Foot Locker: Ken Hicks
Feb 15, 2023•45 min•Ep. 72
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Episode description
When Ken Hicks became CEO of Foot Locker in 2009, the company didn't have a leg to stand on: the economy was in a recession, sales were down almost a billion dollars, and the brand was widely expected to collapse along with indoor shopping malls themselves. How Hicks used a commitment to better storytelling to help Foot Locker get back on the right foot.
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