In this episode of What’s Best For The Patient Is Best For Business, Jerry is joined by executive coach Steve Allred for a thought-provoking discussion on why understanding your healthcare practice’s current operations is the key to navigating—and thriving in—a rapidly changing industry. Six months after their last conversation, Jerry and Steve revisit the critical need for practice owners to optimize their businesses before adding new revenue streams, technology, or expansion strategies. From f...
Jul 22, 2025•1 hr 2 min•Ep. 139
In this solo episode of What’s Best For The Patient Is Best For Business , Jerry recaps his experience at the Future of Rehab Therapy Summit 2025, hosted by the APTA. This episode is a deep dive into Jerry’s key takeaways from the event, where thought leaders gathered to discuss the evolving landscape of rehab therapy. Jerry shares his biggest insights, including the undeniable impact of AI on the healthcare industry—emphasizing that AI will replace those who don’t understand their role’s value ...
Jul 15, 2025•17 min•Ep. 138
In this solo episode of What's Best For The Patient Is Best For Business , Jerry dives into Part 2 of the Front Desk Selling Series, focusing on the power of permission-based questions during initial patient phone calls. This episode is all about sharing his expert insights on refining front desk communication to improve patient engagement and conversion. Building on the foundational concept of acknowledgment (covered in Part 1), Jerry explains how permission-based questions help control the con...
Jul 08, 2025•12 min•Ep. 137
In this solo episode of What's Best For The Patient Is Best For Business , Jerry dives into the critical first step of front desk sales—acknowledgement—during initial patient phone calls. As Part 1 of his Front Desk Sales Series, Jerry shares invaluable insights from his 15 years of experience, emphasizing how early interactions shape a patient’s entire journey. Key Takeaways: • The Golden Moment: When a potential patient reaches out, the first 30 seconds of the call set the tone for trust, expe...
Jul 01, 2025•15 min•Ep. 136
In this episode of What's Best For The Patient Is Best For Business , Jerry sits down with Matt Byrne, Executive Director for Provider Partnerships at FIGUR8, Inc., to discuss the untapped potential of workers' compensation in physical therapy—and why ignoring this market could be a costly mistake. FIGUR8 provides the first FDA-registered, objective musculoskeletal (MSK) assessment tool, replacing outdated subjective methods and driving better patient outcomes. Matt challenges the common misconc...
Jun 24, 2025•50 min•Ep. 135
In this solo episode of What’s Best For The Patient Is Best For Business , Jerry dives into the transformative role of AI voice agents in healthcare—specifically on the non-clinical, pre-arrival side of operations. Jerry shares his firsthand experience working with AI voice technology over the past year, detailing how it’s reshaping patient intake, scheduling, benefit checks, and cost callbacks, without replacing human roles. Key Takeaways: - AI voice agents are revolutionizing pre-arrival workf...
Jun 17, 2025•14 min•Ep. 134
In this episode of What’s Best For The Patient Is Best For Business , Jerry sits down with Dr. Valerie Rucker-Bussie, Community Development Officer for Rizing Tide, and Dr. Heidi Jannenga, Founder of Rizing Tide, to discuss how their nonprofit is addressing the critical shortage of physical therapists while improving diversity and representation in the profession. Rizing Tide provides scholarships, mentorship, and career development opportunities for first- and second-year DPT students from unde...
Jun 10, 2025•50 min•Ep. 133
In Part 3 of 3 of this sales-focused series on What's Best For The Patient Is Best For Business, Jerry is joined once again by Eddie Ernst to dive deep into the critical mindset shift needed for successful sales in healthcare—prioritizing arrivals over just filling schedules. Jerry and Eddie discuss the importance of qualifying leads effectively, ensuring that the right patients (or clients) are the ones booking appointments—those who will arrive, pay, and stay committed to their care. They brea...
Jun 03, 2025•47 min•Ep. 132
In Part 2 of 3 of this sales-focused series, Jerry is joined again by sales expert Eddie Ernst for a deep dive into refining the sales process. Eddie shares insights from his latest sales training approach, emphasizing the importance of direct questioning, maintaining control of conversations, and avoiding the pitfalls of "word vomit" that create uncertainty. Key Takeaways: • Better Questions = Better Results: Eddie explains how shifting to a more direct, authority-driven approach—forcing prospe...
May 27, 2025•48 min•Ep. 131
In this episode of What’s Best For The Patient Is Best For Business , host Jerry Durham sits down with Eddie Ernst, a former PTA turned high-ticket sales expert, for the first installment of a three-part series on sales in healthcare and beyond. Eddie shares his journey from clinical burnout to learning the art of inbound sales, offering valuable insights for clinic owners, front desk teams, and anyone looking to improve their sales process. Key Takeaways: • The Power of Inbound Leads: Eddie and...
