Customer Journey Mapping | Daniel Sunden + John Flitcroft

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One of the first steps business owners should take in serving their customers is identifying the customer journey. As a customer interacts with different points in the business, there are multiple opportunities to design their experience every step of the way. We talk with two design strategists in Europe - Daniel Sunden and John Flitcroft, who walk us through making the most of a customer journey.

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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.