Video Chapters: 00:00 - Intro 01:20 - FlowCandy 01:50 - Key Stats 07:46 - Positioning 21:15 - Product Line 25:30 - Brand Portfolio 30:20 - Team 47:45 - Branding 59:15 - Tech Stack 01:11:50 - Traffic 01:16:30 - Traffic Paid 01:19:40 - Traffic Organic 01:23:55 - Social 01:31:40 - On Site 01:47:25 - Email Campaigns 02:03:00 - Email Flows 02:17:43 - Amazon 02:25:01 - Retail
Join us on an exciting journey as we explore the phenomenal rise of Celsius Energy Drink in this episode of "Why Brands Work." Brian and Will kick things off by sharing their first encounter with the brand at a mastermind event, reminiscing about how they became instant fans. We trace Celsius's fascinating 20-year history, highlighting its impressive growth from $75 million to $1.32 billion in sales over the past five years. The discussion covers the company's origin story, initial investments, ...
Join us as we explore the exciting world of non-alcoholic craft beer with a spotlight on Athletic Brewing. We kick off the episode by discussing the intentional branding behind Athletic Brewing and its parallels to health-focused products like Athletic Greens. Learn how this innovative company offers flavorful, non-alcoholic beers that cater to health-conscious individuals who still want to enjoy a great-tasting beer without the negative impacts of alcohol on performance and health. We also intr...
Join us in this episode of "Why Brands Work" as we explore the phenomenal rise of Athletic Greens, now known as AG1. We kick things off by discussing AG1's impressive rebranding and its status as a billion-dollar leader in the green powders and wellness industry. With a unique single-product and single-channel strategy, AG1 has set itself apart. Listen in as we break down the product's formulation, boasting 75 ingredients including probiotics and daily multivitamins, and share our personal exper...
Join us as we explore the fascinating world of Black Rifle Coffee Company, a brand that has made a significant mark in the coffee industry with its unique niche and robust marketing strategies. We kick things off by discussing the impressive scale of Black Rifle, from being a publicly traded company to boasting over 200,000 coffee subscription members. Their multi-channel approach, including coffee shops, gas station presence, and an online subscription model, demonstrates their versatile market...
Join us as we explore the ins and outs of Vacation Inc., a brand that exudes an undeniable cool factor. Together, we dissect the powerhouse of strong brand identity and innovative customer experience that Vacation has become known for. We're taking you behind the scenes of their direct-to-consumer launch, their impressive expansion into retail with a recent launch in Target, and the unique product line that has us all wanting a piece of the Vacation pie. From their signature scents to dermatolog...
Have you ever considered that the secret to radiant skin and luscious hair might be hiding in your shower? Join us as we delve into the incredible story of Jolie, a beauty startup that's turned the humble showerhead into a skincare and haircare revolution. Will and Brian unpack how this ingenious brand has not only racked up $4.2 million in first-year sales but has created a whole new category right at the junction of beauty and hardware. We’re talking about a journey that's paved with early pro...
Join us as we explore the extraordinary transformation of Stanley, a centenarian brand that revolutionized itself from a producer of rugged thermoses and lunchboxes into a social media sensation. Listen in as we discuss Stanley's strategic pivot, which catapulted them from a reliable yet unremarkable presence in the marketplace to a direct-to-consumer phenomenon with a tenfold revenue increase within a mere five years. We shed light on how this legacy brand managed to maintain its commitment to ...
Join us as we unravel the phenomenon of SKIMS, the shapewear empire co-founded by Kim Kardashian that has soared to a $4 billion valuation. Beyond the glitz of celebrity endorsement, we explore the brand's strategic market choices, innovative product development, and key partnerships that have cemented its status in the fashion industry. From the NBA to the Olympics, SKIMS has transcended typical influencer brands, earning design innovation accolades and revolutionizing the shapewear game.
