Episode 53 - Balancing Business Leadership with Family Relationships Summary In this episode of "Women Choosing Growth," Tina Moser sits down with Ruth Velez, a seasoned entrepreneur who shares her experiences navigating the complexities of having family members as employees. Ruth recounts the challenging situations she faced, from losing a major contract and dealing with the fallout of COVID-19 to addressing inappropriate behavior and navigating blurred lines between family and business roles. ...
Jul 22, 2024•43 min•Ep. 53
Episode 52 - Empowering Business Growth Through Smart Investments Summary In this episode, Tina Sue dives into the world of investments with Trixy Castro, a seasoned investor with experience in over 50 investments. Trixy shares invaluable insights on the nuances of business investments, from understanding the real needs of your business to choosing the right type of investor. The conversation covers the importance of identifying synergies, the critical role of people in business success, and the...
Jul 15, 2024•49 min•Ep. 52
Episode 51 – Beyond Balance Sheets: The Key to Business Strength Summary: Our very own host of Women Choosing Growth was a guest expert on The Exit. A podcast brought to you by Flippa, Because we love The Exit and because this episode was so powerful we wanted to share it with our own listeners as well. In Beyond Balance Sheets Tina Sue shares her remarkable journey in entrepreneurship. Starting with a leap of faith and learning to "build the parachute on the way down," Tina now owns multiple bu...
Jul 08, 2024•35 min•Ep. 51
Episode 50 - Celebrating Our 1 Year Anniversary and 50th Episode! Summary In this landmark 50th episode of "Women Choosing Growth," host Tina Sue celebrates the podcast's first anniversary and reflects on the journey so far. Tina highlights the significance of reaching this milestone, emphasizing the dedication and passion required to sustain and grow a podcast. She shares compelling statistics on podcast longevity and discusses how Women Choosing Growth stands out by consistently providing valu...
Jul 01, 2024•25 min•Ep. 50
Episode 49 - Tina Sue | The Parallels Between Leading your Team and Parenting Summary In this down to earth episode of "Women Choosing Growth," host Tina Sue reminds us all of the striking similarities between leading a business team and raising a family. Drawing from her recent vacation experiences with her children, Tina emphasizes how the skills honed in parenting can be directly applied to effective business leadership. She discusses key parallels such as vision and goal-setting, patience, i...
Jun 25, 2024•33 min•Ep. 49
Episode 48 – Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign Summary: In this episode of the Women Choosing Growth podcast, Episode 48 titled "Fixing Your Flop: 5 Ways to Course Correct a Failing Marketing Campaign, " Tina Moser interviews Victoria Hajjar, a marketing expert, who shares insights on the pitfalls and solutions in social media marketing campaigns. Victoria highlights the common issue of attracting followers who do not convert into buyers and emphasizes the i...
Jun 17, 2024•55 min•Ep. 48
Episode 47 – Why USPs (Unique Selling Propositions) Don’t Work! Summary: In the engaging episode "Why USPs Don’t Work" of the Women Choosing Growth podcast, Tina Moser and Chantal Cornelius explore the impact of emotional marketing and how tapping into clients' emotions can transform your business. Chantal highlights the importance of understanding the specific feelings clients associate with your service. She shares a key moment when she discovered her clients valued "certainty" over "growth," ...
Jun 10, 2024•47 min•Ep. 47
Episode 46 – 5 Steps to Master Lead Generation Summary: In this episode of the Women Choosing Growth podcast titled "5 Steps to Master Lead Generation Dynamics," join us as we dive into the intricacies of lead generation with Tina Moser and Karlyn Ankrom as they engage in a dynamic conversation. Together, they unveil a roadmap to attract high-quality leads in today's ever-evolving digital landscape. Karlyn's expertise blends seamlessly with Tina's seasoned perspective, offering practical strateg...
Jun 03, 2024•51 min•Ep. 46
Episode 45 – Taking Your Product Business to $50 Million Summary: In this engaging episode of the Women Choosing Growth podcast titled "Taking Your Product Business to $50 Million," hosted by Tina Sue and featuring guest speaker Marnie Rabinovitch Consky, founder and CEO of Thigh Society, listeners gain deep insights into the essential strategies for managing a successful product-based business. Marnie shares her remarkable entrepreneurial journey and emphasizes the importance of understanding y...
May 27, 2024•51 min•Ep. 45
Episode 44 – Unlock the Secrets to Genuine Networking Summary: In this dynamic episode of the Women Choosing Growth podcast titled "Unlock the Secrets to Genuine Networking," hosted by Tina Moser and featuring guest speaker Sarah Gemmell, listeners are offered an in-depth exploration of strategic networking and referral generation. Known as the Queen of Networking, Sarah shares her unique journey from a psychology and counseling background to becoming a successful entrepreneur, leveraging networ...
