minEp. 185

What is Layoff Trauma? Resilience & Healing with Michelle Okeke

What happens to our peace of mind after a layoff, even when we land back on our feet? This episode features Michelle Okeke, whose impressive career includes roles at Pinterest, Facebook, Twitter, and Bose. Michelle opens up about the layoff trauma she experienced and the challenging journey of navigating an unpredictable job market. Despite securing a new role at Triumph Pay, Michelle reveals the persistent anxiety and fear that often accompany layoffs. Her story underscores the critical importa...

Jul 17, 202427 minEp. 184

Branding and Authenticity: Inside the Evolving Creator Economy with Jayde Powell

In this episode, Jade Powell shares her journey from a career in social media marketing to becoming a content creator. She discusses her experience in working with influencers and creators, the evolution of content creation tools, and the impact of AI on the creative process. Jade also talks about her two businesses and how her entrepreneurial skills led her to both. Additionally, she explains her approach to using LinkedIn as a platform for creator and marketer collaboration and highlights the ...

Jun 27, 202428 min

Women Leading the Way: Unpacking the SheSpeaks Survey with Libby Rodney PART 2

This is part 2 of our conversation with Libby Rodney, the Chief Strategy Officer at The Harris Poll. Libby helps us analyze the results of the latest SheSpeaks Community Survey. You can listen to Part 1 here. The results of the survey can be found here: https://shespeaks.com/SheSpeaks-Spring-Survey-Results In this conversation, we cover the factors influencing women's votes in the upcoming presidential election. From economic concerns and healthcare access to the impact of Roe v. Wade's overturn...

Jun 20, 202418 minEp. 182

Women's Voices: Unpacking the SheSpeaks Survey Results with Libby Rodney - PART 1

In this episode, we are joined by Libby Rodney, the Chief Strategy Officer at The Harris Poll. LIbby helps us break down the results of the latest SheSpeaks Community Survey. The results of the survey can be found here: https://shespeaks.com/SheSpeaks-Spring-Survey-Results Join us as we unpack the perceptions of women on the economy, the upcoming presidential elections, economic concerns and how these things are impacting families. We talk about the heightened anxiety Americans face due to macro...

Jun 13, 202429 min

Episode Highlights: Tackling Social Media Overspending,Female Relationships & Achieving the Impossible

In this episode, we pulled some of our favorite episode moments, celebrating our shift to focus on the topics surrounding what SheSpeaks does day to day - influencer marketing and working within the creator economy. Out of the conversations, we often ask ourselves and our community questions, and these three guests certainly asked some key questions that made us think about how we approach inspiration, friendships, and spending on social media. How do you handle social media spending or overspen...

Jun 07, 202416 minEp. 181

Creator Economy Insights & Trends with Denise Vitola - Part 2: Creator Economy Growth & the Power of Experience

In Part 2 of our conversation with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert, we dive into the ever-evolving world of the creator economy. Denise and Aliza discuss the industry's maturation, the importance of understanding between brands and influencers, and the value of working with experienced partners. From insights on working with successful influencers to predictions about the future of the influencer space, this episode...

May 30, 202421 minEp. 180

The Latest Creator Economy Insights & Trends with Denise Vitola: Part 1

In today's episode, we sit down with Denise Vitola, an award-winning digital communications & marketing executive and influencer marketing expert. Denise takes us through her journey from her early days in PR to her current role in the world of influencer marketing. Join us as we unpack the latest topics in social media and influencer marketing - the TikTok ban, the impact of AI in social media, and explore the possibilities of LinkedIn as a platform for influencers. Denise shares valuable i...

May 23, 202420 min

Breaking Barriers: Using Passion to Drive Success with Taz Zammit

In this follow-up episode, we are thrilled to dive deeper with our guest, Taz Zammit. Listen as Taz shares her fascinating journey from being a dancer and tennis player to making waves in the Australian Football League and beyond. Discover how she has shattered gender norms and thrived in male-dominated industries, including sports and DJing. What You'll Learn in This Episode: How Taz's interest in sports began with a challenge at a local football club and how her mother's support played a cruci...

May 15, 202415 min

What is the Secret to Building a Community?

In this episode, we sit down with viral TikTok creators and TANDA Ventures founders, Taz Zammit & Alessia Allfree . Their inspiring journey has led them to become Australia’s most celebrated Lesbian couple. They turned their lockdown account into a large social media account with a deeply engaged community. With over a million followers, they have become influential voices within the LGBTQ+ community and in this episode, offer insights into content creation dynamics, community building, mone...

May 08, 202423 minEp. 177

What Does the TikTok Ban Really Mean?

In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding to the potential ban and explores strategies for the diversification of content. What We Discuss: TikTok Ban : We dis...

May 01, 202428 minEp. 176

The Evolution of Beauty Marketing: Transparency, Trips & TikTok

Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emphasizing the significance of community management and the impact of influencer marketing within today's beauty lands...

Apr 24, 202417 minEp. 175
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