Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales - podcast cover

Why Your Podcast Isn't Growing: Principles On Content Marketing, Building an Audience & Online Coaching Sales

Get More Listenersgetmorelisteners.com
Are you finding it hard to grow fast even though you've been working long and consistently on your show? ‘Why Your Podcast Isn’t Growing’ helps topic-focused podcasters (coaches, business owners & experts) gain clarity on why your show isn't growing as fast as you'd like. Every Monday, Wednesday & Friday hosts Anthony & Taig, founders of GetMoreListeners.com, share growth-murdering mistakes podcasters often make that lead to slow and steady growth, and then share the changes you can make today to fast-track your growth. If you’re looking to gain 1000s of listeners who not only follow your show religiously but take the next step, whether that’s becoming a client, subscriber or just supporting the show… You need to know what steps are worth taking and which to ignore. Step 1: listen to #2: 7 Reasons Why Most Podcasts Struggle To Grow That No One Is Talking About
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Episodes

#37 | How Joe Grew His Show To 75,000 Monthly Downloads With Zero Marketing (Podcasting Growth & Monetization Tips)

In this episode, Dan LeFebvre reveals how he grew his podcast to over 75,000 monthly downloads with ZERO marketing efforts and why you need to start treating your podcast like a business if you want to make money from your show. Host Name: Dan LeFebvre Show Name: Based On a True Story Current audience size at the point of publishing: 75,000 Monthly Downloads Niche/Focus of show: History You can find Dan LeFebvre here. Every Monday, a successful podcaster with tens of thousands of listeners and a...

Oct 30, 20237 minEp. 37

#36 | How To Build Your Podcast's Authority & Grow Fast With Podcast SEO Marketing (SEO Part 5)

How To Build Your Podcast's Authority To Grow Fast With Podcast SEO This is a recap rundown episode for episode '#35 | How To Establish Your Expertise, Increase Relevancy & Build Your Podcast's Authority (Podcast SEO Part 5)' Where we covered: What building high relevancy means in terms of podcast SEO Why you need to have a laser focus on a topic if you want to gain traction fast How to build your authority in the next 90 days with little effort Simple tricks you can start doing today to bui...

Oct 27, 20237 minEp. 36

#35 | How To Establish Your Expertise With These Podcast Growth and Marketing Strategies (Podcast SEO Part 5)

When you think of tequila, you think of The Rock. When you think of personal development, you think of Tony Robbins. When you think of social media and motivation, you think of Gary V. The extent to which people associate you with a specific topic shows your level of authority within that space. You can be an expert and not have authority in that space. And you can have authority without expertise. The level of recognition you have for that topic/subject = authority. Yes, it’s not fair. But don’...

Oct 25, 202327 minEp. 35

#34 | How To Grow Your Podcast Past 80,000 Monthly Downloads Using Relevant & Timely Content (Podcasting Growth & Marketing Tips)

Today, Lauren and Nicole, hosts of Self Care Club reveal how they grew their show past 80,000 monthly downloads in 3-4 years, by focusing on making timely content and covering highly searched and on-demand topics on their shows. Host Name: Lauren & Nicole Show Name: Self Care Club Current audience size at the point of publishing: 80-100,000 Monthly Downloads Niche/Focus of show: Self Care & Wellness You can find more on Lauren & Nicole here. Every Monday, a successful podcaster with ...

Oct 23, 20236 minEp. 34

#33 | The New Approach To Increasing Your Show's Retention Time & Engaging Your Audience (Podcasting Growth, Marketing & Monetization Tips)

The New Approach To Increasing Podcast Retention Time When Building An Engaged Audience. This is a recap rundown episode for episode #32 | 5 Common Mistakes That Could Be Hurting Your Podcast Engagement (Podcast SEO Part 4) What we covered: What user engagement is and why your podcast won't grow if yours is bad The 5 mistakes most podcasters make that repel listeners from listening to their entire podcast Simple tricks you can start implementing today to increase the listening time of your show ...

Oct 20, 20237 minEp. 33

#32 | 5 Common Mistakes That Could Be Hurting Your Podcasting Growth, Marketing & Monetization Efforts (Podcast SEO Part 4)

A logical reason why Apple and Spotify suppress a podcast's reach... It has nothing to do with being controversial or explicit. And everything to do with your listening time. This is also seen as your retention time. This is the main user engagement metric Apple and Spotify use to determine whether you have a good or bad show. Good show = high retention time. Bad show = low retention time. If listeners don’t listen through till the end of your podcast, it sends a bad signal to Apple and Spotify....

