Galyna Parker is one of the founding members of the Wizards of Amazon Meetup group! She has been in e-Commerce for over 10 years and she recently started selling white label products without the hassle of finding her own manufacturers. Listen in as she shares how she got started in e-Commerce, what prompted her to look into vendors rather than manufacturers, and how that has translated into creating her own specially branded products. It all started when Galyna sought to have her own specialized...
Feb 24, 2020•25 min
Despite having an interesting introduction to online selling through Amazon, Vladi Gordon learned the ropes quickly and realized there was a huge gap in seller support tools. Vladi started his online selling business with a unicorn of ideas that just happened to work due to timing and strategic placement. It was only after he started to expand that he realized the amount of work that goes into having an online business. It wasn’t until Vladi started realizing how many hidden fees there were whil...
Feb 17, 2020•37 min
The most money you’ll make in your business, is when you sell your business. At least if you set yourself up for success from the beginning. Salvador “Sal” Vassallo has been working with online businesses as a mergers and acquisitions expert helping them to buy and sell with peak profit in mind. Listen in as he shares his tips for building your business for sale from the beginning, how to create the most value for your business, and when you should contemplate selling. Sal is a consummate entrep...
Feb 10, 2020•41 min
If you aren’t your virtual assistant’s favorite client, you have a problem. Nathan Hirsch, co-founder of Freeeup, joins Carlos on the show to share why you need to outsource, and what you can do to keep your contractors happy. From the hiring process itself to what you can and should outsource, Nathan is a fount of knowledge and he’s sharing it all. Hiring is one of the most stressful practices in business. You spend all this time and energy trying to find the right person, get them trained, and...
Feb 05, 2020•36 min
Ever wondered how people create and use short text numbers for giveaways and opt-ins? The product I use is called SlickText. In the resources below you’ll see a direction to text Amazon to 69922. When you do that, a variety of resources are all sent to you automatically. There are so many ways you can use personalized numbers and text codes to help provide your customers with additional information and resources. I share several of the ways that I use SlickText in my business and why you should ...
Feb 03, 2020•26 min
Pinterest. Do you hear the word and think, “I’m not in the wedding, beauty, or home renovations space so it’s not for me?” Pinterest is for everyone! Joe Reichsfeld is on the podcast to share with you why you should be on optimizing your Pinterest account and traffic. Joe has been in the eCommerce space since 1999. He’s seen all of the changes and adapted to them and is still extremely relevant in today’s market. That is only possible by learning and harnessing the power of digital marketing. Li...
Jan 29, 2020•51 min
How do middle school football coaches become multi-six figure international Amazon sellers? Kevin Sanderson is known as a podcaster and wonderfully successful Amazon seller who has a passion for sharing his knowledge with others. He has featured several times in the Wizards of Amazon Meetup events and regularly attends events to provide insights on how to make your Amazon business wildly profitable. Kevin started his international selling in Canada. He has since branched out into countries all o...
Jan 27, 2020•47 min
Alex Jimenez has been traveling the world for more than a decade and has learned to do it in a carry-on. The tips and tricks she learned while spending a full decade doing non-stop travel led her to create the Travel Fashion Girl brand. She is now a huge influencer in the travel space and joins Carlos on the show to share the dos and donts of finding influencer partners for your brands. After spending 6-years in a corporate job she didn’t love, Alex decided to take a three-month sabbatical and t...
Jan 22, 2020•38 min
The other day I was scrolling along on Facebook and saw a post about creating multiple Amazon seller accounts. The person was looking to learn more information on how to get approved, so I responded with some advice. I very quickly realized that this is a question many people have and wanted to share my advice here as well. First, let me state that having multiple Amazon seller accounts is oftentimes unnecessary. Unless you have two completely different businesses with their own bank accounts, E...
Jan 20, 2020•31 min
You’ve heard about TikTok and you know that is the new social media platform for our youth, but did you know that businesses are creating huge reach campaigns by using it? Paulina Masson of Shopkeeper has been researching marketing tactics for TikTok and joins Carlos on the show to share her knowledge. You won’t want to miss her in-depth discussion on using the app, creating videos, and why you should jump in now as the platform grows. TikTok is not just for your children. Over 50 million TikTok...
Jan 15, 2020•35 min
How does copy impact your business? On the show is Michael Goris a Master Copywriter and font of copy knowledge to discuss why copy is important and how you should start implementing it in your business pages. You know you have to write product descriptions, you know you have to have your profiles completely filled out, you know that there are a lot of words to accompany your images, but Michael shares the best way to build your content vault. One of the fastest, and in many ways, the easiest wa...
Jan 13, 2020•40 min
What do you think when you hear the word “ads?” Do you break out in hives? Does it sound like someone speaking Greek? If so, then you need to listen in as Monica Louie shares her Facebook Ads 101 for Amazon sellers. She breaks everything down in easy to follow steps that are extremely actionable. Monica started her career in corporate America but after getting married and starting a family, she realized she wanted more control and flexibility in her work life. She started blogging and after succ...
