Ep.26 – The Ben Franklin Effect
Jul 14, 2020•8 min
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Episode description
Episode Notes
Ben Franklin discovered that he was able to ingratiate himself to his most ardent enemies and critics by asking them to do him a favor. This outrageously counterintuitive strategy is the most famous example in our foray into the psychological minefield that is cognitive dissonance.
https://en.wikipedia.org/wiki/Ben_Franklin_effect
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