#206-Testing System Using Variable Ad Isolation to Rapidly Scale Your Sales with Will Perry

Wizards of Ecom

Jun 27, 2022•42 min

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Episode description

Third timer on the show, Will Perry has lots of reasons to come back and educate us all about scaling. This time around it’s testing to scale. It’s hard enough to manage to scale, so in this episode, he’ll walk us through the testing process in order to scale.

This might sound a lot to process in an episode and I’ll make sure Will is coming back for more.

In This Episode:

[00:50] Will Perry, 3rd time on the show.

[02:45] Testing for scale

[03:10] Testing according to Will & how to use it to scale.

[06:00] Optimizing winning ad.

[13:30] When to start creatives, step by step.

[19:20] Running a new ad and the cost you should allot.

[25:00] Other testing that involves 4 phases.

[27:30] Triggers.

[30:30] Building acquisition

[32:30] Understanding the funnel.