May 22, 2025•51 min•Ep. 130
In this powerful episode of What’s Best For The Patient Is Best For Business, host Jerry Durham sits down with Dr. Rebeca Segraves, DPT, co-founder of Enhanced Recovery After Delivery, to discuss the untapped potential in women’s health and how shifting the model of care can create a massive impact. Dr. Segraves shares her journey from working in oncology and post-surgical rehab to revolutionizing maternal health by advocating for early intervention physical therapy after C-sections and other pe...
May 13, 2025•52 min•Ep. 129
In this episode of What's Best For The Patient Is Best For Business, Jerry sits down with Angela Diaz, PT, Vice President of Market Development for TailorCare, to explore the future of physical therapy in a value-based healthcare system. With decades of experience as a clinician, practice owner, and healthcare executive, Angela shares her insights on why PTs must lead—or risk being left behind—in the shift toward patient-centered, outcomes-driven care. Key Takeaways: - Value-Based Care Is Here –...
May 06, 2025•1 hr 12 min•Ep. 128
In this episode of What’s Best For The Patient Is Best For Business, host Jerry sits down with Dr. Lizzie Bellinger, DPT and Founder of Alliance Physical Therapy, to explore her inspiring journey from clinician to entrepreneur. Two years into running her thriving practice in Baltimore, Maryland, Dr. Bellinger shares how personal loss and a deep commitment to inclusive care led her to create a clinic specifically serving the LGBTQIA+ community. From selecting the right EMR to designing an affirmi...
Apr 29, 2025•1 hr 4 min•Ep. 127
In this episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Dionne Middlebrooks, DPT and Founder of Reign Physical Therapy & Wellness, a mobile-based practice in Stockbridge, GA. Dr. Middlebrooks shares her inspiring journey from burnout in a traditional clinic setting to building a thriving business that prioritizes patient-centered care, flexibility, and community impact. Key Takeaways: - From Burnout to Empowerment: Dionne opens up about leaving a high-vo...
Apr 22, 2025•48 min•Ep. 126
In this episode of “What’s Best For The Patient Is Best For Business”, Jerry Durham sits down with John Delucchi, DPT, CEO & Co-founder of COACH!, to discuss how his innovative company is transforming musculoskeletal care by bridging the gap between rehab and long-term fitness. John shares insights into COACH!, an online platform connecting patients with expert-level coaches (PTs, strength coaches, chiropractors, and athletic trainers) to continue their recovery journey after formal rehab en...
Apr 15, 2025•31 min•Ep. 125
In this insightful episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Mark Kargela, DPT—a seasoned physical therapist, educator, and thought leader in patient-centered care. Mark shares his transformative journey from a manual therapy-focused clinician to embracing a biopsychosocial approach that prioritizes the whole patient—not just their symptoms. Jerry and Mark dive deep into the critical connection between clinical expertise and front-desk operations, expl...
Apr 08, 2025•1 hr 12 min•Ep. 124
In this episode of What’s Best For The Patient Is Best For Business, Jerry chats with Elliot Cleveland, DPT, founder of Marching Health and co-founder of The Movement Doctors. Elliot shares his journey from PT school to building two thriving businesses with a focus on high patient arrival rates. Key Takeaways: - Value First, Always – Elliot reveals how leading with value—not price or insurance—ensures patients show up, stay engaged, and get results. - The Power of Process Over Product – Learn wh...
Apr 01, 2025•1 hr 20 min•Ep. 123
In Episode 115 of What’s Best For The Patient Is Best For Business, Jerry sits down with Keith Campagna, Chief Growth Officer at Accounted4, a company dedicated to helping healthcare practice owners gain financial clarity and confidence through data-driven insights. Many private practice owners struggle with making proactive financial decisions, often relying on outdated, rearview-mirror accounting that focuses solely on past performance and taxes. Keith explains how Accounted4 shifts this minds...
Mar 25, 2025•29 min•Ep. 122
In this episode of What’s Best For The Patient Is Best For Business, Jerry continues his insightful conversation with physical therapist and sales expert Biagio Mazza in Part 2 of their discussion. Building on the foundation laid in Part 1, Biagio dives deeper into the art and science of sales, drawing striking parallels between the skills required in physical therapy and those needed to excel in sales. Whether you're a PT looking to improve patient outcomes or a business professional aiming to ...
Mar 20, 2025•1 hr 1 min•Ep. 121
In this episode of the podcast, Jerry sits down with Biagio Mazza, a seasoned physical therapist, business owner, and sales expert. With over two decades of experience in the physical therapy industry, Biagio shares his journey from starting his private practice in 2005 to founding *The PT Gold Mine*, a continuing education company focused on helping PTs master the business side of their practice. Jerry and Biagio dive deep into the parallels between physical therapy and sales, emphasizing how b...