Jan 08, 2020•47 min
As Amazon sellers, the tools we use to keep everything running are unbelievably important. I wanted to take a moment and share with you the most important tools in my stack. Without these tools and various ways that they integrate, being a successful Amazon seller would be much harder. First up is Helium 10 with Scribbles. This platform has everything you need to create, track, and streamline your Amazon selling experience. It’s basically like having a dedicated VA there to help you keep eyes on...
Jan 06, 2020•20 min
Creating and building a business is not for the faint of heart. Building up over 12 businesses to the tune of more than $20million per year in revenue is… well, it’s amazing! Properly using online marketplaces other than Amazon and eBay can mean a significant difference in your business revenue. Aleksejs Leal has spent the last several years finding ways to command alternative international marketplaces to sell his private label products and he’s ready to teach you how to do the same. Aleksejs s...
Dec 30, 2019•34 min
Creating a clear and instructive purchase agreement is the first step to building long lasting partnerships with your factories. A purchase agreement sets out the terms of your relationship so that nobody feels as if they’ve been taken advantage of if something goes wrong. Carlos shares the five must have pieces you need to create the perfect purchase agreement. First up, you need clear terminology. Make sure that you speak to everything you’re purchasing as clearly and concisely as possible. Fo...
Dec 23, 2019•40 min
Learn why building a brand is the most important part of selling in general, but especially when selling private label on Amazon. Here to discuss his branding philosophy is Jamie Mardis the founder and mastermind behind Koffee Kult. Jamie shares the inspiration behind the Koffee Kult brand, where he started, and why he’s never really considered stepping outside of coffee sales. Jamie has always been a lover and purveyor of good coffee. After moving to South Florida and realizing that the coffee ...
Dec 16, 2019•31 min
Imagine Carlos as a brand new business owner making his first trip to mainland China in the hopes of vetting factories for his new products. He’s planned out his days, made detailed itineraries, and knows exactly which factories he wants to visit each day. Then he arrives in China and on day one he only visits one factory. On day two he also only visits one factory. This continues until he begins to feel like the trip is a complete failure. Until on one of his trips, he learns a new way to condu...
Dec 09, 2019•19 min
One of the keys to explosive success in the Amazon space is creating compelling graphics to complement your on-point copy. But what if you’re not a graphic designer? Should you spend hundreds… thousands of dollars on graphic design tools and graphic designers? No! Here to discuss his innovative new graphic tool is Omar Farook, the founder of Glorify. I am in no way trying to ply you with tools and gimmicks designed to make your Amazon selling business “go big.” I intend to provide you with the s...
Dec 02, 2019•54 min
Ever heard of influencers? If you’ve been in the online space at all, you likely have, but did you know that there are influencers on apps like Meetup.com? Back up a step. In case you aren’t sure what Meetup.com is, it’s an app that allows people with various interests to connect and discuss those interests with others. There are countless groups devoted and dedicated to any number of topics, and they can be both local and global. What does that have to do with you? Carlos shares his tips and tr...
Nov 25, 2019•14 min
It’s time to discuss the elephant in the room. Business taxes… Learn all about what you should know and what you should be doing to prepare for properly filing your taxes. Carlos invited Yamaris Diaz, CPA to join him and share her knowledge about the things you need to do as a small business to set yourself up for tax success. Yamaris’s family came to the U.S. as an immigrant lottery winner. Listen in to hear how truly blessed she and her family have been during their immigration pursuits. She h...
Nov 18, 2019•37 min
Customer service should be the backbone of your business. If you take the time to properly address your buyer’s concerns, the return is amazing. Carlos shares with you his personal email templates for responding to customer service concerns and how he turned a customer complaint into a new revenue stream. How many times have you had someone indicate they received something other than what they ordered? Did they receive less than ordered? How did you feel when this happened? Carlos shares his ini...
Nov 11, 2019•19 min
Transitioning from wholesale to private label requires a new set of skills and considerations. Here to discuss his transition to private label is Ramon Gonzalez, a member of the Wizards of Amazon. Ramon started his sales journey as a rep selling distillation equipment for Captain Morgan rum. Due to the transient nature of the product, however, he decided to move into a more stable arena and found wholesales and wholesales online. Ramon has been dominating in wholesales for several years but rece...
Nov 04, 2019•25 min
Doing business with factories and distributors overseas can leave you feeling out of control and wary, or you can enter into new relationships with trust and agreement. Carlos shares why he doesn’t work with any new factory without first having them checked out by a third party inspection service. Back in the early days of his online selling career, Carlos found a product that had a huge return on investment. After seeing his success in selling on E-Bay, his friends and family came together to b...
Oct 28, 2019•23 min
This podcast is years in the making, but those years mean a more well-rounded host and a better understanding of the world of online selling. Carlos Alvarez has been building and growing his online selling business for over a decade and has a passion for sharing his earned knowledge with others. Listen in as he shares his vision of what you will learn from this podcast and how he intends to deliver his message. First, learn more about the Wizards of Amazon Meetup group that Carlos started just o...
Oct 28, 2019•21 min
