Wizards of Ecom - podcast cover

Wizards of Ecom

Carlos Alvarezwww.wizardsofecom.com
Welcome to the Wizards of Ecom podcast. The official podcast of the Wizards of Ecom and the Wizards of Amazon Meetup group. The goal of this podcast can be summed up simply: #SelllersHelpingSellers . While the slant is heavily towards Amazon FBA and Private Label, the podcast shares actionable tips and tactics for all areas of online selling.
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Episodes

#347-YouTube for Amazon Sellers: Untapped Goldmine or Digital Dead End?

In this podcast episode featuring Samer Itani, a YouTube and social media expert, with well over a decade of experience in social media & studying human behavior, he has unlocked the secrets to online success by converting viewers to leads. The focus of the podcast is on leveraging YouTube to benefit your brand. Samer shares a wealth of invaluable insights for Amazon sellers looking to enhance their YouTube content strategy. From practical tips to strategic advice, listeners can expect a tre...

Nov 06, 202338 min

#346-How to 10x Your Content Marketing with AI in 20 Minutes (3 Steps)

In this episode, I had the pleasure of hosting a content marketing expert, Jason Fleagle, who shared invaluable insights on how to 10x your content marketing efforts using AI in just 20 minutes, following a simple 3-step strategy. Jason Fleagle, a content marketing professional with a track record of using AI to boost content productivity and effectiveness. Jason summarizes the episode, highlighting the potential for massive content marketing improvement with AI. Encourage everyone to take immed...

Oct 30, 202348 min

#343-Self-Manufacturing & Product Sourcing in the USA

In this podcast episode, I had the honor to have as guest David Schomer of Firing The Man Podcast, an expert in self-manufacturing and product sourcing in the United States. The conversation delves into various aspects of the topic, shedding light on the benefits and challenges of starting self-manufacturing, as well as the advantages of sourcing products locally. David emphasizes the benefits of sourcing products locally or within the USA, such as supporting domestic industries, reducing shippi...

Oct 23, 202357 min

#342-How to Launch Your Next Product On Kickstarter

In this episode, we have Vance Lee, Ecom entrepreneur with 13 years background as a brand growth and marketing strategist. He has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time. With his expertise, he shares his insights and guides us through the process of launching a p...

Oct 16, 202354 min

#341-The Entrepreneur's Odyssey Thriving Through Business Evolution

In this podcast episode, we have the honor to have as guest, second-timer guest, Yoni Kozminski. Yoni is the Founding Partner at SouthCol and he is also the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. That being said, Yoni is the perfect guest to have...

Oct 11, 202345 min

#340-Accelerate Your Ecommerce Success Leveraging Ai with Manuel Suarez

In this episode, we have a very special guest, a mentor and friend, Manuel Suarez, an expert in this area of e-commerce to delve into the topic of using AI to accelerate success in the e-commerce industry. Manuel shares very valuable insights and experiences in leveraging AI to enhance various aspects of e-commerce from avatar, to creating content, to finding your audience. Manuel emphasizes the importance of AI in data analysis by utilizing AI-driven tools, market trends and even competitor ana...

Oct 09, 202338 min

#339-SOP Mastery A Must-Listen Episode

In this episode, we are joined by Layla Pomper, an expert in SOP. Layla is the Creator and CEO at ProcessDriven where she helps small teams turn chaos into process. Since 2018, Layla has been combining software, operations, and storytelling to guide 1,600+ teams to “Enjoy the Process!” while building a scalable foundation of business systems. The episode begins with Layla explaining the meaning of SOP and the processes. Layla dives into components, effectiveness and complexity of SOPs and using ...

Oct 04, 202333 min

#338-How to grow an E-commerce brand to 10K/Month and Beyond with Google SEO in 2023

Freddie is an ecommerce lover with over a decade of experience focusing on growing brands with SEO and international ecommerce expansion. Freddie grew the SEO function in-house at Amara to over £10m in annual revenue, leading strategy and execution across all elements of SEO. Additionally, he led the brand's international growth efforts, scaling them to over 65% of Amara's revenue - across 8 international sites. While now consulting for brands wanting to grow with SEO, he's also started his own ...

