30. Authentic School Brands, with John LaPerch

John LaPerch is a funny guy with an in-depth knowledge of marketing. He is Director of Online Marketing & Social Media Content Creator. We didn’t have a set agenda for our conversation about school growth and marketing, but our casual discussion ended up covering everything from digital word-of-mouth to how schools should embrace authenticity. John takes us through the process of how he moves schools from a communication model to a marketing model, and from glossy, print magazines to emai...