May 21, 2024•57 min•Ep. 44
Episode 43 – Jen Cochrane | Is it Time to Spend Money? Summary: In this enlightening episode of the Women Choosing Growth podcast titled "Is it Time to Spend Money?" hosted by Tina Sue and featuring guest speaker Jen Cochrane, co-founder and CEO of Gifted Travel Network, listeners are treated to a deep dive into the intricacies of strategic decision-making in business. Drawing from her extensive experience transitioning from a corporate executive to a leading figure in the travel industry, Jen s...
May 13, 2024•39 min•Ep. 43
Summary: In a riveting exchange on the Women Choosing Growth Podcast, Tina Sue engages in a transformative conversation with Kortney Murray, CEO and founder of Coastal Kapital. Through Kortney's captivating narrative, listeners are invited into the world of finance, where her journey from fashion enthusiast to finance maven serves as a beacon of inspiration. With anecdotes ranging from shop class mishaps to navigating the intricacies of heavy equipment sales and mortgages, Kortney's story unders...
May 06, 2024•36 min•Ep. 42
In this episode of Women Choosing Growth Podcast Tina Sue hosts a meaningful discussion with Allison Lacoursiere, a renowned professional coach specializing in leadership and worthiness, who dives into the multifaceted aspects of self-worth and its implications for personal and professional success. Throughout the discussion, Allison intricately unpacks the four crucial steps towards achieving self-empowerment: knowing oneself, accepting oneself, honoring oneself, and loving oneself. Each step i...
Apr 29, 2024•47 min•Ep. 41
Summary: In this episode of Women Choosing Growth Podcast, Tina Sue hosts a compelling discussion with Heather Cox, co-founder of Certify My Company, on the pivotal topic of diversifying revenue streams through business certifications. Cox shares invaluable insights into the significance of certifications in supplier diversity programs, emphasizing their role in establishing credibility and trust. She highlights that certifications go beyond mere titles, serving as essential tools for accessing ...
Mar 25, 2024•36 min•Ep. 40
Summary: In this episode of Women Choosing Growth, hosted by Tina Sue, dives into the differences between growth mode and scaling mode for businesses. Tina emphasizes the importance of understanding when to adopt each approach and highlights the key components of each. Growth mode involves linear expansion by replicating existing business models, with resources allocated towards sales, market share, and increasing productivity or service delivery. On the other hand, scaling mode focuses on lever...
Mar 19, 2024•24 min•Ep. 39
Join Tina Sue as she embarks on an enlightening dialogue with Amanda Edgar, exploring the path of entrepreneurship and the alchemy of turning personal tales into published treasures. This engaging exchange delves into the challenges entrepreneurs face in narrative sharing, interwoven with Amanda's remarkable journey from actress to academic to author. Through Amanda's venture, Page and Podium Press, she illuminates the obstacles of fear and perceived expertise hindering storytelling endeavors. T...
Mar 11, 2024•44 min•Ep. 38
In this episode of Women Choosing Growth, join host Tina Sue as she engages in an enlightening conversation with Leslie Thornton, the founder of a company specializing in hypnosis for permanent weight loss. Leslie shares her expertise on emotional mastery and hypnosis, revealing her passion for empowering health-conscious professional women to live extraordinary lives. Drawing from her personal journey and professional experience, Leslie delves into the transformative power of the unconscious mi...
Mar 05, 2024•40 min•Ep. 37
Join host Tina Sue on a transformative journey as she delves deep into the world of entrepreneurship with the remarkable Julie Ellis. In a riveting episode of the Women Choosing Growth podcast, Julie Ellis, a trailblazing entrepreneur, unveils the blueprint to conquering your loftiest aspirations. Prepare to be inspired as Julie shares the highs and lows of her entrepreneurial voyage, pulling back the curtain on the gritty realities of building and selling a company. Through tales of triumph and...
Feb 27, 2024•49 min•Ep. 36
In this episode of the Women Choosing Growth Podcast, Tina Sue sits down with Renée Warren, an award-winning entrepreneur, inspirational speaker, author, and founder of “We Wild Women”, which helps entrepreneurs get the media coverage of their dreams. Renée, who grew her globally recognized PR agency while raising a family, shares insights from her remarkable entrepreneurial journey. During the conversation, Renée opens up about her approach to PR, drawing from over 25 years of experience runnin...
Feb 20, 2024•47 min•Ep. 35
In this episode of the Women Choosing Growth Podcast, Tina Sue engages in a compelling conversation with Elyse Archer, the visionary behind the Superhuman Selling and She Sells movements. As the founder of these empowering initiatives, Elyse guides entrepreneurs and sales professionals to redefine their approach to selling, skyrocket their income, and experience transformative leaps in various aspects of their lives. Renowned as an international keynote speaker, Elyse also hosts She Sells Radio,...