Oct 02, 202341 min

#337-Think Like a Pro: Crafting the Perfect Product Research Mindset with Anthony Cofrancesco & Noemi Bolojan

In this episode, we have Anthony Cofrancesco is the Director of Business Development at Data Dive, the previous owner of Virtuous Graphics, a marketing agency offering copywriting, graphic design, photography, and videography to Amazon sellers to help us in this discussion as he shares insights on how to develop a pro mindset for crafting the perfect product research approach. Anthony begins by emphasizing the importance of curiosity and open-mindedness when conducting product research. He sugge...

Sep 27, 202356 min

#336-What Should Amazon Sellers Really Consider When Choosing a 3PL Partner?

In this podcast episode, I have the honor to have Afolabi Oyerokun, 3rd timer in the show and co-founder of Honu Worldwide to discuss the factors that sellers should take into consideration when selecting a third-party logistics or 3PL partner. Afolabi, and experienced supply chain professional, provides valuable insights on what sellers should really consider during this crucial decision-making process. The discussion begins by highlighting the differences or types of 3PL and importance of unde...

Sep 25, 202342 min

#335-Monetize Your Truth The Authentic Approach to Online Earnings with Amanda Horvarth & Noemi Bolojan

In this podcast episode, our guest Amanda Horvarth, a successful content creator, YouTuber and coach shares her insights and strategies for earning money online in an authentic approach. Amanda emphasizes the importance of being genuine and authentic when building online presence to attract and engage an audience. Amanda begins by discussing the significance of identifying your passion, interest and niche. She suggests focusing on creating content that truly resonates with your audience and lear...

Sep 20, 202345 min

#334-Beyond the Glamour: The Hidden Struggles of Ecommerce Entrepreneurs

In this episode, we have a second-timer in the show, a good friend, best known as the founder of Beast Gear, Ben Leonard. Ben is a classic millennial entrepreneur, a successful one at that. And he is in to discuss the hidden struggles that exist beyond the glamorous facade of starting and running an online business. Our conversation delves into various struggles faced by e-commerce entrepreneurs, the hidden challenges and handling set-backs and failures. Aside from financial struggles, social an...

Sep 18, 202339 min

#333-Fueling E-Commerce Success The Art of Smart Financing with Nadav Gorlicki

In this podcast episode, we have the honor to have as guest Nadav Gorlicki, an expert in e-commerce success and financing. Nadav begins with the importance of smart financing in the world of e-commerce as not only about obtaining funds but also about utilizing those funds effectively to ensure the success of the business. Nadav emphasizes the need for entrepreneurs to understand the financial ecosystem of e-commerce including where financing is needed, cashflow, revenue, and where funds are depl...

Sep 13, 202327 min

#332-Short Form, Long Impact: BattlBox's YouTube Shorts Strategy and the Gradual Farewell to Paid Advertising

In this podcast episode, we have John Roman, the co-founder of BattlBox, delve into the topic of short-form content strategy as a brand in Youtube as well as the ongoing shift away from paid advertising. John begins by underlining the rise of short-form video content, known as YouTube shorts, which has gained immense popularity, especially among younger audiences who consume content in bite-sized formats. Moving on to paid advertising, John expresses his belief that the traditional paid advertis...

Sep 11, 20231 hr

#331-Beyond the Surface - Cracking the Code to Selecting Top-Notch Service Providers with Chris McCabe

In this podcast episode, Chris McCabe, Former Amazonian who helps sellers communicate with Amazon to protect (and save) their businesses, shares his insights on how to find the right and top-notch service providers to address account problems in Amazon. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restr...

