Why UX? 28# Fernanda Barbato

With over 20 years in UX and design, Fernanda Barbato has a lot of experience. As a Design Director at iZettle she is more managing than designing, but no matter what she'll do she'll always be a designer by heart. Through most of her career, the user has been at the center of her design process, but after realizing the consequences for the bigger system, she now asks: user-centered design at what cost? 

Thanks to Preely for sponsoring this episode. Thanks to Pavel Bavtra and Simon Dybdal for making this episode!