Guest Speaking for Business Growth

Host Jennifer Henczel sits down with Speaking Coach Bri Williams to chat about how experts can get booked for more speaking gigs

Speaking Strategist, Bri Williams, helps expert entrepreneurs launch speaking businesses, become paid speakers, and market their offers from dream stages. After nearly 20 years in talent development, she began her paid speaking career utilizing her learning and coaching experience to speak on diversity, leadership, and women’s development through speaking confidence and executive presence.

Find out about:

• What sort of speaking had has the biggest impact on your business growth?
• What should experts focus on when they do have the opportunity to speak?
• Stories are a huge part of connecting with your audience and landing more opportunities.

Strategies for Securing Paid Speaking Gigs:

1. 1.Know What You Want (So You Know How To Get It)
2. Ask For What You Want
3. Focus on What Your Audience Wants (the sales will come)

Episode Highlights

• Distinguishing between using speaking as a marketing tool and seeking paid speaking opportunities.
• Utilizing speaker associations as valuable resources for networking and discovering speaking engagements.
• The influential role of referrals within the speaking industry.
• Harnessing the power of storytelling to captivate and land speaking opportunities.
• Tailoring messaging to resonate with target audiences for successful speaking engagements.
• Utilizing feedback to shape speaking topics based on audience preferences.
• Unveiling the significance of well-crafted pitch kits for speaking applications.
• Essential components of a pitch kit: attention-grabbing hook, concise bio, professional headshots, suggested interview questions.
• Adapting pitch kit content to align with the podcast or event’s theme for greater impact.
• The art of conveying impactful information concisely while optimizing engagement.

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