PR is a virus - podcast episode cover

PR is a virus

Apr 30, 202525 min
--:--
--:--
Download Metacast podcast app
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episode description

What if your profession is to blame for almost everything? This week, David Yelland is joined from Washington by PR guru Phil Elwood - who thinks the industry needs to take a long hard look at itself.

Accusing PR of being like a virus, Phil says the tricks of the trade that have been used for decades to influence, mislead and cajole have been co-opted by both the media and by governments.

And the results aren't pretty.

Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: William Miller Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4

For the best experience, listen in Metacast app for iOS or Android
Open in Metacast
PR is a virus | When It Hits the Fan podcast - Listen or read transcript on Metacast