Questions covered in this episode: 1:13 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:01 What are your roles in Zendesk? 5:13 Can you talk about what Zendesk is actually doing with AI? 11:30 Can you talk about in more depth was that you have a special emphasis on developing product marketing talent? 13:48 Do you have any frameworks? 15:31 How does product marketing integrate with the PM team? 17:56 How do you ...
Jun 18, 2024•33 min•Ep. 64
Questions covered in this episode: 01:10 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:48 How is your role like as a Senior Vice President, Product & Solutions Marketing at Automation Anywhere? 07:55 Do you have any tips for people that are building their analyst relations program or just getting into it for that first tim...
Jun 11, 2024•43 min•Ep. 63
Questions covered in this episode: 01:24 To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 04:51 How is your role like at Strava? 08:06 How do you approach your passion for Product Marketing storytelling? 16:23 What's the best way to prepare for a product marketing interview at a big tech company? What resources would you recommend t...
Jun 04, 2024•39 min•Ep. 62
Questions covered in this episode: 01:13 Opening Question: To start, can you take us back to a moment in your career or life where you had to step outside of your comfort zone? 04:33 What is your role at Costanoa Ventures? 07:18 Your job takes you on a lot of international travel - do you notice any differences in product marketing in different regions? 08:52 How was it meeting the king of Norway? 11:41 Can you share more about your book, and how you came up with this? 17:01 How do companies lik...
May 28, 2024•38 min•Ep. 61
Questions covered in this episode: 01:14 Opening Question: Can you take us back to a moment in your career or life where you had to step outside of your comfort zone? What was the experience like, and how did it contribute to your personal or professional growth? 06:57 What is your role like as a Head of Product Marketing at Coda? 13:21 How do you achieve work/life balance? 26:41 How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)? 27:44 What ...
May 21, 2024•35 min•Ep. 60
Questions covered in this episode: 1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 5:36 What are your roles in Bill? 9:02 Can you tell me a little bit about how you work together? 10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had? 15:43 How product marketing can get a seat at the table earlier in product de...
May 14, 2024•42 min•Ep. 59
Questions covered in this episode: 1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:57 What is your role like as a VP of PMM at Pinterest? 8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there? 13:44 For inbound marketing in particular, what's your approach to take all of those components to impac...
May 07, 2024•42 min•Ep. 58
Questions covered in this episode: 0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:40 What is your role like as a VP of PMM at Verkada? 6:58 What is the profile of a really successful product marketer that you look for? 10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company? 15:53 As you grow, how are you thinking about that team st...
Apr 30, 2024•35 min•Ep. 57
Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach? 14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about? 22:55 How should the approach dif...
Apr 23, 2024•47 min•Ep. 56
Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that? 12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 15:0...
Apr 16, 2024•31 min•Ep. 55
Questions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’? 25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing thi...
Apr 09, 2024•42 min•Ep. 54
Questions covered in this episode: 1:26 Opening Question (Can you share a time when you failed at something and learned?) 5:16 What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting? 13:35 What is the way that you bring voice of customer to life at the organizations that you work for? 16:21: What kind of impact does having a strong woman leader as CE...
Jun 20, 2023•36 min•Ep. 53
Questions covered in this episode: 2:01 Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like? 12:18 Can you share a little bit more about how you build high performing teams? 16:46: How do you hire great PMM talent? 20:51: What tools should product marketing use to relay customer...
Jun 13, 2023•29 min•Ep. 52
Questions covered in this episode: 1:52 Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to share about what you've learned about your first year as a working mom? 21:07: Do you have a messaging template that you like to use? 24:03 How do you, and at what stages do you test your messaging? 26:50 How...
Jun 06, 2023•34 min•Ep. 51
Questions covered in this episode: 2:02 Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from conception to launch of a product? 17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product? 20:30 Do you see that custo...
May 30, 2023•47 min•Ep. 50
Questions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first product marketing hire? 12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you? 14:16 - What are you doing in the first 90 days to try to make a...
