306: What Would Lu Do?: Part 3 – Ghosting: Fear of Making Mistakes

Today With LuAnn Nigara: Why do some clients disappear just when they seem ready to buy? In this episode of Window Treatments for Profit, we’re tackling a major reason why potential clients ghost: fear of making a big mistake. Even the most excited clients can hesitate if they feel uncertain, uneducated, or afraid of regret. As the expert in the room, it's your job to recognize and ease these fears so they feel confident moving forward. In this episode, you’ll learn: ✔️ The four ways fear of mistakes shows up—and how to spot it early. ✔️ How to bridge the knowledge gap so clients feel informed, not overwhelmed. ✔️ How to counteract financial hesitation and position the true value of custom window treatments. ✔️ The power of social proof, expert recommendations, and clear guarantees to eliminate client doubt. Stop losing clients to hesitation! Learn how to turn uncertainty into confidence and guide your clients toward a decision they’ll love. A Big THANK YOU to Today’s Podcast Sponsor: This episode is sponsored by Exciting Windows! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Join LuAnn University! Join us for our Pre-Conference Zoom on February 27th! Other Shows: WTFP #303: What Would Lu Do?: Here’s One Strategy to Overcome Client Ghosting WTFP #304: What Would Lu Do?: Part 2: Why Clients Ghost – Decision Fatigue WTFP #305: What Would Lu Do?: Ghosted After the Quote? The Pricing Conversation You’re Avoiding AWDB #485: Power Talk Friday: Claire Jefford: Rock the Consult AWDB #432: Power Talk Friday: LuAnn Nigara: Your Client Is Wrong, Now What?