Bootstrapping, Branding, Collaboration, and Distribution with Hyppo Gourmet Ice Pops

WHOA GNV Podcast

Nov 19, 2018•1 hr 4 min

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Episode description

In Episode 28 of the WHOA GNV Podcast, we chat about the creativity, branding, bootstrapping, and strategy behind Hyppo Gourmet Ice Pops. We're joined by Stephen DiMarie, owner of Hyppo and Wyatt's Coffee in Gainesville among two other brands, and we also have Kyle Whalen who is in charge of pop production for Hyppo!

2:21 - Hyppo: Coffee shop dream turned popsicle shop

9:15 - The process of going from one store to several locations

17:23 - Hyppo's sister brands: Wyatt's, Cousteau's, and Mayday

19:21 - Managing team members all around the State

22:16 - What is the strategy behind the locations for Hyppo pop shops in different cities?

24:00 - #Flavors

29:14 - The process of creating a new flavor

32:10 - Rebranding a product on the fly for marketing and selling

33:17 - Did the scarcity of the pops in the early days add to the allure?

37:05 - Bootstrapping Hyppo

45:02 - The importance of #motivation in hiring

48:05 - What does the future look like for Hyppo?