Episode 5 - Alex Hultgren
Episode description
On this week's episode of the Why I Social Podcast, Chris speaks with Alex Hultgren, fractional CMO and author.
From Ford's leadership program to his career as a fractional CMO, Hultgren offers a wealth of knowledge that will help inspire others as they look to build their career. His book "The Three Knows" - which came out in January 2025 - distills everything you need to know down to three fundamental questions: do you know your customer, do you know yourself, and do you know your funnel (e.g. your go-to-market execution).
Highlights of the discussion include:
- His experience with Ford's leadership program
- Developing his career growth through soft skills and why they matter
- How to transition from contributor to manager
- The benefits of working independently
- The Three "Knows" of Marketing
Learn why Alex socials on this week's episode!
Dan's Links:
- The Three Knows (Amazon)
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About our sponsor:
The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals.
Learn more about how you can advance your career at https://nismonline.org/
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