Oct 18, 202318 minEp. 32

#31 | How Martin Grew His Podcast Past 7 Million Downloads In 3 Years Using These Effective Growth, Marketing & Monetization Tips

In this episode, Martin shares the mindset he adopted to grow his show past 7 million downloads in 3 years and was able to quit his corporate job. And surprisingly, how he kept pushing forward even after his listenership dropped by over 60%! Host Name: Martin Hewlett Show Name: Calming Anxiety Current audience size at the point of publishing: 100,000 Niche/Focus of show: Anxiety/Personal Development You can find Martin here. Every Monday, a successful podcaster with tens of thousands of listener...

Oct 16, 20237 minEp. 31

#30 | How To Attract New Podcast Listeners By Increasing Your Show's Organic Visibility (Podcasting Growth, Marketing & Monetization Tips)

How To Attract New Podcast Listeners By Increasing Your Show's Organic Visibility This is a recap rundown episode for episode #29 'The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify (Podcast SEO Part 3)' Where we covered: How to increase your visibility on Apple and Spotify The 2 things you need to focus on to get clicked on and listened to over competitors How to take advantage of the fact people DO judge books by their covers for faster growth We know how hard...

Oct 13, 20236 minEp. 30

#29 | The 3 Things You Need To Focus On To Increase Your Visibility on Apple & Spotify For Faster Growth & Monetization (SEO Part 3)

There are 11 million daily podcast listeners in America alone. Over 50% of them go to Apple and Spotify to discover new podcasts to listen to. Not Google, your website, Facebook or TikTok. They go to Apple and Spotify. They search and browse the platforms with the intention of finding new podcasts to listen to. How much faster could you grow your show if you put your podcast in front of listeners who are actively searching for the type of content you create? That’s exactly what podcast SEO does ...

Oct 11, 202316 minEp. 29

#28 | How Dave Grew To 17,000 Downloads/Mo By Clearly Marketing What His Podcast Is & Who For (Podcasting Growth Tips)

Dave gives an honest take on what helped him grow his show past 17,000 Downloads/Mo. Dave shared how keeping things simple and clear communication, who the show is for, what the show is about, and what listeners can expect helped him grow. He shared why it's so important for you as a host to be authentic, put your best into every single episode you put out, and speak and connect directly to your audience. How not listening to your audience and taking the show in a different direction will hurt y...

Oct 09, 202314 minEp. 28

#27 | How To Use Keywords To Build Your Podcast Audience With Podcast SEO (Podcasting Growth, Marketing & Monetization Tips)

How To Use Keywords To Build Your Podcast Audience With Podcast SEO This is a recaps rundown episode for episode #26 'How To Increase Your Podcasts Discoverability On Apple & Spotify (Podcast SEO Part 2)'. Where we covered: How your titles could make or break the discoverability of your show Why keywords and search terms are so important if you want to be found on streaming platforms How to find the right keywords so your podcast can rank higher on Apple & Spotify We know how hard it can...

Oct 06, 20234 minEp. 27

#26 | How To Increase Your Podcast's Discoverability On Apple & Spotify For Faster Growth & Monetization (Podcast SEO Part 2)

Nearly 3 years ago, I found a guy called Jake Ward who grew his podcast to 300k/monthly downloads in 7 months, without ANY social media promotion or guesting. Mind = BLOWN. I’ve been obsessed with the little-known method he used to grow so fast - podcast SEO. There are 11 million daily podcast listeners in America alone. Over 50% of them go to Apple and Spotify to discover new podcasts to listen to. Not Google, your website, Facebook or TikTok. They go to Apple and Spotify. They search and brows...

Oct 04, 202316 minEp. 26

#25 | Why Joe Regrets Not Growing His Email List Sooner (Podcasting Growth, Marketing & Monetization Tips)

Joe, a full-time podcaster getting 69,000 monthly downloads, shares his biggest regrets about growing his show, and why he wished he had started building his podcast mailing list sooner. He talks about the difference between just getting downloads vs engaged listeners and why one is more important when monetizing your podcast effectively. And if you've ever wondered what are some of the best ways to grow your podcast to get in front of thousands of podcast listeners quickly, Joe shares with you ...

Oct 02, 202311 minEp. 25

#24 | The New Way Approach To Podcast SEO Marketing & The 4 Factors Needed For Faster Growth & Monetization

DISCOVER: The New Way Approach To Podcast SEO & The 4 Factors You Need For Faster Growth This is a recaps rundown episode for 'What Is Podcast SEO & How Can You Use To Rank Higher On Apple & Spotify' Where we covered: What is podcast SEO Why you can’t afford to ignore podcast SEO if you want to be easily found by new listeners What most people get wrong about podcast SEO If blogs, websites and transcripts help you rank higher The only 4 things you need to pay attention to when it com...