Feb 13, 2024•44 min•Ep. 34
On today's episode of Women Choosing Growth Podcast, Tina Sue introduces a comprehensive six-step strategy for goal achievement. Emphasizing the universal applicability of these steps for both personal and professional objectives, Tina stresses the importance of clear goal setting and strategic planning. She begins by underlining the crucial, often overlooked first step: vision planning. This entails a deep, visionary exercise, urging you to envision their future far beyond mere financial target...
Feb 06, 2024•21 min•Ep. 33
On today's episode of Women Choosing Growth Podcast, Tina Sue is joined by marketing consultant and strategist Sarah Noel Block to explore effective strategies for amplifying content marketing efforts. Sarah emphasizes the importance of understanding your ideal customer as the foundation of any marketing strategy. She shares valuable insights for small business owners and marketing teams, focusing on how to achieve significant marketing results without expanding staff. Drawing from her experienc...
Jan 23, 2024•39 min•Ep. 32
On today's episode of Women Choosing Growth Podcast, Tina Sue is joined by Mara Smith, a former attorney turned entrepreneur and the founder of Inspiro Tequila. Mara shares her transition from a potential Supreme Court justice to a tequila brand creator. The pivot came during her pregnancy with twins, leading her to step back from her corporate career and eventually venture into the spirits industry. Her journey was driven by a desire to create a clean, gluten-free tequila, catering to women who...
Jan 16, 2024•41 min•Ep. 31
In this episode of the Women Choosing Growth Podcast, Tina Sue sits down with Kelsey Aida, an incredible transformation facilitator, author, and coach, to delve into the journey of overcoming deep depression and emerging as a manifesting maven. During the conversation, Kelsey shares her personal story, revealing how a perfect storm of events in her teens led to a debilitating depression, shattering her dreams of becoming a professional ballerina. She vividly describes the emotional turmoil, slip...
Jan 09, 2024•39 min•Ep. 30
Are you someone who wants to experience massive breakthroughs and transformations not only in your business but also in your personal life, in who you are? On this insightful episode of the Women Choosing Growth Podcast, Tina Sue engages in a compelling conversation with the remarkable Tatiana Amico, a best-selling author, podcast host, and mother of three. With a decade of coaching experience and multiple successful businesses under her belt, Tatiana specializes in empowering women serving othe...
Jan 02, 2024•51 min•Ep. 29
Resilience is not an innate character trait. Whether you're a leader, an entrepreneur, a mother, just a human being, you need to implement a strategy that builds and nurtures resilience; you need a resilience plan. On today's episode of Women Choosing Growth Podcast, Tina Sue interviews Dr. Marie-Helene Pelletier, an award-winning mental health expert with a Ph.D. and an MBA, and 20 years of experience in clinical and workplace psychology. During the episode, Dr. M.H. Pelletier shares practical ...
Dec 19, 2023•50 min•Ep. 28
In a world where every entrepreneur dreams of scaling their business and achieving sustainable growth, navigating the intricacies of sales strategies can often feel like deciphering a complex puzzle. In this episode of the Women Choosing Growth podcast, Tina Sue concludes her four-part series on sales strategies, delving into the crucial topic of scaling and sustaining growth plans. She shares an array of invaluable strategies, from scaling sales operations and leveraging customer feedback for p...
Dec 12, 2023•21 min•Ep. 27
How do you create a sales pitch that makes people want to buy? It's a question nearly every entrepreneur has asked, and in this week's episode of the Women Choosing Growth podcast, Tina provides answers. Welcome to the Sales Strategies for Growth series, week three! Tina discusses the importance of understanding your product's unique value and addressing customer pain points. She highlights that a sales pitch is not just about introducing a product or service, but about resolving a customer's sp...
Dec 05, 2023•34 min•Ep. 26
It's a powerful question that every entrepreneur must consider: What makes your product or service the preferred choice for customers? In this episode of the Women Choosing Growth podcast, Tina Sue continues her series on sales strategies. Tina discusses the importance of using diverse sales channels in the digital era, highlighting the need for both online presence and offline channels like physical stores, depending on the business type. She stresses understanding the target audience, using an...
Nov 28, 2023•26 min•Ep. 25
Ever wondered why customers should choose your product or service over others in a competitive market? Join Tina Sue in this Women Choosing Growth podcast episode as she unravels the secrets to standing out and thriving in the world of sales. In this episode, Tina Sue kicks off a four-week series on sales, focusing on building a strong sales foundation. She emphasizes the importance of understanding the difference between sales and revenue, clarifying that sales specifically refer to the money c...
Nov 21, 2023•29 min•Ep. 24
