E15 // “Getting Kidnapped by Bob Dylan” Marissa DeVito, Branded Content at SoundCloud

Marissa DeVito, daughter of legendary producer and record executive Don DeVito (Bob Dylan, Billy Joel, Aerosmith), talks about the current state and future of the music industry, her days creating early digital and social marketing strategies at Universal Music Group for artists like Justin Bieber, working at Sony Music Studios with Green Day and Beyoncé, pioneering digital remixing with her former startup Umixit, and ridiculous stories of getting lost with Bob Dylan as a child, and well as her current role working with brands at SoundCloud.