Sep 29, 20236 minEp. 24

#23 | What Is Podcast SEO Marketing & How To Rank Higher On Apple & Spotify For Faster Podcast Growth (Intro To Podcast SEO Part 1)

Are you struggling to get your podcast noticed? Missing out on valuable listeners? In this eye-opening episode, we uncover the secret weapon that sets successful podcasts apart from the rest – SEO and discoverability. I am talking about podcast SEO! Which has NOTHING to do with blogs, shows notes, or websites. And has everything to do with ranking higher on Apple & Spotify. This is something most never talk about but is an effective way to increase the exposure of your podcast with very litt...

Sep 27, 202316 minEp. 23

#22 | Steve's Growth & Monetization Strategies That Grew His Podcast Past 10,000+ Monthly Downloads With Online Communites (Marketing Tips)

Steve has monetized his podcast and grown his show past 11,000 monthly downloads. Be shares how he used the uniqueness of his show combined with leveraging 100s of online communities where his audience are to build awareness, interest, and consistent growth for his podcast. A very simple process you can start applying today to grow your show. Host Name: Steve Garret Show Name: Corvette Today Current audience size at the point of publishing: 13,000 monthly downloads Niche/Focus of show: Cars and ...

Sep 25, 20237 minEp. 22

#21 | The New Way Of Thinking About Podcast Content Marketing To Drive Faster Growth & Monetization

The New Way Of Thinking About Building A Podcast Content Strategy That Drives Growth - Recap Rundown This is a recaps rundown episode for episode 'Why You Need a Demand-Based Content Strategy To Attract, Engage And Retain New Listeners'. Where we covered: What a demand-based content strategy is and how it can supercharge your growth Common mistakes that keep your podcast from attracting and retaining new listeners Why you need to stop relying on guests to bring in new listeners and why you need ...

Sep 22, 20236 minEp. 21

#20 | Why You Need a Demand-Based Content Strategy To Attract, Engage & Retain New Listeners

Most podcasters target high-profile guests as a growth strategy. Expectation… 1. Invite guests with a big audience. 2. They promote the podcast. 3. You gain exposure and more listeners. Reality looks more like… Listeners do come. But don’t stick. (Or they just don’t come) The point is, it’s a roller coaster of a ride, with expectations unmet. The only thing predictable about targeting high-profile guests is that the results are unpredictable. Hope you like that little joke ;) But seriously. If y...

Sep 20, 202329 minEp. 20

#19 | Roy Reached 6 MILLION Total Downloads & Wished He Learned These Podcasting Growth, Maketing & Monetization Lessons Sooner

Roys Shares some of the mistakes he made along the way when he was growing his 5 shows past 6 million total downloads over the last five years. Yes, 6 million over 5 years across 5 podcasts (combined). He's shares honestly and openly about things he wished he had started sooner and other actions he took that he wished he had never explored. Making these mistakes and putting them on the spotlight so you DON'T HAVE TO. Host Name: Roy Coughlan Show Names: Speaking Podcast , Meditation Podcast ,Lear...

Sep 18, 202311 minEp. 19

#18 | The Old Way Of Thinking About a Podcast USP vs The New Way (Podcasting Growth, Marketing & Monetization Tips)

The Old Way Of Thinking About a Podcast USP vs The New Way Of Thinking Which Leads To Faster Growth This is a recaps rundown episode for episode x 'Why You Need a USP To Grow Your Podcast Audience Fast' Where we covered: Why most podcasts struggle to gain traction without a USP A 9-part checklist of what a USP is not Why you need a USP if you want faster growth And the exact steps you need to take TODAY to craft your USP We also reveal a simple equation to figure out how unique your current show...

Sep 15, 20237 minEp. 18

#17 | Why You Need a USP To Grow Your Podcast Audience Fast (Podcasting Growth, Marketing & Monetization Tips)

The strange thing all podcasts NEED for faster growth that 99% of podcasts are missing. Having this factor in your podcast makes it easier to grow, stand out and keep more of the new listeners who discover your show. Not having it makes growth feel like you’re fighting against the tide. 1 episode takes off, but the show stays stuck with slow and steady growth, unable to pick up traction. It’s now clear every podcast needs this to gain traction fast but NO one talking about it? Strange...So what ...

Sep 13, 202328 minEp. 17

#16 | Andrew Shares Podcast Growth & Marketing Tips That Grew His Podcast To 14,000 Downloads/Month

How Andrew breakdown how he grew his podcast to 14,000 Downloads/Month by being authentic, making a show unique & engaging with listeners online. You'll also find out a simple trick that helped him increase the engagement and rating on his podcast by planning less and how you can do the same with your podcast. Host Name: Andrew Morrison Show Name: The Voice-Over Coffee Shop Current audience size at the point of publishing: Niche/Focus of show: Performing Art and voice Acting You can find And...