Sep 06, 202345 min

#330-Launching a Print-On-Demand Business in 2023: The Shopify vs. Etsy Showdown

Join us in this exciting episode as we delve into the world of Print-on-Demand business, featuring our esteemed guest, Kerry Egeler who has sold over 20,000 t-shirts and apparel products, made shirts for celebrities, and started and grown multiple successful online businesses. If you ever considered venturing into the world of e-commerce and wanted to explore the Print-on-Demand industry, this is the perfect podcast for you to gain valuable insights and tips. Kerry brings a wealth of knowledge a...

Sep 04, 202356 min

#329-Top 3 Favorite Books and Why Mini Series - PART 7

A little background of why I like to feature this topic on this podcast. Books used to be my least favorite topic back in my childhood. But generally, I became fascinated as I grew older that there’s so many things you could pick up reading a book like learning from someone else’s mistakes and these books are actually shortcuts to learning things easier and faster to reach your goal. So, here is Part 7 of the mini series; Top 3 favorite books and why. This mini series is a collection of our gues...

Aug 30, 202316 min

#328-From 25% to 0%: The Power of the Right Tariff Code with Honu Worldwide

In this episode we have a second timer on the show, Afolabi Oyerokun, co-founder of Honu Worldwide, a global trade consulting firm. Afolabi discusses the importance of understanding and using the right tariff codes in international trade. Afolabi explains that tariff codes, numerical codes used to classify products for import and export purposes where codes identify specific category and product attributes that helps authorities determine appropriate duties and taxes. Afolabi also shares common ...

Aug 28, 20231 hr 35 min

#327-E-commerce Accounting Demystified: Expert Advice with Amanda Adams

In this podcast episode, our guest Amanda Adams, expert accountant and expert in e-commerce accounting, discussed the commonly misunderstood and often overlooked aspects of accounting in the e-commerce industry. She breaks down the key accounting concepts and provides helpful tips for e-commerce business owners to streamline their financial processes. Amanda begins by explaining the importance of separating personal and business expenses, emphasizing that accuracy and organization are crucial fo...

Aug 23, 202342 min

#326-Unlocking the Potential of Entrepreneurs: The Carbon6 Edge with Justin Cobb

In this episode, I had the honor to have Justin Cobb, the CEO and founder of Carbon6 to delve into the topic of unlocking the potential of entrepreneurs. Carbon6 having a vision to build a community to support e-commerce sellers, removing the barriers to selling online, Justin shares his insights and experiences in the world on entrepreneurship and maximizing success. You’ll be inspired by how Justin established Carbon6 and its belief including their strengths, weaknesses and passion as the key ...

Aug 21, 202352 min

#325-From Startup to Market Dominance: Unleashing Success with Giovanni Dominguez Of Water Buffalo

In this episode, we invited Giovanni Dominguez, an experienced entrepreneur with a strong background in the E-commerce industry, boasting six years of valuable expertise, a proud Co-founder of an innovative brand called Water Buffalo, specializing in Sports & Outdoors products that have successfully established a reputable presence in the market. Giovanni discusses the secrets behind unleashing success from startup to market dominance. Our conversation begins with Giovanni sharing his person...

Aug 16, 202334 min

#324-Freight Forwarding Secrets for Amazon Sellers: Unicargo's Founder Spills the Beans

In this episode, we have the honor to have as guest, Refael Elbaz, Founder of Unicargo, freight forwarding company where he spills the beans on how to navigate the complex world of freight forwarding when selling in Amazon. Refael begins with explaining the importance of understanding the logistics of freight forwarding when selling on Amazon. He highlights the key factors sellers should consider. The importance of being well-informed about these aspects is crucial in ensuring smooth shipping op...

Aug 14, 20231 hr 3 min

#323-Affiliate Marketing Demystified: An Expert's Perspective with Greg Potapenko

In this episode of Wizards of E-com podcast, I have the honor to interview Greg Potapenko, an expert Affiliate marketer and E=comm brand founder, to demystify the topic and provide insights into its workings. Greg begins by explaining that affiliate marketing essentially involves promoting other people’s products or services and earning for resulting sales and leads in different kinds or processes of marketing. Greg also shared elaborate processes of different kinds of affiliate marketing and ot...