May 23, 2023•34 min•Ep. 49
Questions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27 Can you give a few examples of how you've used data to influence future product development? 12:04 Messaging and positioning - how has customization become such an integral part of your career? 14:25 Do you have automatic settings for a lot of these things or is it som...
May 16, 2023•32 min•Ep. 48
Questions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?) 5:18 What is your role like as a VP of Product and Industry Marketing at Jasper? 9:15 Is GenAI a huge product marketing fit already? 13:01 How do you think GenAI will change what product marketing does? 18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot? 21:32 How did you make the jump from Director of PMM to...
May 09, 2023•41 min•Ep. 47
Questions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:14 - What is your role like as a Director of Product Marketing at Indeed? 6:44 - How can Indeed help a candidate stand out while looking for jobs? 9:52 - Understanding of the cover letter. 11:27 - How do you approach building and scaling the PMM team? 15:38 - How do you manage parenthood and a full-time job? 22:24 - How do you get buy-in when creating a VOC pro...
May 02, 2023•35 min•Ep. 46
1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12:39 What are some of the top methods that you have for conducting effective competitive research 16:27 What are some of the best practices when you're implementing a price increase rollout? 20:32 How can pro...
Apr 25, 2023•32 min•Ep. 45
Questions covered in this episode: 00:34 Opening Question (What inspires you?) 1:20 What is your role like? 3:12 How did you become a PMM? 6:21 What are your thoughts on quiet quitting? 12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you learn that actually helped you become a manager? 19:46 What do you look for in recruiting? 24:55 Do you have anything tactical that you do to help you hire someone? 28:01 What about team development either as a w...
Apr 18, 2023•41 min•Ep. 44
Questions covered in this episode: 1:28 Opening Question 4:51 What is PMM and your role like as a Sr. Director at Twilio? 7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like? 9:27 Myth busters of PMM 12:39 What are some of the top methods that you have for conducting effective competitive research 14:41 How do you present market and buyer insights to product before the product development stage? 19:03 How do you deline...
Apr 11, 2023•35 min•Ep. 43
“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of PMM. Desiree is a “get things done” type leader who values building strong, long lasting relationships and trust amongst her team. In this interview Desiree shares her thoughts on domain expertise - and ho...
Oct 25, 2022•34 min•Ep. 42
“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product marketing space. Tune in to hear some amazing tips on how to prepare for a PMM interview and break into the industry. You’ll also hear Vidya advocate for the benefit of becoming confident in owning yo...
Oct 18, 2022•36 min•Ep. 41
“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messaging & Product Launches. Tune in to hear Julia’s perspective on how to test your messaging, balance the art and the science at play, and utilize a tiering system to help distinguish between different ty...
Oct 11, 2022•34 min•Ep. 40
In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine was a vital part of, and the difference between messaging, positioning, and copywriting. This is one of Jasmine’s specialties, as she’s had experience both establishing and re-establishing these assets at ...
Oct 04, 2022•33 min•Ep. 39
“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the conversation around the ideal quantities for B2C marketers to have, the role that brand plays in product marketing and what that partnership looks like, as well as what your 30/60/90 entails at a new org. Ano...
Sep 27, 2022•28 min•Ep. 38
“The messaging framework always starts with understanding: Who is it that we’re targeting? What is it that they care about? What are the key messages that are going to resonate with that audience?” - Priya Gill In this week’s episode Mary and Priya are doing a deep dive on messaging. Join the conversation as they discuss Priya’s transition into product marketing, how she’s learned to be more strategic vs. tactical, and the core areas to focus on when creating impactful messaging. Priya also shar...
Sep 20, 2022•36 min•Ep. 37
“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes to avoid, making decisions around channels and metrics, and how product strategy paves the way for great launches. Check out Victoria's AMAs on Sharebird . Connect with Victoria on LinkedIn . Questions covere...
Sep 13, 2022•31 min•Ep. 36
“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the audiences they serve, and the importance of bringing your whole self to work and embracing the broad experience and unique perspectives that each team member and customer brings to the table. In addition to a ...
Sep 06, 2022•36 min•Ep. 35
