Transcript -- Finding and Cultivating Major Donors

Transcript -- We've all read about them from venture philanthropists to reclusive millionaires but what really motivates major donors, and how can you harness their generosity for your good cause? Hear what leading strategic consultant Theresa Lloyd has to say on the subject. Here she talks about the factors that drive these individuals to share their wealth, making some telling comparisons between the UK and US experience of philanthropy. She explore what kind of causes major donors support, and why.