Aug 09, 202349 min

#322-Unleash the Power of Influencers: Scale Your Amazon Brand on a Shoestring Budget with JoinBrands

In this episode with Ian Sells, a serial entrepreneur who founded MillionDollarSellers.com (MDS), an elite Amazon community with over 600+ top sellers representing over $7 billion in 2022 Amazon sales. Most recently he co-founded JoinBrands.com, a marketplace for brands and content creators to connect, create content and promote products on TikTok, Instagram and Youtube.He shares valuable insights and strategies for unleashing the power of influencers to propel the growth of Amazon brands on sho...

Aug 07, 202352 min

#321-Going Global with Amazon: Unlocking New Markets for Success with Michael Yanez

In this episode, our guest Michael Yanez, a veteran of the Omni-Channel and is currently a consultant for Amazon agencies, shares valuable insights on how to go global with the platform and unlock new markets for success. He emphasizes the immense potential of expanding into international markets and provides practical strategies to get ready and accomplish this feat. Michael begins with explaining what AmazonGlobal is to expect in pursuing the expansion. He emphasizes that a crucial aspect of g...

Aug 02, 202330 min

#320-Make Money Doing Product Reviews in the Amazon Influencer Program with Deanne Gustafson

In this episode, Deanne Gustafson joins as a guest to discuss an interesting topic: Making money through product reviews in Amazon Influencer Program. Deanne is a former TV news reporter/anchor who now works full-time from home doing product review videos on Amazon as part of their influencer program. Deanne also works with brands and businesses as on-camera talent to create UGC content, reels, scripted content and is a live shopping host. Deanne started with the basics such as who can be in the...

Jul 31, 20231 hr 3 min

#319-From Dream to Reality - Launching Your Private Label Brand in 2023 - Expert Tips

This episode is a compilation of expert’s advice from our previous guests about launching your private label and they have provided valuable insight for those looking to enter the market this 2023. So sit back, relax and enjoy. In This Episode: [00:40] Word of advice from previous guests. [03:05] Common mistakes of a newbie. [05:05] What you wish when you were starting. [06:45] Things that are harder than you thought. [07:50] Learning from failure. [10:23] What newbies should know. [12:05] Intel...

Jul 26, 202320 min

#318-TOS Compliant Creative Upselling to Amazon Customers Based on Past Purchases with Usko

In this episode, our guest Juha Mikkola of Usko talks about a fascinating topic: Usko App, a promising and intriguing platform, a TOS compliant creative upselling to Amazon customers based on their past purchases. Juha began by explaining how Usko App stemmed to this from a goal to leverage customer data to maximize sales. Recognizing that Amazon’s TOS often limits sellers’ ability to directly upsell to customers, Usko is a solution to solve this problem. Juha delves into the unique features of ...

Jul 24, 202337 min

#317-Beyond PPC: Elevate Your Amazon Game with SEO Strategies with Michael Erickson Facchin [The PPC Den Podcast]

In this episode, the host of The PPC Den, Michael Erickson Facchin and I delve into the topic of elevating Amazon game with SEO strategies, focusing on the importance of going beyond PPC advertising. The episode begins with a brief introduction to the concept of PPC and the difference of keyword search in SEO and PPC. The conversation then delves into various SEO scenarios, techniques and best practices specific to Amazon. I outlined the importance of conducting thorough keyword research to opti...

Jul 19, 202358 min

#316-How to Stop Most Amazon Returns & Negative Reviews Dead in their Tracks

In this episode, Joe Abitbol discusses effective strategies to prevent Amazon returns and negative reviews. Stop costly negative reviews,crisis prevention, dealing with the negative impact of bad reviews are few of the important things Joe tackles and highlights what his platform does. We discussed deeply into the integration process of the platform to other sites other than Amazon and how Onsite Support deals with reducing returns and creating satisfied loyal customers by troubleshooting produc...

Jul 17, 202335 min
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