S3 Ep2 - The Cyclonic Buyer Journey Map and How To Use It
Jan 18, 2024•17 min•Ep. 63
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Episode description
I continued the conversation with Matt Sunshine, CEO of the Center for Sales Strategy and Leads G2. In this show, Matt and I debate new buyer journey models and how to use them to help clients get better results from both sales and marketing. Matt has his approach and I have ours, both approaches are eye-opening.
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