Mar 18, 2025•53 min•Ep. 120
In this episode, Jerry sits down with Dr. Nick Hoopes, a Doctor of Physical Therapy based in Ohio, for a deep dive into the art of patient care, communication, and the challenges of navigating biases in clinical practice. Nick shares his experiences and strategies for building trust, managing patient expectations, and fostering therapeutic alliances. Key Takeaways: 1. Building Trust Through Communication: Nick emphasizes the importance of listening to patients and understanding their perspective...
Mar 13, 2025•44 min•Ep. 119
In this episode, Jerry sits down with Hunter McWhorter, a Business Consultant at Paysafe and former front desk professional in the physical therapy industry. Hunter shares his unique journey from starting as a Patient Services Coordinator at PT Solutions to becoming a key player in the business and tech side of healthcare and payment processing. Throughout the conversation, Hunter and Jerry dive deep into the often-underestimated value of front desk teams in physical therapy practices. They disc...
Mar 06, 2025•48 min•Ep. 118
In this episode of What's Best for the Patient is Best for Business, host Jerry Durham welcomes back Anthony Maritato, a seasoned physical therapist and innovative clinic owner. Together, they dive into the importance of completed plans of care and how it directly impacts patient outcomes, clinic success, and provider satisfaction. Anthony shares insights from his own practice, highlighting how refining patient engagement and front desk processes can dramatically improve patient retention. Jerry...
Feb 25, 2025•55 min•Ep. 117
In this episode, Jerry sits down with longtime friend and physical therapist Stephanie Wayrauch to talk about the evolving journey of balancing career, family, and leadership in the PT profession. From meeting on Twitter as a PT student to now running her own mobile pelvic health practice in Montana, Stephanie shares her path—from early career decisions and APTA involvement to navigating work-life balance as a parent and business owner. They dive into: 🔥 Why "what’s best for the patient is best...
Jan 28, 2025•1 hr•Ep. 116
In this episode, Jerry sits down with Steven Allred, an expert in healthcare business profitability, to explore the critical elements of running a successful private practice. From the importance of understanding the numbers behind your business to optimizing systems for long-term growth, Steven shares actionable insights gained from years of experience in executive coaching, payer negotiations, and healthcare operations. Together, they discuss why profitability isn’t just about cutting costs bu...
Jan 14, 2025•54 min•Ep. 115
In this week's episode, Jerry Durham sits down with Adam Buglio to dive deep into the intersection of patient engagement, operational efficiency, and revenue opportunities in physical therapy practices. Adam, with decades of experience in the therapy industry, shares his journey, from occupational therapy to his role at North Coast Medical, and the lessons he’s learned about maximizing value for both patients and clinic owners. The conversation highlights RX Cart, a powerful tool designed to str...
Dec 17, 2024•47 min•Ep. 114
In this episode of What’s Best for the Patient is Best for Business, host Jerry Durham welcomes Ryan Martin, DPT, a physical therapist, educator, and co-founder of the Advanced Musculoskeletal Ultrasound (MSKU) Center. Together, they dive deep into the transformative role of diagnostic and interventional ultrasound in physical therapy and healthcare. Ryan shares his unconventional journey, starting from his early career in Hawaii, where he gained business insights from clinic management, to buil...
Dec 10, 2024•52 min•Ep. 113
In this episode, Jerry Durham welcomes Amit Gaglani, PT, OCS, founder of AG Management Consulting, to share his journey and expertise in transforming physical therapy practices into thriving, high-value businesses. Amit recounts his story of starting a private practice in 2004 and quickly realizing the challenges of running a successful business. Over the years, he mastered the art of implementing systems, optimizing operations, and building a practice that stands out in the competitive healthca...
Dec 10, 2024•47 min•Ep. 112
In this episode, Jerry Durham sits down with Ron Allen, founder of The Profitable Therapist, to explore the financial pitfalls and opportunities in running a successful healthcare practice. Drawing on his personal story—watching his father, a mental health therapist, struggle to make sense of his finances—Ron brings a refreshing perspective to understanding the business side of healthcare. The conversation covers critical topics like understanding your financial health, setting accurate capacity...
Nov 19, 2024•39 min•Ep. 111
In this episode, Jerry Durham welcomes back Dr. Dana Strauss, an expert in physical therapy and public policy, to dive deep into the evolution and future of value-based care. Dana shares her insights on how physical therapists can play a pivotal role in this healthcare model, emphasizing the potential for PTs to influence patient outcomes and reduce costs by integrating with advanced primary care teams. They discuss the shift from traditional fee-for-service models to patient-centered, outcome-b...
Nov 12, 2024•1 hr 1 min•Ep. 110