Sep 11, 20236 minEp. 16

#15 | The New Approach For Podcast Intros To Get Listeners Hooked, Engaged & Taking CTAs (Podcasting Growth, Marketing & Monetization Tips)

Exploring the New Approach For Podcast Intros To Get Listeners Hooked, Engaged & Taking Our CTAs - Recap Rundown This is a recaps rundown episode for '5 Growth Murdering Mistakes, Podcasters Make With Their Intro and Outros & What To Do Instead' Where we covered: Why starting your podcast episodes with ads and guest bios repels new listeners 5 growth murdering intro and outro mistakes podcasters make that cause slower growth and how to fix them How to leverage the 3 benefits framework at...

Sep 08, 20238 minEp. 15

#14 | 5 Growth Murdering Mistakes Podcast Marketers Make With Their Intro & Outro (What To Do Instead)

Getting thousands of listeners per episode might sound impressive. But are they truly engaged? Here's a revelation: Having passive listeners can negatively impact your retention time Podcast SEO ranking on Apple and Spotify. Streaming platforms thrive on listener engagement and app usage. When your show doesn't achieve this, sharing your content becomes less likely. Growth becomes an uphill battle. Word of mouth won’t exist! Engagement remains lackluster. Listeners remain and won’t become patron...

Sep 06, 202327 minEp. 14

#13 | How To Blake Built The Fastest Growing Guitar String Business In His State With Effective Podcast Marketing & Monetization

Blake, host of The Tone Mob Podcast, reveals how he went from being unhappy with his 9-5, working 3 jobs to going all in on his podcast, going full time, and becoming a business partner in one of the fastest-growing guitar brand in US 'String Joy'. Ever wondered when and if you should go all in on your podcast? Blake has you covered. You'll learn more about why it's so important to consistently communicate with your audience of you want to grow and keep listeners around. The multiple mindset shi...

Sep 04, 202313 minEp. 13

#12 | How To Use Online Communities To Accelerate Your Podcast Growth (Podcasting Growth, Marketing & Monetization Tips)

How To Use Online Communities To Accelerate Your Podcast Growth. This is a recaps rundown episode for episode '3 Signs You're Missing a Community Aspect With Your Podcast & How To Fix It For Faster Growth' Where we covered: Proven strategies to transform a stagnant podcast into a thriving community How to avoid a common pitfall that slows podcasters down from faster growth How to fast-track your growth, cement your authority in your space and gain a competitive edge by encouraging listener i...

Sep 01, 20237 minEp. 12

#11 | 3 Signs You're Missing a Community Aspect With Your Podcast & How To Fix It For Faster Growth & Monetization (Marketing Tips)

Building a loyal audience is challenging in the podcasting landscape. With so many other shows, YouTubers, marketers, and mainstream media fighting for your listeners' attention, how are you going to stand out? How are you going to ensure you not only get the attention of the listeners, but retain it? Most podcasters want faster growth, a bigger audience, and a monetized show. And if you’re reading this, my guess is you want this too. Whereas most focus on growth… We focus on the actions you nee...

Aug 30, 202328 minEp. 11

#10 | How Jonny Grew His Podcast Past 2.4 Million Downloads (Podcasting Growth, Marketing & Monetization Tips)

Jonny Pardoe, host of The Self Esteem and Confidence Mindset , reveals how he grew his podcast past 2.4 million (20-30,000 downloads/week) and why you must keep things simple to grow. If you are trying to be clever, smart, and sexy with your podcast titles, and content, Jonny has a different approach that's counter-intuitive but just works! If you want to monetize your podcast Jonny has an interesting take on ads, and how and if you should even use them in the first place. Host Name: Jonny Pardo...

Aug 28, 20237 minEp. 10

#9 | How To Make Your Show Top Priority To Your Listeners (Podcasting Growth, Marketing & Monetization Tips)

Does Your Podcast Targeting Lack Urgency This is a recaps rundown episode for episode x 'Does Your Podcast Targeting Lack Urgency Leading To Slower Growth? Here's How To Fix It Right NOW (Part 2) ' Where we covered: Why targeting an audience with urgency can make your podcast irresistible How to quickly turn your podcast into a must-listen resource that stands out amongst other shows What you need to focus on to make sure you’re positioned as an authority in your space We know how hard it can be...

Aug 25, 20236 minEp. 9

#8 | Does Your Podcast Targeting Lack Urgency (Which Leads To Slower Growth): Here's How To Fix It Right NOW (Part 2)

The secret sauce that every podcast needs to gain traction fast yet most podcasters totally ignore! I’m going to take a guess and say you’re hosting incredible interviews and publishing good content, right? Right. Like 10/10, captivating, inspiring, and action-packed with value- type of content. Right? Right! Yet most podcasters have a hard time gaining traction. Most podcasters believe it’s about more promotion, more exposure, and more high-profile guests. It’s not. It’s actually about urgency....

Aug 23, 202320 minEp. 8
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